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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Back To The Jasmines One Last Time

There’s nothing like a Top Secret Writing Project to make time fly. I told myself I mustn’t wait too long before letting you all know a bit more about the…

Persolaise 15th February 2012 8 Comments
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Persolaise London Perfume Shopping Guide Wins Jasmine Award

I still can’t quite believe it, but the name that emerged from the envelope above during today’s Jasmine Awards presentation was mine! I’ll do my best to blog more about…

Persolaise 8th February 2012 20 Comments
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Breakfast At Bafta

Tomorrow morning Madame Persolaise and I will be taking some time off our day jobs to attend this year’s Jasmine Awards ceremony, so please keep those fingers and toes crossed…

Persolaise 7th February 2012 6 Comments
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Persolaise Review: Spicebomb from Viktor & Rolf (2012)

Please click here to be taken to Glass Magazine, where you’ll find my review of the latest masculine from Viktor & Rolf.

Persolaise 3rd February 2012 8 Comments
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Coming Up For Air

Just in case you were wondering: yes, I’m still alive and I’m still tapping away at the keyboard. Hopefully, it won’t be too long before I can tell you what…

Persolaise 31st January 2012 6 Comments
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It’s Goodbye From Persolaise… For A Little While

This is almost certainly going to be the final post from me for several weeks. I’m afraid I’ve got to get my head down and pour all my energy into…

Persolaise 20th January 2012 6 Comments
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Persolaise Shortlisted Twice For 2011 Jasmine Awards

Very exciting news. The shortlists for the Jasmine Awards were unveiled earlier today, and I’m thrilled to announce that my work came up not once, but twice. In the Best…

Persolaise 17th January 2012 12 Comments
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What’s A Chypre When It’s At Home?

According to a recent article in the Independent, there is a very large number of words to describe different types of laughter in Marathi (a language spoken by over 40…

Persolaise 17th January 2012 6 Comments
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Persolaise Review: Idylle extrait (2011) + Shalimar Parfum Initial L’Eau and Guerlain Homme L’Eau Boisée from Guerlain

I’ve always had time for Idylle. Its original, 2009 eau de parfum incarnation angered many critics – who proclaimed that Thierry Wasser had driven yet another nail into the Guerlain…

Persolaise 13th January 2012 10 Comments
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Size Zero Perfume

Image: Grant Osborne Just a link from me today, to a Basenotes article which touches on the issue of body diversity in the fashion world. Although the tone of the…

Persolaise 10th January 2012 7 Comments
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Persolaise.com Up For Escentual’s Blog Of The Year

Some of you may be aware that last year, Escentual.com – one of the UK’s best online perfume retailers – ran a ‘Blog Of The Week’ feature for which I…

Persolaise 6th January 2012 10 Comments
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Persolaise Review: Myrrhiad from Huitième Art (2011) + Cuir Fétiche from Maître Parfumeur Et Gantier

I find this hard to credit from the vantage point of a chilly winter in Britain, but when I was a child growing up in the Middle East, temperatures of…

Persolaise 6th January 2012 4 Comments
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The Best Perfumes Of 2011 & Thoughts On Independence

Although I sometimes complain about a lack of interesting perfume releases, I must admit that I found it difficult to whittle today’s list down to ten. Looking back over my…

Persolaise 30th December 2011 12 Comments
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Persolaise Does Broadway

How did Day 1 of Christmas 2011 go for you? Did Santa bring you lots of fragrant goodies? Our get-together was a great success, even if its conclusion did come…

Persolaise 28th December 2011 0 Comments
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Christmas Wishes 2011

I’d like to wish all my readers and supporters who celebrate the yuletide season a peaceful, memorable and fragrant Christmas. Enjoy the food. Enjoy the festivities. Enjoy the company of…

Persolaise 23rd December 2011 9 Comments
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Christmas Break 2011

I’m just checking in today to say that posts will be a bit thin on the ground for the next two weeks as our focus at Maison Persolaise turns from…

Persolaise 20th December 2011 10 Comments
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Persolaise Review: Patchouli Impérial from Christian Dior and Sharif from Profumo Italia (2011)

Andy Tauer recently wrote on his blog about a distillation of patchouli oil which is particularly rich in patchoulol. The substance is,

Persolaise 16th December 2011 8 Comments
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Ormonde Jayne Winner + Back To Grasse

After a weekend spent decorating the house (under the watchful eye of Madame Persolaise, who has had to stay in bed for the last few days thanks to a nasty…

Persolaise 13th December 2011 4 Comments
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Mona Di Orio (1969-2011)

Photo: Les Senteurs I’m sure most of you have heard the sad news that Mona Di Orio unexpectedly passed away on Friday. Several blogs, Facebook pages and Twitter feeds have…

Persolaise 11th December 2011 0 Comments
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Persolaise Christmas 2011 Recommendations + Ormonde Jayne Give-Away

My love of list-making isn’t often reflected on my blog – mainly because I rarely seem to have the time to indulge in this most boyish of activities – but…

Persolaise 9th December 2011 88 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • The Slow Burn - Top 10 Best Tobacco Perfumes
  • More Parfum D’Empire, Diorella and Frederic Malle Discontinuations – Skin Time July 2021

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.