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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Frederic Malle Northern Love review (Bruno Jovanovic; 2026)

Persolaise 1st November 2026 No Comments

List Video

Scents For A Halloween Party Playlist – Top 10 Perfumes For 2026

Persolaise 31st October 2026 No Comments

Perfume review Video

Christian Dior Dioriginals showcase review (2026)

Persolaise 27th October 2026 No Comments

Perfume review

Estee Lauder Glimmer review (Dominique Ropion, Anne Flipo & Jean-Marc Chaillan; 2026)

Persolaise 23rd October 2026 No Comments

Interview Video

Live Interviews With Ulrich Lang And Natalia Outeda Of Frassai

Persolaise 21st October 2026 No Comments

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Smoky Mozart

Today the Persolaise household will be busy packing for the imminent trip to India, but last night I managed to find some time for one final, formulation session. I closed…

Persolaise 25th July 2010 2 Comments
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No Formula Changes Permitted

I recently decided to celebrate my return to the real world by popping out for some pre-holiday shopping, an activity which is always accompanied by a certain amount of perfume…

Persolaise 20th July 2010 10 Comments
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Review: A*Men Sunessence Edition Orage D'Ete by Thierry Mugler (2010)

As far as I’m aware, Mugler’s key scents (Angel, Alien and A*Men) are still serious commercial contenders. So I don’t quite understand why the firm insists on diluting their impact…

Persolaise 19th July 2010 0 Comments
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Like This Sample Giveaway Result

Many thanks to everyone who entered the draw for the sample of Like This. Today’s winner is… Christof. Don’t worry if you didn’t get lucky this time: I expect it…

Persolaise 18th July 2010 1 Comments
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Tauer Perfumes Lily Of The Valley Project + Sample Giveaway Reminder

Some of you may be interested to learn that Andy Tauer is currently seeking submissions for a charity ebook project entitled ‘A Moment With Lily Of The Valley’. A wide…

Persolaise 16th July 2010 0 Comments
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Sample Giveaway + Les Senteurs + Review: Like This by Etat Libre D'Orange (2010)

How do you bite your thumb at the stream of cynical sub-scents that emerge every summer? Here’s a pretty good, two-word answer: Like This. Need more detail? Well, you start…

Persolaise 13th July 2010 8 Comments
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More Teasing…

Just to keep your appetites sharp whilst I’m working through the ‘day job pile’, here’s a teaser for another sample giveaway which is scheduled to pop up on Tuesday. This…

Persolaise 11th July 2010 2 Comments
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Preview: Bleu De Chanel by Chanel (2010)

Here’s a fact: Chanel will soon release a new men’s scent called Bleu. And here’s another fact: most bloggers haven’t had one solitary sniff of it. Put these two facts…

Persolaise 9th July 2010 6 Comments
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Review: Gucci By Gucci Sport Pour Homme by Gucci (2010)

Ah, the dangers of prejudice. When I saw that a sample of this new flanker had made its way into one of my shopping bags, I immediately condemned it to…

Persolaise 6th July 2010 4 Comments
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Wonderwood Sample Giveaway Result + Momentary Hibernation Lull

Thanks to everyone who took part in the Wonderwood draw. You’ll see from the image above that the winner is the second person who a left comment: Ines. Hopefully, I’ll…

Persolaise 3rd July 2010 3 Comments
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Scent Gathering With Andy Tauer

I recently had the good fortune to attend one of Ronny Geller‘s Scent Gatherings and spend several hours in the company of Andy Tauer, creator of, amongst others, L’Air Du…

Persolaise 2nd July 2010 0 Comments
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Roja Dove’s Haute Parfumerie

One of the perks of publishing on the Internet is that you can change posts with which you’re not entirely happy. This one is a case in point: over the…

Persolaise 1st July 2010 0 Comments
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Sample Giveaway + Review: Wonderwood by Comme Des Garçons (2010)

What kind of scent is conjured up in your mind by the words “wood gone mad”? Not, I reckon, a scent like Wonderwood, although that’s precisely the term CdG are…

Persolaise 29th June 2010 8 Comments
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Amouage – New London Boutique

On a peaceful street in Knightsbridge, hidden behind an unsightly pyramid of scaffolding, is London’s first stand-alone boutique for Amouage, the highly-respected house founded in the early 80s by a…

Persolaise 28th June 2010 4 Comments
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Advance Warning…

A little teaser for you: come back on Tuesday to find out how you could win a sample of a brand new scent from a well-known name.

Persolaise 27th June 2010 2 Comments
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Smoke Interrupted

Squeezing in a few, manically rushed moments of formulating never seems to produce worthwhile results. Despite the inexorable encroachment of the day job, I’ve tried to spend a few moments…

Persolaise 25th June 2010 2 Comments
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Perfect Preservation

The next time you go shopping for food, ask yourself if you can smell any of the fresh fruit and vegetables as you approach them. And if you can, then…

Persolaise 23rd June 2010 2 Comments
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Review: Orange Star by Tauer Perfumes (2010)

Confession time: over the last two weeks, I’ve made several failed attempts to write this review. It’s one thing to put down your thoughts on a fragrance whose maker is…

Persolaise 21st June 2010 8 Comments
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Hard Pressed

I don’t quite know how, but in between the extra demands of the day job, the insurmountable ironing and the million-and-one other things that need doing every single weekend, I…

Persolaise 20th June 2010 3 Comments
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More Opium

Some of you may recall my brief lament for the loss of YSL’s majestic Opium. Well, in the name of courteous reciprocal linking, I’d like to draw your attention to…

Persolaise 17th June 2010 4 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Frederic Malle Northern Love review (Bruno Jovanovic; 2026)
  • Scents For A Halloween Party Playlist – Top 10 Perfumes For 2026
  • Christian Dior Dioriginals showcase review (2026)
  • Estee Lauder Glimmer review (Dominique Ropion, Anne Flipo & Jean-Marc Chaillan; 2026)
  • Live Interviews With Ulrich Lang And Natalia Outeda Of Frassai

Most Popular Posts

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  • Best Perfumes Of The Decade 2010-2019 part 1
  • Persolaise Love At First Scent Episode 20 Now On YouTube
  • Diptyque L'Eau Papier Review - Fabrice Pellegrin; 2023

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Frederic Malle Northern Love review (Bruno Jovanovic; 2026)

List Video

Scents For A Halloween Party Playlist – Top 10 Perfumes For 2026

Perfume review Video

Christian Dior Dioriginals showcase review (2026)

Perfume review

Estee Lauder Glimmer review (Dominique Ropion, Anne Flipo & Jean-Marc Chaillan; 2026)

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.