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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

Interview Perfume review Video

Ask Us Anything – With Max Forti

'Ask Us Anything' video with Max Forti and award-winning perfume critic Persolaise (2023)

Persolaise 21st March 2023 0 Comments
Perfume review Video

Tom Ford Electric Cherry Review – Louise Turner; 2023

Tom Ford Electric Cherry review by award-winning perfume critic Persolaise (Louise Turner, 2023)

Persolaise 20th March 2023 0 Comments
Perfume review Video

Hermes Un Jardin A Cythere Review – Christine Nagel; 2023

Hermes Un Jardin A Cythere review by award-winning perfume critic Persolaise (Christine Nagel, 2023)

Persolaise 19th March 2023 6 Comments
Interview Video

Michael Edwards, Fragrances Of The World, Live Interview

Michael Edwards live interview with award-winning perfume critic Persolaise (2023)

Persolaise 13th March 2023 1 Comments
News Video

13th Anniversary Of Persolaise

Award-winning perfume blog, Persolaise, marks 13th anniversary (2023)

Persolaise 11th March 2023 4 Comments
Perfume review Video

Armani Prive Santal Dan Sha, Piguet Zazen, Clinique Happy and other reviews – 2023

Armani Prive Santal Dan Sha (Fabrice Pellegerin), Piguet Cravache edp, Piguet Zazen, Clinique Happy (Rodrigo Flores-Roux; Jean-Claude Delville), Clinique Happy For Men reviews by award-winning perfume critic Persolaise (2023)

Persolaise 10th March 2023 2 Comments
Perfume review Video

Guerlain Shalimar Philtre De Parfum Review – Thierry Wasser; 2020

Guerlain Shalimar Philtre De Parfum review by award-winning perfume critic Persolaise (Thierry Wasser, 2020)

Persolaise 6th March 2023 0 Comments
Perfume review Video

Dior Addict eau de parfum Review – Thierry Wasser, Francois Demachy; 2002, 2014

Dior Addict eau de parfum review by award-winning perfume critic Persolaise (Thierry Wasser, Francois Demachy, 2002/2014)

Persolaise 5th March 2023 4 Comments
Event Masterclass News

Persolaise Amouage Masterclass At Harrods – 17th March 2023

Persolaise Amouage Masterclass at Harrods 17 March 2023, with Karine Vinchon-Spehner, creator of the brand's new scent, Lineage.

Persolaise 2nd March 2023 2 Comments
Interview Masterclass Video

Persolaise Masterclass Episode 4 – Ingredients – Cocoa & Vanilla

Perfume Masterclass on vanilla and cocoa with Remi Pulverail and award-winning critic Persolaise (2023)

Persolaise 27th February 2023 0 Comments
Perfume review Video

Jo Malone Tuberose Angelica Review – Marie Salamagne; 2014/2023

Jo Malone Tuberose Angelica review by award-winning perfume critic Persolaise (Marie Salamagne, 2014/2023)

Persolaise 27th February 2023 0 Comments
Perfume review Video

Der Duft Showcase Review – 2020-2022

Der Duft showcase review by award-winning perfume critic Persolaise (2023)

Persolaise 27th February 2023 2 Comments
Shopping Video

Penhaligon’s Fragrance Profiling Service Live From London – 2023

Penhaligon's fragrance profiling live from London with award-winning perfume critic Persolaise (2023)

Persolaise 20th February 2023 2 Comments
Perfume review Video

Trudon Mortel Noir, Nez 1+1 Adorem, Roos & Roos Bel Absinthe and other reviews – 2023

Trudon Mortel Noir (Yann Vasnier), Roos & Roos Bel Absinthe (Fabrice Pellegrin), Nez 1+1 Adorem (Fabrice Pellegrin), And Bark (Simon Constantine), Histoires De Parfums Encens Roi reviews by award-winning perfume…

Persolaise 19th February 2023 3 Comments
List Perfume review Video

Top 10 Perfumes For Valentine’s Day 2023 – Old-World Glamour

Top 10 best perfumes for Valentine's Day 2023, selected by award-winning critic Persolaise (feat. Chanel, Hermes, Tom Ford, Cartier, Le Labo, Les Abstraits, L'Artisan Parfumeur, Marc-Antoine Barrois, Eris, Papillon)

Persolaise 10th February 2023 0 Comments
Interview Masterclass Video

Persolaise Masterclass Episode 3 – Ingredients – Vetiver & Myrrh

Perfume Masterclass on vetiver and myrrh, with Remi Pulverail and award-winning critic Persolaise (2022)

Persolaise 1st February 2023 5 Comments
Interview Video

U Smells Good, Eugen Nizic, Les Abstraits Live Interview

Eugen Nizic, U Smells Good, Les Abstraits interview by award-winning perfume critic, Persolaise (2023)

Persolaise 31st January 2023 2 Comments
Interview List Perfume review

Top 10 Precious Perfumes, With Alice Du Parcq

Top 10 precious perfumes with award-winning journalists Persolaise and Alice Du Parcq, feat. Chanel, Guerlain, Hermes, Acqua Di Parma and others (2023)

Persolaise 29th January 2023 0 Comments
List Perfume review Video

Top 10 Best ‘Colourful’ Perfumes For A Grey Day

Top 10 best colourful perfumes, selected by award-winning critic Persolaise, 2023, feat. Frederic Malle, Chanel, Penhaligon's, Hermes, Guerlain, Neela Vermeire, Acqua Di Parma, Histoires De Parfums, Annick Goutal, Estee Lauder

Persolaise 28th January 2023 0 Comments
Perfume review Video

Dior Dune vintage Review – Dominique Ropion, Jean-Luis Sieuzac & Nejla Bsiri-Barbir; 1991

Dior Dune review by award-winning perfume critic Persolaise (Dominique Ropion, Jean-Luis Sieuzac & Nejla Bsiri-Barbir, 1991)

Persolaise 27th January 2023 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • Top 10 Best Vetiver Perfumes 2021
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • The Slow Burn - Top 10 Best Tobacco Perfumes
  • Knize Ten 100th Anniversary Review - Francois Coty & Vincent Roubert; 1924

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2014 2015 2017 2019 2020 2021 2022 2023 2024 Amouage Andy Tauer Basenotes Best Of Chanel Christian Dior Estee Lauder Etat Libre D'Orange feminine flanker floral Frederic Malle Guerlain Hermes interview L'Artisan Parfumeur leather list London Love At First Scent LVMH masculine oud Penhaligon's perfume industry perfume review perfume shopping rose Serge Lutens Tauer Perfumes Tom Ford unisex video vlog vlogger YouTube

OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.