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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

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Oh, To Be In Milan – Esxence 2013

One day, I’m sure I’ll make the journey across to Milan for the city’s annual Esxence perfume exhibition. But right now, all I can do is pore over this list…

Persolaise 18th March 2013 0 Comments
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Win A Sample Of Andy Tauer’s Noontide Petals + Perfumes To Enhance Your Mood

You wouldn’t know it from the thin veil of ice that’s covering Maison Persolaise as I type these words, but spring is just around the corner… which means it’s time…

Persolaise 15th March 2013 149 Comments
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Persolaise Review: Dries Van Noten from Editions De Parfums Frederic Malle (Bruno Jovanovic; 2013)

After the phenomenal, double-whammy success of Géranium Pour Monsieur and Portrait Of A Lady, Frederic Malle had to consider his next move carefully. The latter scent in particular – a…

Persolaise 13th March 2013 4 Comments
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Persolaise.com Is Three Years Old

One cause for celebration leads to another: today is my blog’s third anniversary! I’ll mark the occasion properly on Friday (there’ll be a special post as well as a give-away;…

Persolaise 11th March 2013 16 Comments
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Persolaise Wins Second Jasmine Award

Richard E Grant dropped the F-bomb. Air kisses were executed with a level of skill normally reserved for Olympic sports. And I finally got to meet Bois De Jasmin‘s charming…

Persolaise 7th March 2013 26 Comments
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Piccadilly Smells Of Jasmine…

First thing tomorrow morning, I’ll be off to BAFTA HQ to attend this year’s Jasmine Awards ceremony. Good luck to all the finalists and may the best articles win! Speaking…

Persolaise 6th March 2013 8 Comments
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Persolaise Review: Euphoria + Devil’s Nightcap from Gorilla Perfume (Simon & Mark Constantine; 2012)

If you had to make a list of perfumery ingredients which convey intense excitement, what would be on it? Sparkling citrus oils? Fizzy aldehydes? Sensuous vanilla? How about clary sage?…

Persolaise 5th March 2013 6 Comments
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Persolaise In Parfum Plus, The Middle East’s New Perfume Magazine

ParfumPlus, a brand new perfume magazine, has been launched in the Middle East, and I’m pleased to announce that its debut issue contains an article by yours truly (regular readers…

Persolaise 4th March 2013 4 Comments
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Persolaise Review: 1932 from Chanel (Jacques Polge; 2013)

I’ve finally understood my problem with 1932: its conclusion doesn’t live up to the promise shown by its opening. That’s hardly a profound insight – and I’m almost embarrassed to…

Persolaise 1st March 2013 6 Comments
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Does No. 5 Contain Bionic Moss?

Yesterday, during my interview with Talk Radio Europe, I was asked about the implications of the proposed anti-allergen legislation which received media attention last year. This led to a brief…

Persolaise 28th February 2013 10 Comments
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Today’s Miss Dior Is Not Quite The Same As Yesterday’s

I rarely paste excerpts from press releases on this blog; there are other sites that do a far better job than I ever could of keeping up with the stream…

Persolaise 27th February 2013 8 Comments
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Persolaise Review: Cuir De Nacre + Perle De Mousse from Ann Gerard (Bertrand Duchaufour; 2012)

I should think the overlap between jewellery and fragrance is fascinating for perfumers to explore, and Bertrand Duchaufour certainly seems to have had a great deal of fun with the…

Persolaise 26th February 2013 9 Comments
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Just Cavalli’s Debut Scent Launched In London

What do Bart Simpson, Georgia May Jagger and Just Cavalli’s Just have in common? Click here to pop over to my latest Basenotes article and find out… Persolaise.

Persolaise 25th February 2013 0 Comments
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Persolaise Review: The Voice Of Reason, Flower’s Barrow + Lord Of Goathorn from Gorilla Perfume (Simon & Mark Constantine; 2012)

It’s one thing to start a perfume range with a large number of scents, but it’s quite another to add 10 fragrances overnight to an existing – and well-regarded –…

Persolaise 22nd February 2013 16 Comments
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Twenty Blotters For… Dora Arnaud

Pick a blotter… read the question… give a short, snappy answer! I have a feeling we’re going to hear Dora Arnaud‘s name more and more in the months to come.…

Persolaise 21st February 2013 0 Comments
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Persolaise Review: Cuir Velours from Naomi Goodsir (Julien Rasquinet; 2012)

It’s so wonderful to be able to approach a perfume with almost no prior knowledge of its construction, especially when it turns out to be as impressive as Cuir Velours.…

Persolaise 19th February 2013 15 Comments
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Review Of Le Snob: Perfume On The Unseen Censer

My thanks to Judith of The Unseen Censer for a great review of my book. Here’s a brief extract: It’s beautifully made and clearly, helpfully written, and very rewarding whether…

Persolaise 18th February 2013 0 Comments
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Persolaise Review: Beloved Man from Amouage (Alexandra Carlin; 2013)

It’s not often I’m relieved to discover that a perfume is less than spectacular. I’ve got so many ‘must buy’ Amouages on my list, that the prospect of yet another…

Persolaise 15th February 2013 6 Comments
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Persolaise Review: La Fille De Berlin from Serge Lutens (Christopher Sheldrake; 2013)

The latest from Lutens and Sheldrake is a delightful exercise in wrong-footing the wearer. At first, a potential buyer is likely to notice its colour: dense, purple and almost opaque,…

Persolaise 13th February 2013 10 Comments
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Look Good Feel Better & Selfridges Present Festival Of Fragrance

The UK branch of Look Good Feel Better has teamed up with Selfridges to put together a week-long Festival Of Fragrance at the beginning of March. I’m deeply honoured to…

Persolaise 11th February 2013 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

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  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Top 10 Perfumes For Spring 2026 - The Scents Of Friendship
  • L'Entropiste perfume showcase review - Bertrand Duchaufour; 2025

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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