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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

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Persolaise Review: Opus VII from Amouage (Pierre Negrin & Alberto Morillas; 2013)

When my sample of Opus VII was delivered, Madame Persolaise’s parents were chez nous for tea and cakes. Such cross-generational, bi-gender opportunities are not to be missed: I immediately extricated…

Persolaise 26th April 2013 6 Comments
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If You’re In London Shopping For Perfume…

A quickie. As it’s been almost two years since I published the original version of my Jasmine Award-winning London Perfume Shopping Guide, I thought I’d mention it again today. New…

Persolaise 25th April 2013 2 Comments
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Persolaise Pops Up On Cosmopolitan UK

Some of you may be aware that Cosmo UK have been holding a Beauty Fest on their site for the last month or so. After having turned the spotlight on…

Persolaise 23rd April 2013 0 Comments
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FiFi UK 2013 Readers’ Choice Award For Women

Any list labelled ‘Readers’ Choice’ is always worth a peruse, in the same way that the cinema box office Top 10 is usually instructive on some level. Readers of Elle…

Persolaise 22nd April 2013 0 Comments
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Persolaise Review: Noontide Petals from Tauer Perfumes (Andy Tauer; 2013)

Andy Tauer has been cleaning up his act. When he entered the world of scent creation, he set himself up as the purveyor of all things nocturnal, mysterious and more…

Persolaise 19th April 2013 6 Comments
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Twenty Blotters For… Aurelien Guichard

Pick a blotter… read the question… give a short, snappy answer! It was probably inevitable that Aurelien Guichard would become a perfumer. His family has had close ties with Grasse…

Persolaise 17th April 2013 2 Comments
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Persolaise Review: Golden Chypre from Grossmith (perfumer unknown; 2012)

Golden Chypre is an excellent name for this perfume, or at least for the first few stages of its development. A convincingly gilt-edged radiance accompanies the initial citrus notes as…

Persolaise 15th April 2013 0 Comments
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Persolaise Review: Caligna from L’Artisan Parfumeur (Dora Arnaud; 2013)

When Firmenich‘s Dora Arnaud told me that she’d put together a ‘jasmine marmalade’ accord for her first L’Artisan Parfumeur creation, I was determined to track down a real life example…

Persolaise 12th April 2013 8 Comments
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Persolaise Review: Sikkim Girls from Gorilla Perfume (Simon & Mark Constantine; 2012)

The Constantines’ love of using heady naturals comes to the fore in this highlight from last year’s mixed bag of scents under the collective name Volume 2. A compelling tale…

Persolaise 10th April 2013 2 Comments
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Dora Arnaud Interview On Basenotes

In a recent interview, Dora Arnaud – creator of L’Artisan Parfumeur‘s Caligna (soon to be reviewed here) – revealed that the scent contains a relatively new raw material: a tincture…

Persolaise 8th April 2013 0 Comments
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Persolaise Review: Pink Friday from Nicki Minaj (perfumer unknown; 2012)

An evening at Maison Persolaise. Two of our nieces (let’s call them Miranda, 16, and Tilly, 12) have come over for a meal with their favourite aunty and uncle. We’re…

Persolaise 5th April 2013 13 Comments
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Dora Arnaud On Working With Amouage’s Christopher Chong

When I met Dora Arnaud at the London launch of L’Artisan Parfumeur‘s Caligna, I took the opportunity to ask about two other creations which brought her to the attention of…

Persolaise 3rd April 2013 2 Comments
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Persolaise Review: Un Jardin Sur Le Nil from Hermès (Jean-Claude Ellena; 2005)

There seems little point in reviewing Un Jardin Sur Le Nil. After all, it was granted a status bestowed upon few perfumes when it was placed centre stage in Chandler…

Persolaise 2nd April 2013 0 Comments
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Warmest Wishes For Easter 2013

A very happy Easter to all of you who celebrate the occasion. Enjoy the feasting… and the chance to wear a suitably paschal perfume. I’m trying to decide between Andy…

Persolaise 31st March 2013 0 Comments
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FiFi UK 2013 Best Perfume Commercial Nominees

As we’re approaching the Easter weekend – a time when I hope we’ll all be able to slow down and rest – I thought I’d indulge in a post that’s…

Persolaise 28th March 2013 5 Comments
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Persolaise Review: Entre Naranjos from Ramon Monegal (Ramon Monegal; 2012)

I seem to be somewhat out of step with my colleagues in the critical community, as I’ve found myself unmoved by most of Ramon Monegal’s eponymous scents. However, I’d like…

Persolaise 26th March 2013 2 Comments
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First Shortlists For 2013 FiFi UK Awards

The first few shortlists for this year’s FiFi UK Awards have been announced and, as ever, they make for interesting reading. I’m always fascinated to discover which scents the industry…

Persolaise 25th March 2013 6 Comments
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Persolaise Review: Oxygen, Carbon & Hydrogen from nu_be (Antoine Lie, Françoise Caron; 2012)

Pick a concept for a new perfume brand. What hasn’t been done yet? Scents inspired by famous authors? That idea’s taken. Fragrances linked to blood groups? That one’s gone too.…

Persolaise 22nd March 2013 14 Comments
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Tauer Perfumes Noontide Petals Winner

Heartfelt thanks to everybody who entered last week’s 3rd Blog Anniversary draw for a sample of Noontide Petals, amongst other goodies. According to the Powers That Be at Random.org, the…

Persolaise 22nd March 2013 0 Comments
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Le Snob: Perfume On Volatile Fiction

Pia Long, editor and author of the new Volatile Fiction blog, recently posted a wonderful review of my book, in which she described it as “the equivalent of taking a…

Persolaise 21st March 2013 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.