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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Persolaise Review: L’Eau Froide from Serge Lutens + Lavender Palm from Tom Ford (2012)

When L’Eau Serge Lutens appeared in 2010, most fans were up in arms. They felt betrayed, they said, by a fragrance which seemed to fly in the face of the…

Persolaise 13th April 2012 4 Comments
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Playing With Pyramids Again

Image: Chanel Above you’ll find an image that’s featured in the press pack of the new Chanel flanker: Allure Homme Sport Eau Extrême. I’ve published it here as I think…

Persolaise 11th April 2012 4 Comments
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Persolaise Review: Beloved from Amouage (2012)

Image: Claudia Penrroz Scented storytelling is thriving at the house of Amouage, thanks to the unfailing efforts of Creative Director Christopher Chong. The brand’s latest release – put together by…

Persolaise 9th April 2012 6 Comments
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Persolaise Review: Fils De Dieu Du Riz Et Des Agrumes from Etat Libre D’Orange (2012)

Image: Nitzan Klamer Ralf Schwieger’s ability to inject humour into his creations is well documented; smell the first few notes of his Lipstick Rose for Frederic Malle and you’ll see…

Persolaise 5th April 2012 6 Comments
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I Do Not Pretend I’m A Perfumer: An Interview With Romano Ricci

A few months ago, Romano Ricci popped over to London to talk about his fragrance line, Juliette Has A Gun, and his latest release, Romantina, which was reviewed on Persolaise.com…

Persolaise 4th April 2012 8 Comments
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FiFi UK Best Independent Perfume Finalists

Image: Fragrance Foundation UK On Friday, Fragrance Foundation UK announced the shortlist for this year’s Best Independent Perfume FiFi Award; as a Jasmine Award winner, I was one of the…

Persolaise 2nd April 2012 2 Comments
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Persolaise Review: Romantina from Juliette Has A Gun + Bijou Romantique from Etat Libre D’Orange + For Her Eau Délicate from Narciso Rodriguez (2012)

I approve of the philosophy behind Juliette Has A Gun: the brand tries to project niche coolness whilst making itself attractive to younger, more mainstream buyers… the very people, in…

Persolaise 30th March 2012 4 Comments
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Live Stream From Esxence

Live Streaming Esxence by Extrait: 29 March – 1 April 2012 Please don’t forget that at around 2 pm today (UK time) the live stream from Esxence will broadcast a…

Persolaise 30th March 2012 0 Comments
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Neela Vermeire On Working With Duchaufour

Following on from my recent sample give-away and last Friday’s review of a Duchaufour scent, I thought you might be interested in reading Neela Vermeire’s responses to some questions on…

Persolaise 27th March 2012 0 Comments
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Persolaise Review: Chypre Palatin from MDCI (2012) + Annick Goutal Soliflores + Neela Vermeire Winners

The global financial crisis shows no signs of abating any time soon, which perhaps helps explain why ‘classical’ or ‘vintage’ olfactory symbols are continuing to enjoy a resurgence (see last…

Persolaise 23rd March 2012 0 Comments
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People Have Nothing Else To Talk About: The Final Part Of The Kurkdjian Interview

Many thanks to all of you who’ve left comments and sent emails about part 1 and part 2 of my interview with Francis Kurkdjian. Here’s the final chapter, in which…

Persolaise 20th March 2012 50 Comments
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The Secret Is A Bit Less Secret + The Scent Of Oscar + Neela Vermeire Give-Away

Okay, this is going to be a long post, so you might want to grab a coffee before you settle down to read. I’ll wait here while you do that.…

Persolaise 16th March 2012 62 Comments
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What I Hate About Perfumistas: More Thoughts From Francis Kurkdjian

I received so many emails in response to the brief extract from my interview with Francis Kurkdjian that I’ve decided to publish a few more comments he made during our…

Persolaise 13th March 2012 96 Comments
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Persolaise Is Two Today

Today is the second birthday of Persolaise.com, so I couldn’t let the occasion go by without a brief, celebratory post. Thanks very much indeed to all of you for continuing…

Persolaise 11th March 2012 26 Comments
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Persolaise Review: Oud from Maison Francis Kurkdjian (2012) + Give-away Reminder

THIS POST WAS SHORTLISTED IN THE ‘DIGITAL’ CATEGORY OF THE 2012 JASMINE AWARDS When I announced the news that Francis Kurkdjian’s next perfume would be an oud, the responses I…

Persolaise 9th March 2012 8 Comments
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Persolaise In The FT

Two quickies from me today. Firstly, here’s a link to a Financial Times article from Saturday in which Bethan Cole includes Persolaise.com in her list of the best beauty blogs…

Persolaise 6th March 2012 4 Comments
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Persolaise Review: Opus VI from Amouage (2012) + Give-Away

Amber perfumes. Guerlain’s got one. Dior’s got one. Serge Lutens and Andy Tauer owe a great deal of their brands’ popularity to one. Indeed, many fragrance houses – both niche…

Persolaise 2nd March 2012 113 Comments
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Smell With Your Guts: A Few Words From Kurkdjian + Opus VI Give-Away Preview

I interviewed Francis Kurkdjian a few weeks ago when he was in London to promote his new Oud, and at one point, our conversation turned to the unresolved issue of…

Persolaise 28th February 2012 26 Comments
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Persolaise Review: Diorling from Christian Dior (2011)

The re-release of Diorling provides 2012’s first opportunity to raise the thorny subject of reformulation. To his credit, François Demachy – the man behind this re-working of Paul Vacher’s original…

Persolaise 24th February 2012 2 Comments
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Andy Tauer On Basenotes

Just a link from me today, to a Basenotes article about a ‘rose masterclass’ by Andy Tauer. Please do read it, if you can spare the time. The Top Secret…

Persolaise 21st February 2012 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

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  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Dolce & Gabbana Velvet Mughetto Review - Sidonie Lancesseur; 2020
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026

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2014 2015 2017 2019 2020 2021 2022 2023 2024 Amouage Andy Tauer Basenotes Best Of Chanel Christian Dior Estee Lauder Etat Libre D'Orange feminine flanker floral Frederic Malle Guerlain Hermes interview L'Artisan Parfumeur leather list London Love At First Scent LVMH masculine oud Penhaligon's perfume industry perfume review perfume shopping rose Serge Lutens Tauer Perfumes Tom Ford unisex video vlog vlogger YouTube

OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.