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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Interview Video

Lush Perfumer Emma Dick Live Interview

Lush perfumer Emma Dick live interview by award-winning perfume critic Persolaise (2021)

Persolaise 3rd February 2021 0 Comments
List Perfume review Video

Top 10 Best Romantic Perfumes – Valentine’s Day 2021

Top 10 best romantic perfumes chosen by award-winning critic Persolaise for Valentine’s Day 2021, feat. Guerlain, Hermes, Acqua Di Parma, Neela Vermeire, Frederic Malle, Arquiste, Swiss Arabian, Comme Des Garcons,…

Persolaise 30th January 2021 0 Comments
Interview Video

Antoine Lie Live Interview

Antoine Lie interview by award-winning perfume critic Persolaise, 2021, feat. Secretions Magnifiques, Rien, Green Spell, Pharrell Williams

Persolaise 28th January 2021 1 Comments
Perfume review Video

Estee Lauder White Linen Review – Sophia Grojsman; 1978

Estee Lauder White Linen review by award-winning perfume critic Persolaise (Sophia Grojsman, 1978)

Persolaise 26th January 2021 0 Comments
Perfume review Video

Skandinavisk Kapitel 4, 12 & 17 Review – 2020

Skandinavisk Kapitel 4, 12 and 17 review by award-winning perfume critic Persolaise (2020)

Persolaise 25th January 2021 2 Comments
Perfume review

Penhaligon’s Halfeti Leather, Serge Lutens Chypre Rouge, Carine Roitfeld 7 Lovers and other reviews – Skin Time January 2021

Skin Time January 2021 - Persolaise reviews Penhaligon’s Halfeti Leather and Castile, Serge Lutens Chypre Rouge, Bogue Lita, Carine Roitfeld 7 Lovers, Kierin Rose Ink, Parle Moi De Parfum Mile…

Persolaise 22nd January 2021 6 Comments
Perfume review Video

Hermes Eau D’Hermes Review – Edmond Roudnitska; 1951

Hermes Eau D’Hermes review by award-winning perfume critic Persolaise (Edmond Roudnitska, 1951)

Persolaise 20th January 2021 0 Comments
Interview Video

Les Indemodables Remi & Valerie Pulverail Live Interview

Les Indemodables Remi & Valerie Puverail live interview by award-winning perfume critic Persolaise (2021)

Persolaise 19th January 2021 0 Comments
Perfume review Video

Juliette Has A Gun Musc Invisible Review – 2020

Juliette Has A Gun Musc Invisible review by award-winning perfume critic Persolaise (2021)

Persolaise 18th January 2021 2 Comments
Perfume review Video

Tom Ford Lost Cherry Review – Louise Turner; 2019

Tom Ford Lost Cherry review by award-winning perfume critic Persolaise (Louise Turner, 2019)

Persolaise 17th January 2021 0 Comments
Perfume review

D L Roelen Review – 2019

D L Roelen review by award-winning perfume critic Persolaise (feat. Broken Bouquet, Flower Boy, Crystal Haze, The Door, Ambivalence, 2019)

Persolaise 11th January 2021 0 Comments
Perfume review Video

Chanel Le Lion De Chanel Review – Olivier Polge; 2020

Chanel Le Lion De Chanel review by award-winning perfume critic Persolaise (Olivier Polge, 2020)

Persolaise 7th January 2021 5 Comments
List News

The Most Popular Posts Of 2020 – Persolaise In Numbers

The most popular posts and videos of 2020 on Persolaise.com and the Persolaise YouTube channel

Persolaise 4th January 2021 0 Comments
List Perfume review

Best Perfumes Of 2020 – A Time For Seeking Beauty

Best perfumes of 2020 selected by award-winning critic Persolaise

Persolaise 27th December 2020 5 Comments
Uncategorized

Christmas Wishes 2020

It goes without saying that, for those of us who celebrate it, this year’s Christmas will be rather different. But I’m not complaining. At a time when so many people…

Persolaise 24th December 2020 8 Comments
Perfume review

Etat Libre D’Orange Exit The King Review – Ralf Schwieger & Cecile Matton; 2020

Etat Libre D'Orange Exit The King review by award-winning perfume critic Persolaise (Ralf Schwieger, Cecile Matton; 2020)

Persolaise 22nd December 2020 2 Comments
List Perfume review Video

Top 10 Best Patchouli Perfumes 2020

Top 10 best patchouli perfumes selected by award-winning critic Persolaise (2020; feat. Chanel, Serge Lutens, Tom Ford, YSL, Frederic Malle and others)

Persolaise 21st December 2020 0 Comments
Perfume review Video

Masque Milano Ray-Flection Review – Alex Lee; 2020

Masque Milano Ray-Flection review by award-winning perfume critic Persolaise (Alex Lee, 2020)

Persolaise 20th December 2020 0 Comments
Perfume review Video

Lush 2020 Sample Sets Review Featuring Breath Of God

Lush 2020 sample sets review by award-winning perfume critic Persolaise (feat. Breath Of God, Mark & Simon Constantine)

Persolaise 20th December 2020 0 Comments
Perfume review Video

Serge Lutens Tarab Review – Christopher Sheldrake; 2020

Serge Lutens Tarab review by award-winning perfume critic Persolaise (Christopher Sheldrake, 2020)

Persolaise 18th December 2020 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Top 10 Best Vetiver Perfumes 2021
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • The Top 10 Best Perfumes Of 2025
  • 20 Years Of Escentric Molecules - Live Interview With Geza Schoen
  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021

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2014 2015 2017 2019 2020 2021 2022 2023 2024 Amouage Andy Tauer Basenotes Best Of Chanel Christian Dior Estee Lauder Etat Libre D'Orange feminine flanker floral Frederic Malle Guerlain Hermes interview L'Artisan Parfumeur leather list London Love At First Scent LVMH masculine oud Penhaligon's perfume industry perfume review perfume shopping rose Serge Lutens Tauer Perfumes Tom Ford unisex video vlog vlogger YouTube

OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.