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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

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My Baby's Called Le Snob – More Details About My Perfume Book

Okay folks, here’s the announcement I’ve been dying to make. The book on which I’ve been working (aka the Top Secret Writing Project) is Le Snob: Perfume and it’s due…

Persolaise 16th May 2012 28 Comments
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FiFi UK 2012 – Hall Of Fame

Yesterday I showcased the finalists in this year’s FiFi UK Best Fragrance Commercial categories, so today I thought I’d publish the shortlist for the Hall Of Fame. The twenty fragrances…

Persolaise 15th May 2012 10 Comments
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FiFi UK 2012 – Best Fragrance Advertisements

The FiFi UK awards ceremony will take place on Thursday (expect live tweets and Facebook updates!) which means this is an excellent time to have a closer look at the…

Persolaise 14th May 2012 12 Comments
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Persolaise Review: Precious One from Precious + Idole eau de parfum from Lubin + Flora By Gucci Gracious Tuberose from Gucci (2011)

Somewhere, tucked away in an inconspicuous building not far from the City of London, is a perfumer who delights in reminding us what fragrance used to be like. And she…

Persolaise 11th May 2012 10 Comments
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Houston, I Think We Have A Training Issue

One of the joys of going perfume shopping is that you never know quite what you’re going to get from an encounter with a Sales Assistant. The other day I…

Persolaise 9th May 2012 32 Comments
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Persolaise Review: Reckless from Roja Parfums (2011) + Yellow Diamond from Versace (2012)

It’s all very well encouraging fragrance houses to propel the art of perfumery towards the future, but sometimes, it’s beneficial to look back to the past. Most other art forms…

Persolaise 7th May 2012 4 Comments
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Garbage Niche And Terrific Commercial – An Interview With Chandler Burr

There’s a new kid on the social networking block… and it wants your money. It’s called OpenSky and as 1.5 million people have reportedly signed up to its services, I…

Persolaise 4th May 2012 10 Comments
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Angry With Blogger Again + Miniature Bottle Competition Winner

Well, well, well. Who’d have thought that seven little bottles would’ve attracted so many emails to my Inbox? I had a feeling last week’s competition would grab the interest of…

Persolaise 2nd May 2012 5 Comments
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Alberto Morillas – Exclusive Q&A

Below, I’m pleased to be able to reproduce Alberto Morillas‘ responses to an interview conducted by a Carita representative. Unfortunately, it wasn’t possible for me to send any follow-up questions…

Persolaise 30th April 2012 0 Comments
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Persolaise Review: Carita from Carita + Truth Or Dare from Madonna (2012)

Image: Jean-Paul Gaultier Alberto Morillas is the Steven Soderbergh of perfumery: he makes fragrances which appeal to a broad spectrum of consumers, but he never seems to pander to the…

Persolaise 27th April 2012 4 Comments
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How Hard Would You Work For Vintage Diorissimo?

I think it’s time for a bit of fun! During my recent trip to Dubai, I was overjoyed to discover that Mamma Persolaise had been looking after several miniature flacons…

Persolaise 25th April 2012 1 Comments
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FiFi UK Perfume Extraordinaire 2012 Shortlist

You may remember that a few weeks ago I posted the shortlist for the Best Independent Perfume prize at this year’s FiFi UK awards. The other category in which I’ve…

Persolaise 23rd April 2012 0 Comments
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Persolaise Review: Sport Scents from Chanel, Dior, Issey Miyake, Dolce & Gabbana and Thierry Mugler (2012)

Are you feeling athletic today? Do you enjoy wearing fragrances with names longer than those of characters in Tolstoy novels? If so, please click here to be redirected to Glass…

Persolaise 20th April 2012 0 Comments
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Surfin’ UAE

Yesterday, the temperature first thing in the morning was -2° Celsius and we had to scrape ice off the cars. A few days ago, we were driving around in 33°…

Persolaise 17th April 2012 4 Comments
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Persolaise Review: L’Eau Froide from Serge Lutens + Lavender Palm from Tom Ford (2012)

When L’Eau Serge Lutens appeared in 2010, most fans were up in arms. They felt betrayed, they said, by a fragrance which seemed to fly in the face of the…

Persolaise 13th April 2012 4 Comments
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Playing With Pyramids Again

Image: Chanel Above you’ll find an image that’s featured in the press pack of the new Chanel flanker: Allure Homme Sport Eau Extrême. I’ve published it here as I think…

Persolaise 11th April 2012 4 Comments
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Persolaise Review: Beloved from Amouage (2012)

Image: Claudia Penrroz Scented storytelling is thriving at the house of Amouage, thanks to the unfailing efforts of Creative Director Christopher Chong. The brand’s latest release – put together by…

Persolaise 9th April 2012 6 Comments
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Persolaise Review: Fils De Dieu Du Riz Et Des Agrumes from Etat Libre D’Orange (2012)

Image: Nitzan Klamer Ralf Schwieger’s ability to inject humour into his creations is well documented; smell the first few notes of his Lipstick Rose for Frederic Malle and you’ll see…

Persolaise 5th April 2012 6 Comments
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I Do Not Pretend I’m A Perfumer: An Interview With Romano Ricci

A few months ago, Romano Ricci popped over to London to talk about his fragrance line, Juliette Has A Gun, and his latest release, Romantina, which was reviewed on Persolaise.com…

Persolaise 4th April 2012 8 Comments
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FiFi UK Best Independent Perfume Finalists

Image: Fragrance Foundation UK On Friday, Fragrance Foundation UK announced the shortlist for this year’s Best Independent Perfume FiFi Award; as a Jasmine Award winner, I was one of the…

Persolaise 2nd April 2012 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

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  • "Perfume Is Such An Irrelevant Thing" - An Audience With Luca Turin At The Perfume Society [part 1]
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Bois De Jasmin
Now Smell This
Parfumo

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.