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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Guest Post: How To Smell Natural Perfume by Mandy Aftel

Learning how to smell a natural perfume is like learning to speak another language: the common vocabulary will not suffice. Words don’t cover the same territory and in fact, the…

Persolaise 10th May 2011 11 Comments
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Guests On Persolaise + IFRA Interview + Review: Carillon Pour Un Ange from Tauer Perfumes (2010)

Okay, the countdown’s over: the Invasion Of The Day Job has well and truly begun. For the next 8 to 10 weeks, free time is going to be almost non-existent,…

Persolaise 6th May 2011 4 Comments
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Perfume? What Perfume? I Just Came For The Party + Opus V Winner

What’s the ideal setting for trying a new perfume? How about this: a darkened room; loud music thumping in the background; twenty or so people engaged in animated conversations; plates…

Persolaise 3rd May 2011 6 Comments
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Reviews: Cologne Du Parfumeur from Guerlain (2010), Un Jardin Sur Le Toit from Hermès (2011) & Aqua Universalis Forte from Maison Francis Kurkdjian (2011)

I may be a fan of Absolue Pour Le Soir, but Maison Francis Kurkdjian’s other releases never tempt me to reach for my credit card, so I was wary of…

Persolaise 1st May 2011 0 Comments
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Dior’s New Maison De Parfums At Selfridges + FiFi USA Public Vote

For several personal reasons, I’ve got huge affection for Dior. Ever since I was about 7 years old, many of the firm’s perfumes have become synonymous with significant people and…

Persolaise 29th April 2011 4 Comments
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Sample Give-Away & Review: Opus V from Amouage (2011)

Some orris perfumes accentuate the material’s austere, chilly demeanour, whereas others are clearly an exercise in taking its characteristic feature – the parched, poetic, woody bleakness – and placing it…

Persolaise 26th April 2011 38 Comments
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Zeta Winner + Smelling Oud For The First Time

Boozy fruit = Boozy Simnel I could do with a Bloggers’ Retreat. I’ve got so many things I’d like to tell you about, but the clock keeps ticking and the…

Persolaise 22nd April 2011 6 Comments
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Review: Coeur De Vétiver Sacré from L’Artisan Parfumeur (2010) + Guerlain Bottles + Kurkdjian’s Advice

Vetivert oil is such a multi-faceted material that people in some countries wear it as a complete fragrance all by itself. It’s capable of appearing both woody and green, earthy…

Persolaise 19th April 2011 14 Comments
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Orange Star Wins At The FiFis + It’s Official: Persolaise Is Sexy

I’m sure you all know this by now, but please, just indulge me, because I’m going to get a real kick out of typing the following words: Tauer Perfumes’ Orange…

Persolaise 17th April 2011 8 Comments
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MDCI Winner + IFRA Interview + Meeting Monsieur Le Male

I’m just taking a few moments out of what’s proving to be an enjoyably eventful week to send a couple of updates and reminders your way. First of all, meeting…

Persolaise 14th April 2011 8 Comments
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Sample Give-Away + Review: Zeta – A Linden Blossom Theme from Tauer Perfumes (2011)

Although I haven’t got the world’s greenest thumbs, I’ve somehow managed not to kill all the trees in our garden, two of which produce an annual crop of rich, dark…

Persolaise 12th April 2011 53 Comments
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Did I Complain About Not Having Enough Time?

You know what they say about waiting for buses? Well, I think the adage could probably be applied to my appointments diary for the week beginning 11th April. After a…

Persolaise 10th April 2011 14 Comments
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Sample Give-Away + Review: La Belle Hélène from MDCI (2011)

If there’s one thing Bertrand Duchaufour can do with envy-inducing finesse, it’s using smell to paint incredibly precise, near-holographic visual images. La Belle Hélène, the latest release from MDCI, showcases…

Persolaise 7th April 2011 39 Comments
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Perfumery Pause + Orange Star Draw Winner

Pardon me for going on and on about the Day Job, but this is the time of year when it starts demanding a disproportionate amount of my attention. As I’ve…

Persolaise 5th April 2011 4 Comments
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Top Tens

This entry is intended to be a polite nudge… or three nudges, to be precise. Nudge #1: You’ve only got until the end of today to enter my give-away draw…

Persolaise 3rd April 2011 16 Comments
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So… What Would You Like To Ask IFRA?

Ok, I’ve been teasing you about this for weeks, but the time has come to let the cat out of the bag and enlist your help. The person I’m soon…

Persolaise 31st March 2011 28 Comments
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Review: Mitzah, Granville, Vetiver and New Look 1947 from Christian Dior (2010)

Dior’s new perfume hall is about to open in the Oxford Street branch of Selfridge’s, which means now’s a good time for me to follow up my review of the…

Persolaise 29th March 2011 0 Comments
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Let Me Whisper In Your Ear + Orange Star Give-Away

It’s been a while since I’ve written in any meaningful detail about my own perfume making. Paradoxically, this isn’t because I haven’t been doing any, but because I’ve actually been…

Persolaise 28th March 2011 35 Comments
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More Teasers + A Link To Penhaligon’s

Just a few bits and bobs of info for the weekend. First of all, I’m very pleased to announce that the editors of the new Penhaligon’s blog have selected yours…

Persolaise 26th March 2011 12 Comments
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Review: Taj Sunset from Escada (2011)

In my teenage years, I was an absolute sucker for idealistic sci-fi and detective stories. My favourites were always those in which the protagonist – whoever he or she happened…

Persolaise 24th March 2011 8 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

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  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • The Slow Burn - Top 10 Best Tobacco Perfumes
  • Dolce & Gabbana Velvet Mughetto Review - Sidonie Lancesseur; 2020

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.