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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Persolaise In Parfum Plus, The Middle East’s New Perfume Magazine

ParfumPlus, a brand new perfume magazine, has been launched in the Middle East, and I’m pleased to announce that its debut issue contains an article by yours truly (regular readers…

Persolaise 4th March 2013 4 Comments
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Persolaise Review: 1932 from Chanel (Jacques Polge; 2013)

I’ve finally understood my problem with 1932: its conclusion doesn’t live up to the promise shown by its opening. That’s hardly a profound insight – and I’m almost embarrassed to…

Persolaise 1st March 2013 6 Comments
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Does No. 5 Contain Bionic Moss?

Yesterday, during my interview with Talk Radio Europe, I was asked about the implications of the proposed anti-allergen legislation which received media attention last year. This led to a brief…

Persolaise 28th February 2013 10 Comments
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Today’s Miss Dior Is Not Quite The Same As Yesterday’s

I rarely paste excerpts from press releases on this blog; there are other sites that do a far better job than I ever could of keeping up with the stream…

Persolaise 27th February 2013 8 Comments
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Persolaise Review: Cuir De Nacre + Perle De Mousse from Ann Gerard (Bertrand Duchaufour; 2012)

I should think the overlap between jewellery and fragrance is fascinating for perfumers to explore, and Bertrand Duchaufour certainly seems to have had a great deal of fun with the…

Persolaise 26th February 2013 9 Comments
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Just Cavalli’s Debut Scent Launched In London

What do Bart Simpson, Georgia May Jagger and Just Cavalli’s Just have in common? Click here to pop over to my latest Basenotes article and find out… Persolaise.

Persolaise 25th February 2013 0 Comments
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Persolaise Review: The Voice Of Reason, Flower’s Barrow + Lord Of Goathorn from Gorilla Perfume (Simon & Mark Constantine; 2012)

It’s one thing to start a perfume range with a large number of scents, but it’s quite another to add 10 fragrances overnight to an existing – and well-regarded –…

Persolaise 22nd February 2013 16 Comments
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Twenty Blotters For… Dora Arnaud

Pick a blotter… read the question… give a short, snappy answer! I have a feeling we’re going to hear Dora Arnaud‘s name more and more in the months to come.…

Persolaise 21st February 2013 0 Comments
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Persolaise Review: Cuir Velours from Naomi Goodsir (Julien Rasquinet; 2012)

It’s so wonderful to be able to approach a perfume with almost no prior knowledge of its construction, especially when it turns out to be as impressive as Cuir Velours.…

Persolaise 19th February 2013 15 Comments
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Review Of Le Snob: Perfume On The Unseen Censer

My thanks to Judith of The Unseen Censer for a great review of my book. Here’s a brief extract: It’s beautifully made and clearly, helpfully written, and very rewarding whether…

Persolaise 18th February 2013 0 Comments
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Persolaise Review: Beloved Man from Amouage (Alexandra Carlin; 2013)

It’s not often I’m relieved to discover that a perfume is less than spectacular. I’ve got so many ‘must buy’ Amouages on my list, that the prospect of yet another…

Persolaise 15th February 2013 6 Comments
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Persolaise Review: La Fille De Berlin from Serge Lutens (Christopher Sheldrake; 2013)

The latest from Lutens and Sheldrake is a delightful exercise in wrong-footing the wearer. At first, a potential buyer is likely to notice its colour: dense, purple and almost opaque,…

Persolaise 13th February 2013 10 Comments
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Look Good Feel Better & Selfridges Present Festival Of Fragrance

The UK branch of Look Good Feel Better has teamed up with Selfridges to put together a week-long Festival Of Fragrance at the beginning of March. I’m deeply honoured to…

Persolaise 11th February 2013 0 Comments
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Persolaise Review: Jour D’Hermès from Hermès (Jean-Claude Ellena; 2012)

Although it’s been around only for a couple of months, Jean-Claude Ellena‘s latest creation for Hermès‘ ‘mainstream’ collection has already attracted tremendous amounts of praise. Despite an embargo on media…

Persolaise 8th February 2013 12 Comments
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Persolaise Review: Tea For Two from L’Artisan Parfumeur (Olivia Giacobetti; 2000)

I have no problem at all with the fact that brands need to streamline their portfolios every now and then, but I confess I wanted to curse the gods of…

Persolaise 7th February 2013 8 Comments
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If The Devil Wears Prada, What Does The Haddock Wear?

If I were to say, “Women with fish lips,” I suspect many of you would know what I’m talking about. Apparently it’s called the California look: botox, plastic surgery and…

Persolaise 5th February 2013 14 Comments
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Chanel 1932 Winner!

Image: Chanel Sincere thanks to all of you who entered last week’s draw for a sample of Chanel’s brand new 1932. I genuinely enjoyed reading all your comments. However, we…

Persolaise 5th February 2013 2 Comments
List

Love At Chapter One: Perfumes For Valentine’s Day 2013

– This post has been moved to my Substack. To read it, please click on this link: Top 10 perfumes for fictional couples. Persolaise

Persolaise 1st February 2013 10 Comments
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Persolaise At Gorilla Perfume’s School Of Noseology

If you’re in or near London on Wednesday 6th Feb, you might like to make your way to Rivington Street for a Gorilla Perfume event at which I’m going to…

Persolaise 31st January 2013 2 Comments
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Win A Sample Of 1932, Chanel’s New Exclusif + Penhaligon’s Goes Glam

Penhaligon’s Singapore store (Image: Penhaligon’s Singapore Facebook page) Have the lovely folks at Penhaligon’s finally settled on a direction for the look and feel of their brand? If preview images…

Persolaise 29th January 2013 145 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.