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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Dora Arnaud Interview On Basenotes

In a recent interview, Dora Arnaud – creator of L’Artisan Parfumeur‘s Caligna (soon to be reviewed here) – revealed that the scent contains a relatively new raw material: a tincture…

Persolaise 8th April 2013 0 Comments
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Persolaise Review: Pink Friday from Nicki Minaj (perfumer unknown; 2012)

An evening at Maison Persolaise. Two of our nieces (let’s call them Miranda, 16, and Tilly, 12) have come over for a meal with their favourite aunty and uncle. We’re…

Persolaise 5th April 2013 13 Comments
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Dora Arnaud On Working With Amouage’s Christopher Chong

When I met Dora Arnaud at the London launch of L’Artisan Parfumeur‘s Caligna, I took the opportunity to ask about two other creations which brought her to the attention of…

Persolaise 3rd April 2013 2 Comments
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Persolaise Review: Un Jardin Sur Le Nil from Hermès (Jean-Claude Ellena; 2005)

There seems little point in reviewing Un Jardin Sur Le Nil. After all, it was granted a status bestowed upon few perfumes when it was placed centre stage in Chandler…

Persolaise 2nd April 2013 0 Comments
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Warmest Wishes For Easter 2013

A very happy Easter to all of you who celebrate the occasion. Enjoy the feasting… and the chance to wear a suitably paschal perfume. I’m trying to decide between Andy…

Persolaise 31st March 2013 0 Comments
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FiFi UK 2013 Best Perfume Commercial Nominees

As we’re approaching the Easter weekend – a time when I hope we’ll all be able to slow down and rest – I thought I’d indulge in a post that’s…

Persolaise 28th March 2013 5 Comments
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Persolaise Review: Entre Naranjos from Ramon Monegal (Ramon Monegal; 2012)

I seem to be somewhat out of step with my colleagues in the critical community, as I’ve found myself unmoved by most of Ramon Monegal’s eponymous scents. However, I’d like…

Persolaise 26th March 2013 2 Comments
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First Shortlists For 2013 FiFi UK Awards

The first few shortlists for this year’s FiFi UK Awards have been announced and, as ever, they make for interesting reading. I’m always fascinated to discover which scents the industry…

Persolaise 25th March 2013 6 Comments
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Persolaise Review: Oxygen, Carbon & Hydrogen from nu_be (Antoine Lie, Françoise Caron; 2012)

Pick a concept for a new perfume brand. What hasn’t been done yet? Scents inspired by famous authors? That idea’s taken. Fragrances linked to blood groups? That one’s gone too.…

Persolaise 22nd March 2013 14 Comments
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Tauer Perfumes Noontide Petals Winner

Heartfelt thanks to everybody who entered last week’s 3rd Blog Anniversary draw for a sample of Noontide Petals, amongst other goodies. According to the Powers That Be at Random.org, the…

Persolaise 22nd March 2013 0 Comments
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Le Snob: Perfume On Volatile Fiction

Pia Long, editor and author of the new Volatile Fiction blog, recently posted a wonderful review of my book, in which she described it as “the equivalent of taking a…

Persolaise 21st March 2013 0 Comments
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Persolaise Review: Hellstone + The Bug from Gorilla Perfume (Simon & Mark Constantine; 2012)

Hellstone neatly sums up both what’s right and wrong with Gorilla‘s Volume 2 scents. On the one hand, it features an excellent accord: vetivert, cumin and opoponax brought together by…

Persolaise 20th March 2013 0 Comments
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A New Face For L’Artisan Parfumeur

Image: L’Artisan Parfumeur Those of you who pay attention to such matters may have noticed that the publicity campaign for L’Artisan Parfumeur‘s upcoming Caligna (see above) marks a shift in…

Persolaise 19th March 2013 16 Comments
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Oh, To Be In Milan – Esxence 2013

One day, I’m sure I’ll make the journey across to Milan for the city’s annual Esxence perfume exhibition. But right now, all I can do is pore over this list…

Persolaise 18th March 2013 0 Comments
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Win A Sample Of Andy Tauer’s Noontide Petals + Perfumes To Enhance Your Mood

You wouldn’t know it from the thin veil of ice that’s covering Maison Persolaise as I type these words, but spring is just around the corner… which means it’s time…

Persolaise 15th March 2013 149 Comments
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Persolaise Review: Dries Van Noten from Editions De Parfums Frederic Malle (Bruno Jovanovic; 2013)

After the phenomenal, double-whammy success of Géranium Pour Monsieur and Portrait Of A Lady, Frederic Malle had to consider his next move carefully. The latter scent in particular – a…

Persolaise 13th March 2013 4 Comments
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Persolaise.com Is Three Years Old

One cause for celebration leads to another: today is my blog’s third anniversary! I’ll mark the occasion properly on Friday (there’ll be a special post as well as a give-away;…

Persolaise 11th March 2013 16 Comments
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Persolaise Wins Second Jasmine Award

Richard E Grant dropped the F-bomb. Air kisses were executed with a level of skill normally reserved for Olympic sports. And I finally got to meet Bois De Jasmin‘s charming…

Persolaise 7th March 2013 26 Comments
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Piccadilly Smells Of Jasmine…

First thing tomorrow morning, I’ll be off to BAFTA HQ to attend this year’s Jasmine Awards ceremony. Good luck to all the finalists and may the best articles win! Speaking…

Persolaise 6th March 2013 8 Comments
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Persolaise Review: Euphoria + Devil’s Nightcap from Gorilla Perfume (Simon & Mark Constantine; 2012)

If you had to make a list of perfumery ingredients which convey intense excitement, what would be on it? Sparkling citrus oils? Fizzy aldehydes? Sensuous vanilla? How about clary sage?…

Persolaise 5th March 2013 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
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Parfumo

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.