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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Where Did I Leave My TARDIS?

Here’s at least one thing for which I was grateful this weekend: I got to spend an hour on formulating. And as I cleaned my pipettes with alcohol, I was…

Persolaise 1st November 2010 4 Comments
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Review: The One Gentleman by Dolce & Gabbana (2010)

I confess this one had me fooled for a while. The initial impression it made was undeniably positive; in fact, the sweep of citrus, woods and irones had me making…

Persolaise 30th October 2010 6 Comments
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Baccarat At Harrods

Please click here to be redirected to my Basenotes article about the final event at Harrods’ Perfume Diaries: a presentation by Baccarat. Have a wonderful weekend, Persolaise.

Persolaise 29th October 2010 0 Comments
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Reviews: The Smell Of Freedom & Orange Blossom by Gorilla Perfumes (2010)

It’s always helpful to be reminded that snobbery has no place in perfume appreciation. A branch of Lush – with its cheerfully dressed-down aesthetics – may not be the first…

Persolaise 27th October 2010 9 Comments
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Sartorial Draw Winner + Mini Reviews, including J'Adore L'Or by Christian Dior (2010)

I spent a couple of hours wandering around shops the other day, trying to find some excitement in the glittery Christmas parcels that the major brands are desperate to thrust…

Persolaise 26th October 2010 5 Comments
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A Failure To Communicate

“Absolutely typical” are two words that have been on my mind since Friday. I was looking forward to a few days off work, I’d set aside some time for perfume…

Persolaise 25th October 2010 9 Comments
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Review: Kalimantan by Chantecaille (2010)

Do we really need another ambery oriental? The answer’s probably No, but maintaining a negative stance is problematic when you’re faced with as elegant an example of the genre as…

Persolaise 23rd October 2010 2 Comments
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There Is No Fern In Fougère

My fingers stink of linalool and jasmine absolute, so I probably shouldn’t be touching the keyboard, but I’ve decided to take a few moments out from formulating to remind you…

Persolaise 21st October 2010 2 Comments
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Pyramid Building – 3

The deconstruction of the olfactory pyramid continues. Thanks very much to everyone who sent me emails in response to the previous post on the subject. It’s reassuring to know that…

Persolaise 20th October 2010 2 Comments
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Sample Giveaway + Review: Sartorial by Penhaligon’s (2010)

Any artist who manages to breathe new life into an old form deserves praise, but if you’re not especially fond of the form itself, you might find it difficult to…

Persolaise 18th October 2010 19 Comments
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Watch Out For The Comedy Moustache

I can’t quite believe it myself, but I actually managed to find a few minutes yesterday to play around with some ideas and formulations, mainly with the aim of getting…

Persolaise 15th October 2010 0 Comments
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Tauer Perfumes Scent Gathering

A presentation from Andy Tauer never sounds like a sales pitch. With charm and humility, he invites his listeners to share his enthusiasm for perfume creation, providing enticing insights into…

Persolaise 14th October 2010 0 Comments
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Perfumers Make The Most Annoying Customers…

Here’s a funny little Sales Assistant moment for you. I was in Harrods the other day and I walked up to the Loewe counter to try 7. Within moments, a…

Persolaise 13th October 2010 6 Comments
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Tauer Giveaway Winner!

Before I announce the winner of last week’s Tauer draw, I’d like to say thank you to everyone who entered and provided such wonderful ideas for perfume names; I hope…

Persolaise 12th October 2010 1 Comments
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Tauer Perfume Giveaway Reminder

This is just a brief, pre-weekend reminder that you’ve still got a couple of days left to enter the Tauer Perfumes draw for a bottle of either Une Rose Vermeille…

Persolaise 8th October 2010 2 Comments
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Review: Memoir Man & Memoir Woman by Amouage (2010)

My experience of living in the Middle East taught me that Gulf Arab men tend to have no qualms about wearing scents that would be considered far too heady and…

Persolaise 7th October 2010 10 Comments
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Doughnuts

My head’s full of smoke and leather. It’s a shame the same can’t be said for the empty vials on my window sill. I keep telling myself that one day,…

Persolaise 6th October 2010 0 Comments
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European Perfumery At Harrods Perfume Diaries

Some of you may be aware that Harrods recently hosted an evening of presentations on European perfumery. If you’d like to read my Basenotes article about the event, please click…

Persolaise 5th October 2010 0 Comments
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Tauer Perfumes Draw + Review: Eau d'Épices by Tauer Perfumes (2010)

Some truths are worth repeating: excellent fragrances feature a delicate harmony of all their disparate components. Few contemporary perfumers are as acutely aware of this as Andy Tauer, creator of…

Persolaise 4th October 2010 60 Comments
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Advance Warning: Tauer Perfumes Giveaway

Where did September go? It feels like it was only yesterday that I returned from India, filled with determination to get back to my pungent potions without delay. Time slips…

Persolaise 3rd October 2010 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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