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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Persolaise 1st May 2026 No Comments

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

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Did I Complain About Not Having Enough Time?

You know what they say about waiting for buses? Well, I think the adage could probably be applied to my appointments diary for the week beginning 11th April. After a…

Persolaise 10th April 2011 14 Comments
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Sample Give-Away + Review: La Belle Hélène from MDCI (2011)

If there’s one thing Bertrand Duchaufour can do with envy-inducing finesse, it’s using smell to paint incredibly precise, near-holographic visual images. La Belle Hélène, the latest release from MDCI, showcases…

Persolaise 7th April 2011 39 Comments
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Perfumery Pause + Orange Star Draw Winner

Pardon me for going on and on about the Day Job, but this is the time of year when it starts demanding a disproportionate amount of my attention. As I’ve…

Persolaise 5th April 2011 4 Comments
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Top Tens

This entry is intended to be a polite nudge… or three nudges, to be precise. Nudge #1: You’ve only got until the end of today to enter my give-away draw…

Persolaise 3rd April 2011 16 Comments
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So… What Would You Like To Ask IFRA?

Ok, I’ve been teasing you about this for weeks, but the time has come to let the cat out of the bag and enlist your help. The person I’m soon…

Persolaise 31st March 2011 28 Comments
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Review: Mitzah, Granville, Vetiver and New Look 1947 from Christian Dior (2010)

Dior’s new perfume hall is about to open in the Oxford Street branch of Selfridge’s, which means now’s a good time for me to follow up my review of the…

Persolaise 29th March 2011 0 Comments
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Let Me Whisper In Your Ear + Orange Star Give-Away

It’s been a while since I’ve written in any meaningful detail about my own perfume making. Paradoxically, this isn’t because I haven’t been doing any, but because I’ve actually been…

Persolaise 28th March 2011 35 Comments
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More Teasers + A Link To Penhaligon’s

Just a few bits and bobs of info for the weekend. First of all, I’m very pleased to announce that the editors of the new Penhaligon’s blog have selected yours…

Persolaise 26th March 2011 12 Comments
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Review: Taj Sunset from Escada (2011)

In my teenage years, I was an absolute sucker for idealistic sci-fi and detective stories. My favourites were always those in which the protagonist – whoever he or she happened…

Persolaise 24th March 2011 8 Comments
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NEWS – Voting Open For UK FiFi & Basenotes Awards

The shortlist for this year’s FiFi UK Best Niche Perfume award has just been revealed on Basenotes and it features a few of my favourite releases of 2010. Here’s the…

Persolaise 21st March 2011 4 Comments
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Winter’s Over

Lift your head high and take a deep breath, everybody: the first day of spring has arrived. Winter 2010/11 is officially history! It’s also Iranian New Year, and according to…

Persolaise 21st March 2011 2 Comments
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1st Anniversary Competition Winners

I know everyone always says this, but I can assure you that this time, it’s absolutely true. Choosing my favourite entry in the 1st anniversary competition was no easy task.…

Persolaise 19th March 2011 10 Comments
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Competition Reminder + A Moment’s Reflection

I realise that at any given time, there are countless awful things happening around the world, but the planet does seem to be particularly unhappy at the moment. Whilst I…

Persolaise 17th March 2011 10 Comments
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Review: Dirty from Gorilla Perfumes (2004/2011)

Is mint becoming the new lemon? Perfumers are wary of using excessive quantities of the latter in their formulae because years of cultural conditioning have persuaded Western noses that its…

Persolaise 15th March 2011 8 Comments
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Sharpen Those Knives…

I hope your weekend’s going well so far. I just wanted to remind you that you’ve got until Thursday night (UK time) to enter my special competition marking the first…

Persolaise 13th March 2011 2 Comments
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Persolaise 1st Anniversary Prize Draw

A year ago today, I plunged into this blog’s inaugural entry with no preamble whatsoever. So I think it’s right that I mark the first anniversary of Persolaise.com by going…

Persolaise 11th March 2011 71 Comments
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One More Day…

Tomorrow my little blog enters its difficult adolescent years. Don’t forget to come back for its birthday and check out the special prize draw I’ve organised for you, which will…

Persolaise 10th March 2011 6 Comments
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I Need Your Help – What’s Your Take On ‘The Story’?

Permit me to pick your brains. I’m carrying out some research for an article that may appear on Basenotes, and I’d really appreciate your help. My question is this: how…

Persolaise 8th March 2011 48 Comments
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Advance Warning: Special Prize Draw On Friday

I don’t quite know where the last twelve months have gone, but this blog is just a few days away from being a year old! To mark its first anniversary,…

Persolaise 6th March 2011 4 Comments
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Review: Smart, Craft & Sharp from Andrea Maack (2010)

There are some people out there who think that Gus Van Sant’s remake of Psycho is superior to Hitchcock’s original. Even though they fully understand that the newer version is…

Persolaise 4th March 2011 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976
  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Now Smell This
Parfumo

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You Missed

Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.