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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Persolaise 18th August 2026 No Comments

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Persolaise 8th August 2026 2 Comments

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

Persolaise 1st August 2026 No Comments

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Persolaise 15th July 2026 No Comments

Perfume review Video

Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

Persolaise 11th July 2026 No Comments

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Twenty Blotters For… Rodrigo Flores-Roux

Pick a blotter… read the question… give a short, snappy answer! I mean this as a compliment: Rodrigo Flores-Roux loves to talk. The Givaudan perfumer is a bundle of anecdotes,…

Persolaise 22nd May 2013 2 Comments
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Persolaise Review: Gris Montaigne from Christian Dior (François Demachy; 2013)

In the press release for the latest addition to the Collection Privée, Dior‘s in-house perfumer, François Demachy, is quoted as saying that the “chypre is the grey of the perfume…

Persolaise 21st May 2013 2 Comments
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Buttons, Dots And A Whole Load Of Gatsby Dresses – London’s FiFi Awards Ceremony

My FiFi evening began with a wardrobe malfunction. Just as Madame Persolaise and I were about to step onto the red carpet at the entrance to London’s Brewery, I felt…

Persolaise 20th May 2013 8 Comments
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The (Not Entirely) Unbearable Lightness Of Lightness – Perfumes For Summer 2013

There was once a pot which called a kettle black. I try to remind myself of this each time I feel the urge to become snooty about so-called ‘summer scents’.…

Persolaise 17th May 2013 0 Comments
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Off To FiFi 2013

Later today, I’ll be attending the FiFi UK awards ceremony at The Brewery in London. I’ll be particularly interested to find out who picks up the prizes for Best Independent…

Persolaise 16th May 2013 0 Comments
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Persolaise Review: Autoportrait from Olfactive Studio (Nathalie Lorson; 2011)

Most of the scents in the photography-inspired Olfactive Studio range possess an ingenuous, translucent signature which failed to seize my interest, but Nathalie Lorson‘s Autoportrait is an exception. Even though…

Persolaise 14th May 2013 2 Comments
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Design With Scents Course At Kingston University

Perfume-related courses are few and far between, so it’s often worth raising the profile of any which do materialise. The latest one to be brought to my attention is entitled…

Persolaise 13th May 2013 2 Comments
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Persolaise Review: No 5 Culture Chanel exhibition at Palais De Tokyo, Paris

shadow of Main Gauche, bronze sculpture by Diego Giacometti, circa 1964 Whilst flitting backwards and forwards between the artefacts displayed at Paris’ No 5 exhibition, I ask myself which perfumes…

Persolaise 10th May 2013 4 Comments
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FiFi 2013 Perfume Extraordinaire Shortlist

As the date for the FiFi awards ceremony draws closer, the people at Fragrance Foundation UK are busily releasing the final category shortlists. One of the latest to emerge is…

Persolaise 9th May 2013 4 Comments
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FiFi UK 2013 People’s Choice Awards – Liz Earle Shortlisted Again

Wow, yet another victory for Liz Earle! Fragrance Foundation UK have released the shortlists for the People’s Choice FiFi Awards (as voted for by visitors to Boots.com) and last year’s…

Persolaise 7th May 2013 0 Comments
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Persolaise Review: Oud Mood from Maison Francis Kurkdjian (Francis Kurkdjian; 2013)

I guess it’s not surprising that Francis Kurkdjian decided (or was persuaded?) to release more agar wood perfumes. His Oud was easily one of the best scents of 2012 and…

Persolaise 3rd May 2013 2 Comments
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Perfume Bottles On Cosmopolitan UK

Since my video interview appeared on Cosmopolitan UK’s website last week, I’ve received several emails asking me to identify the bottles on the table. From left to right, they are:…

Persolaise 2nd May 2013 4 Comments
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FiFi UK 2013 Best Independent Perfume Award Shortlist

Image: Fragrance Foundation UK The people at Fragrance Foundation UK have just released the shortlist for this year’s Best Independent Perfume FiFi Award, a category for which I had the…

Persolaise 30th April 2013 0 Comments
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Catching A Passing Bouquet – Nice’s Bataille De Fleurs Parade

A few months ago, I was fortunate enough to experience the explosion of colours, sounds and smells that is Nice’s annual Bataille De Fleurs parade. To read my Basenotes piece…

Persolaise 29th April 2013 0 Comments
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Persolaise Review: Opus VII from Amouage (Pierre Negrin & Alberto Morillas; 2013)

When my sample of Opus VII was delivered, Madame Persolaise’s parents were chez nous for tea and cakes. Such cross-generational, bi-gender opportunities are not to be missed: I immediately extricated…

Persolaise 26th April 2013 6 Comments
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If You’re In London Shopping For Perfume…

A quickie. As it’s been almost two years since I published the original version of my Jasmine Award-winning London Perfume Shopping Guide, I thought I’d mention it again today. New…

Persolaise 25th April 2013 2 Comments
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Persolaise Pops Up On Cosmopolitan UK

Some of you may be aware that Cosmo UK have been holding a Beauty Fest on their site for the last month or so. After having turned the spotlight on…

Persolaise 23rd April 2013 0 Comments
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FiFi UK 2013 Readers’ Choice Award For Women

Any list labelled ‘Readers’ Choice’ is always worth a peruse, in the same way that the cinema box office Top 10 is usually instructive on some level. Readers of Elle…

Persolaise 22nd April 2013 0 Comments
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Persolaise Review: Noontide Petals from Tauer Perfumes (Andy Tauer; 2013)

Andy Tauer has been cleaning up his act. When he entered the world of scent creation, he set himself up as the purveyor of all things nocturnal, mysterious and more…

Persolaise 19th April 2013 6 Comments
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Twenty Blotters For… Aurelien Guichard

Pick a blotter… read the question… give a short, snappy answer! It was probably inevitable that Aurelien Guichard would become a perfumer. His family has had close ties with Grasse…

Persolaise 17th April 2013 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • The Joy Of Taking Your Time – Thoughts On Slow Perfumery
  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews
  • Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance
  • A Scented Odyssey – Top 10 Perfumes For Greek Gods
  • Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

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  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Best Perfumes Of The Decade 2010-2019 part 1
  • The Best Perfumes Of 2026, So Far
  • The Lynx Effect - Episode 3 Of The BBC's Perfume Documentary

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.