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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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NEWS – Voting Open For UK FiFi & Basenotes Awards

The shortlist for this year’s FiFi UK Best Niche Perfume award has just been revealed on Basenotes and it features a few of my favourite releases of 2010. Here’s the…

Persolaise 21st March 2011 4 Comments
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Winter’s Over

Lift your head high and take a deep breath, everybody: the first day of spring has arrived. Winter 2010/11 is officially history! It’s also Iranian New Year, and according to…

Persolaise 21st March 2011 2 Comments
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1st Anniversary Competition Winners

I know everyone always says this, but I can assure you that this time, it’s absolutely true. Choosing my favourite entry in the 1st anniversary competition was no easy task.…

Persolaise 19th March 2011 10 Comments
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Competition Reminder + A Moment’s Reflection

I realise that at any given time, there are countless awful things happening around the world, but the planet does seem to be particularly unhappy at the moment. Whilst I…

Persolaise 17th March 2011 10 Comments
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Review: Dirty from Gorilla Perfumes (2004/2011)

Is mint becoming the new lemon? Perfumers are wary of using excessive quantities of the latter in their formulae because years of cultural conditioning have persuaded Western noses that its…

Persolaise 15th March 2011 8 Comments
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Sharpen Those Knives…

I hope your weekend’s going well so far. I just wanted to remind you that you’ve got until Thursday night (UK time) to enter my special competition marking the first…

Persolaise 13th March 2011 2 Comments
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Persolaise 1st Anniversary Prize Draw

A year ago today, I plunged into this blog’s inaugural entry with no preamble whatsoever. So I think it’s right that I mark the first anniversary of Persolaise.com by going…

Persolaise 11th March 2011 71 Comments
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One More Day…

Tomorrow my little blog enters its difficult adolescent years. Don’t forget to come back for its birthday and check out the special prize draw I’ve organised for you, which will…

Persolaise 10th March 2011 6 Comments
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I Need Your Help – What’s Your Take On ‘The Story’?

Permit me to pick your brains. I’m carrying out some research for an article that may appear on Basenotes, and I’d really appreciate your help. My question is this: how…

Persolaise 8th March 2011 48 Comments
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Advance Warning: Special Prize Draw On Friday

I don’t quite know where the last twelve months have gone, but this blog is just a few days away from being a year old! To mark its first anniversary,…

Persolaise 6th March 2011 4 Comments
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Review: Smart, Craft & Sharp from Andrea Maack (2010)

There are some people out there who think that Gus Van Sant’s remake of Psycho is superior to Hitchcock’s original. Even though they fully understand that the newer version is…

Persolaise 4th March 2011 6 Comments
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Disqus Killed The Discussion

Okay, I’ve decided… and this time, I’m sticking to my decision: I’ve disabled Disqus. It was proving to be more trouble than it was worth, chewing up people’s comments, failing…

Persolaise 1st March 2011 7 Comments
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Is That A Curry I Smell Before Me?

I managed to find some time this weekend to work on a couple of formulae I’m trying to develop, which means the air in my study is now a bizarre…

Persolaise 28th February 2011 2 Comments
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Review: Jeux De Peau from Serge Lutens (2011)

First thing’s first: contrary to Monsieur Lutens’ claims – which are probably meant to be taken with a pinch of baking powder anyway – this perfume doesn’t smell of bread.…

Persolaise 25th February 2011 6 Comments
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Pyramid Building 5 – Link To Bois De Jasmin

Some of you may recall the brief series of posts I wrote last year about the usefulness of the traditional olfactory pyramid of top, heart and base notes. I realise…

Persolaise 23rd February 2011 1 Comments
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Review: Arsène Lupin Le Dandy & Arsène Lupin Le Voyou (2010) & Idylle Duet (2011) from Guerlain

Regardless of one’s views on his family firm’s recent output, it would be churlish to deny the importance of the work of Jean-Paul Guerlain. A CV that includes names like…

Persolaise 21st February 2011 0 Comments
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Maack, Jayne & Opus V

If numbers are anything to go by, last night’s Andrea Maack event at Les Senteurs was a runaway success. I’d never seen the place so packed before! Now I just…

Persolaise 18th February 2011 0 Comments
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Off To Les Senteurs Again

The remains of the old bathroom! It’s almost too hard to believe, but we really have got a brand new, fully functioning bathroom at Maison Persolaise. All hail the Flushing…

Persolaise 17th February 2011 0 Comments
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Why Complain?

All being well, fingers crossed, with a bit of luck, as long as the wind’s blowing the right way and if everything goes according to plan, by the time I…

Persolaise 15th February 2011 0 Comments
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Review: Betrothal from Grossmith (1895/2011) + The Return Of Disqus

The perfume blogosphere appears to be divided on the subject of long-dead fragrances being reissued. Some people believe that ancient ghosts ought to remain buried. Others enjoy what they consider…

Persolaise 13th February 2011 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • The Slow Burn - Top 10 Best Tobacco Perfumes
  • Dolce & Gabbana Velvet Mughetto Review - Sidonie Lancesseur; 2020

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.