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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Persolaise 1st May 2026 No Comments

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

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Review: Blessings eau de parfum from Belinda Brown (2011)

I think my brain’s vocab centre has had a slight melt-down. I need a synonym for ‘fuzzy’, but none of the ones I’ve come up with so far capture the…

Persolaise 3rd June 2011 14 Comments
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Melon Feta… And Other Cultural Matters

If you’ve come here hoping to find out who my next guest blogger is, I’m sorry to say that, this week, you’re going to have to put up with me.…

Persolaise 31st May 2011 8 Comments
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Lily Of The Valley Winner + IFRA Interview + Silly Searches

I hope your weekend’s treating you well so far. As I type these words, the trees outside my window are being manhandled by the wind and the clouds are threatening…

Persolaise 29th May 2011 4 Comments
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Review: Week-end À Deauville from Nicolaï (2011)

Generally speaking, there are two types of perfume labelled with the word ‘leather’: those which take their inspiration from the stench of a tannery and those which aim to evoke…

Persolaise 27th May 2011 3 Comments
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Guest Post: A Brief Exploration Of The Sense Of Smell by Ronny Geller

What was the first smell of significance you remember? And the first perfume you loved? When Persolaise asked whether I might be interested in doing a guest post on his…

Persolaise 24th May 2011 3 Comments
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A Brief Pause + Link To Basenotes Dior Article

François Demachy; photo by Dior A brief, utilitarian post today. I just thought I’d come up for air to let you know that the Invasion Of The Day Job is…

Persolaise 22nd May 2011 0 Comments
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Sample Give-Away + Review Showcase: Angela Flanders

96 Columbia Road must surely be London’s best kept fragrance secret. A cosy shop decorated with Venetian masks, Rajasthani puppets and antique European furniture, it’s one of only two places…

Persolaise 20th May 2011 18 Comments
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Guest Post: Burning Desire – Candles From Editions De Parfums Frederic Malle by Olfactoria

Who doesn’t love Frederic Malle’s perfumes? Anyone? Well, I certainly do, so when he introduced a home scent line in 2009, I paid attention. But somehow, I never got around…

Persolaise 17th May 2011 12 Comments
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Reviews: Lumiere, Cepes & Tuberose, Honey Blossom & Parfum De Maroc from Aftelier + Thoughts On Natural Perfumes

I wonder if I would’ve detected an unfamiliar quality in Mandy Aftel’s perfumes if I’d first smelt them without knowing that they contain no synthetics. I’d like to think that…

Persolaise 12th May 2011 11 Comments
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Guest Post: How To Smell Natural Perfume by Mandy Aftel

Learning how to smell a natural perfume is like learning to speak another language: the common vocabulary will not suffice. Words don’t cover the same territory and in fact, the…

Persolaise 10th May 2011 11 Comments
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Guests On Persolaise + IFRA Interview + Review: Carillon Pour Un Ange from Tauer Perfumes (2010)

Okay, the countdown’s over: the Invasion Of The Day Job has well and truly begun. For the next 8 to 10 weeks, free time is going to be almost non-existent,…

Persolaise 6th May 2011 4 Comments
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Perfume? What Perfume? I Just Came For The Party + Opus V Winner

What’s the ideal setting for trying a new perfume? How about this: a darkened room; loud music thumping in the background; twenty or so people engaged in animated conversations; plates…

Persolaise 3rd May 2011 6 Comments
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Reviews: Cologne Du Parfumeur from Guerlain (2010), Un Jardin Sur Le Toit from Hermès (2011) & Aqua Universalis Forte from Maison Francis Kurkdjian (2011)

I may be a fan of Absolue Pour Le Soir, but Maison Francis Kurkdjian’s other releases never tempt me to reach for my credit card, so I was wary of…

Persolaise 1st May 2011 0 Comments
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Dior’s New Maison De Parfums At Selfridges + FiFi USA Public Vote

For several personal reasons, I’ve got huge affection for Dior. Ever since I was about 7 years old, many of the firm’s perfumes have become synonymous with significant people and…

Persolaise 29th April 2011 4 Comments
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Sample Give-Away & Review: Opus V from Amouage (2011)

Some orris perfumes accentuate the material’s austere, chilly demeanour, whereas others are clearly an exercise in taking its characteristic feature – the parched, poetic, woody bleakness – and placing it…

Persolaise 26th April 2011 38 Comments
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Zeta Winner + Smelling Oud For The First Time

Boozy fruit = Boozy Simnel I could do with a Bloggers’ Retreat. I’ve got so many things I’d like to tell you about, but the clock keeps ticking and the…

Persolaise 22nd April 2011 6 Comments
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Review: Coeur De Vétiver Sacré from L’Artisan Parfumeur (2010) + Guerlain Bottles + Kurkdjian’s Advice

Vetivert oil is such a multi-faceted material that people in some countries wear it as a complete fragrance all by itself. It’s capable of appearing both woody and green, earthy…

Persolaise 19th April 2011 14 Comments
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Orange Star Wins At The FiFis + It’s Official: Persolaise Is Sexy

I’m sure you all know this by now, but please, just indulge me, because I’m going to get a real kick out of typing the following words: Tauer Perfumes’ Orange…

Persolaise 17th April 2011 8 Comments
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MDCI Winner + IFRA Interview + Meeting Monsieur Le Male

I’m just taking a few moments out of what’s proving to be an enjoyably eventful week to send a couple of updates and reminders your way. First of all, meeting…

Persolaise 14th April 2011 8 Comments
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Sample Give-Away + Review: Zeta – A Linden Blossom Theme from Tauer Perfumes (2011)

Although I haven’t got the world’s greenest thumbs, I’ve somehow managed not to kill all the trees in our garden, two of which produce an annual crop of rich, dark…

Persolaise 12th April 2011 53 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976
  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

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  • My Top 10 Perfumes - Celebrating 10 Years Of Persolaise
  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Persolaise Review: Salvatore Ferragamo - Testa Di Moro (Fabrice Pellegrin; 2018) & Chanel - Antaeus (Jacques Polge; 1981)

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.