Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Here’s a fascinating little follow-up to yesterday’s Gorilla Perfumes reviews.

I was contacted by a representative of Lush who’d read my post and wanted to explain that the name Breath Of God was inspired by Simon Constantine’s visit to Tibet. Apparently Mr Constantine discovered that the smoke produced by the incense in Tibetan temples contains certain pheromones which can also be found in human breath. When you couple this with the fact that Breath Of God is essentially a combination of two other perfumes – Inhale and Exhale – then the picture becomes quite clear:

If incense = breath
and church = house of god
then incense in church = breath of god

How absurdly simple, as Dr Watson would say.

You can hear the Constantines tell the story in their own words by clicking here.

Persolaise


Discover more from

Subscribe to get the latest posts sent to your email.

6 thought on “The Logic Behind Breath Of God”
  1. Liam J, I can't say it's a personal favourite, but I have enjoyed wearing it. Mind you, I think I'd find it almost impossible to choose a favourite…

  2. Yes, really it is! Nowadays perfume is most of the time seen on "comptoirs" at big malls with a nice presentation and a price. What is behind a creation is something that goes so much far beyond that!

  3. Vintage Lady, essentially I agree with you, although I think there are times when the 'story' behind a perfume's creation is used to mask its shortcomings.

I love hearing from my readers, so please feel free to write a comment or ask a question.