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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

Uncategorized

Persolaise Review: Mito eau de parfum from Vero Profumo (2012) + Escale À Parati from Christian Dior (2012)

Serendipity is surprising at the best of times, but perfume serendipity tends to be especially astonishing. A few weeks ago, I drew a parallel between the creations of Angela Flanders…

Persolaise 29th June 2012 6 Comments
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Poisonous Mistakes – An Interview With Givaudan (Part 2)

In the first instalment of this interview, Givaudan’s Jean Guichard and Hervé Fretay explained the cross-cultural ethos they now follow when selecting new students for their world-famous fragrance creation course.…

Persolaise 26th June 2012 8 Comments
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Persolaise Review: Séville À L’Aube from L’Artisan Parfumeur (2012) + Orange Blossom + Jasmine from Organic Glam

You’re haunted by a ghost… but unlike other spectres, it seems to be approaching you from the future, rather than shadowing you from the past. You feel its presence upon…

Persolaise 22nd June 2012 14 Comments
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The Fragrant Melting Pot – An Interview With Givaudan (Part 1)

Chances are that if you’re a regular reader of this site, then you’ve already heard of Givaudan. For the uninitiated, the Swiss firm is one of the world’s largest manufacturers…

Persolaise 20th June 2012 10 Comments
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Could Robert Pattinson Teach His Fans Some Manners, Please?

The Invasion Of The Day Job is being as invasive as ever, which is why any free time Madame Persolaise and I manage to find is precious. So we weren’t…

Persolaise 18th June 2012 4 Comments
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Perfume Broadens The Mind – Top Travel Scents

We’re fast approaching the longest day of the year (Christmas is only 27 weeks away, folks!) which means it’s time for me to join forces with my fragrant side-kicks again…

Persolaise 15th June 2012 22 Comments
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Knowing When To Keep A Lid On It

After publishing my recent story about the poorly-informed YSL rep, I found myself pondering the question of what I’d consider to be a highly skilled sales assistant. Naturally, they’d have…

Persolaise 12th June 2012 2 Comments
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Persolaise Review: Vetiver from Roja Parfums (2012) + Pour Femme, Pour Homme & Jaïpur Homme from Boucheron (2012)

Do we really need another vetivert? Well, of course, the answer to that is No, but then, if perfumery were an art form driven by nothing more than need, it…

Persolaise 8th June 2012 2 Comments
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Is Alien Leaving Planet Earth? + The Latest From Grossmith

As many of you are no doubt aware, I don’t often publish press release-style news on these pages: there are plenty of other sites which do an excellent job of…

Persolaise 4th June 2012 2 Comments
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Persolaise Review: Wrappings from Clinique (1990) + Eau De Lacoste L. 12. 12 Rouge from Lacoste (2012)

Clinique’s PR people call Wrappings their best kept secret, and they may well be right. Since its original release in 1990, it’s been available solely at top-end department stores, often…

Persolaise 1st June 2012 8 Comments
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It’s That Time Again…

Prufrock said he measured out his life with coffee spoons and I think I’m beginning to do the same with mine, except I’ve swapped cutlery for capital letters. Not too…

Persolaise 29th May 2012 2 Comments
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Penhaligon’s Twitter Give-Away + Persolaise Review: Oud Ispahan from Christian Dior (2012) + Wood Mystique from Estée Lauder (2011)

It wasn’t too long ago that I was lamenting the inexorable rise in the number of oud-based releases. Although many people are willing to concede that some of these fragrances…

Persolaise 25th May 2012 4 Comments
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Magnificently Sweaty: Persolaise In Metro

Those of you who are enjoying the sunshine in the surroundings of England’s flag-festooned capital may want to pick up a copy of Metro, which features an article by Ross…

Persolaise 24th May 2012 2 Comments
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Crisis? What Crisis? Just Hand Out The Awards

The UK FiFis came and went in a fizz of pink champagne and several semi-embarrassed murmurs of “Who’s Kim Kardashian?” Personally, I was disappointed that nobody informed me that Ms…

Persolaise 23rd May 2012 2 Comments
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What Do Arab Women Carry In Their Handbags? – An Interview With The Chairman Of Fragrance Foundation Arabia

During my recent trip to Dubai, I had the pleasure of meeting Shahzad Haider, the Chairman of Fragrance Foundation Arabia. He took some time out from preparing for the second…

Persolaise 21st May 2012 0 Comments
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Persolaise Review: Aqua Allegoria Lys Soleia from Guerlain + Nuit Étoilée from Annick Goutal (2012)

Since he took up his post as in-house nose at Guerlain, the quality of Thierry Wasser‘s creations for the house has been variable. Idylle continues to attract derision from fans…

Persolaise 18th May 2012 4 Comments
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My Baby's Called Le Snob – More Details About My Perfume Book

Okay folks, here’s the announcement I’ve been dying to make. The book on which I’ve been working (aka the Top Secret Writing Project) is Le Snob: Perfume and it’s due…

Persolaise 16th May 2012 28 Comments
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FiFi UK 2012 – Hall Of Fame

Yesterday I showcased the finalists in this year’s FiFi UK Best Fragrance Commercial categories, so today I thought I’d publish the shortlist for the Hall Of Fame. The twenty fragrances…

Persolaise 15th May 2012 10 Comments
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FiFi UK 2012 – Best Fragrance Advertisements

The FiFi UK awards ceremony will take place on Thursday (expect live tweets and Facebook updates!) which means this is an excellent time to have a closer look at the…

Persolaise 14th May 2012 12 Comments
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Persolaise Review: Precious One from Precious + Idole eau de parfum from Lubin + Flora By Gucci Gracious Tuberose from Gucci (2011)

Somewhere, tucked away in an inconspicuous building not far from the City of London, is a perfumer who delights in reminding us what fragrance used to be like. And she…

Persolaise 11th May 2012 10 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Most Popular Posts

  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Top 10 Perfumes For Autumn 2026 - A Sense Of Renewal
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  • The Best Perfumes Of 2026, So Far
  • Top 10 Best Leather Perfumes - Deserts, Cowboys & Angels
  • Guerlain Rose Cherie Review - Delphine Jelk; 2021

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.