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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Review: Idylle eau de parfum by Guerlain (2009)

When Idylle hit the shelves late in 2009, the response from Guerlain acolytes was muted. The realm of the soft-focus floral was, they felt, best reserved for flash-in-the-pan celebrity fragrances,…

Persolaise 8th May 2010 8 Comments
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The Scent Of Blighty

This is too good not to post; it’s extracted from an article in the current edition of the Times Education Supplement: The tourism quango VisitEngland was pilloried for spending £8,500…

Persolaise 2nd May 2010 1 Comments
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No Scent Please, We're British

If I may be permitted to resort to generalisations for a moment: the British attitude to perfume never ceases to leave me dismayed and disappointed. The other day, during my…

Persolaise 29th April 2010 1 Comments
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And The First One I Sprayed Was…

Although this blog doesn’t have thousands of readers, I flatter myself that perhaps one or two people wander by every now and then to read my ramblings, so I thought…

Persolaise 25th April 2010 2 Comments
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On The Move…

I’ve got free wifi for a few minutes, so I just wanted to say that my wife and I are doing ok and using trains to head north-west towards Britain.…

Persolaise 20th April 2010 2 Comments
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Glass, Ash & Sand

I guess my refusal to buy some civet-infused oud must have angered the gods, because the volcano in Iceland has meant that my wife and I are now stranded in…

Persolaise 16th April 2010 4 Comments
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All Rosy In Istanbul

Istanbul’s Spice Bazaar doesn’t offer nearly as many olfactory temptations as the markets in Marrakesh and Tangiers, but I can’t deny I’ve spent a good deal of time sniffing the…

Persolaise 13th April 2010 2 Comments
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I Need My Hit

Further to my last post, I can’t help mentioning that, at the airport, en route to the Hagia Sophia and the Blue Mosque, I actually sampled some of what’s being…

Persolaise 9th April 2010 1 Comments
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Somewhere Between Europe And Asia

This blog will be quiet for a little while, because I’ll soon be rummaging through the wares on offer at Istanbul’s Grand Bazaar. Wifi permitting, I might upload a few…

Persolaise 6th April 2010 0 Comments
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Evasion Tactics

As a rule, I’m not a fan of big gatherings. Today was Easter Sunday. The entire clan came over to our place for lunch. Was I a happy bunny? I’ll…

Persolaise 4th April 2010 1 Comments
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Review: Malabah by Penhaligon's (2003)

This isn’t quite a scrubber, but it outstays its welcome very quickly and adds fuel to the argument made by several critics that Penhaligon’s scents aren’t nearly weighty and meaningful…

Persolaise 2nd April 2010 0 Comments
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Happy To Pay

Who would ever have thought I’d be looking forward to paying a custom’s charge! I arrived home today to find a slip left by Royal Mail which meant only one…

Persolaise 1st April 2010 0 Comments
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Review: Voyage d'Hermès by Hermès (2010)

The idea of a perfume taking you on a trip has been a cliché for quite some time, so when you encounter a new creation which dares to call itself…

Persolaise 31st March 2010 2 Comments
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Questionable Secretions

The other day I was carrying out a totally non-perfume related presentation at work. One of the points I wanted to make was that we need to appreciate that many…

Persolaise 29th March 2010 12 Comments
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Squeeze

Over the last couple of days, my Net-roving eye has been caught by some articles about the increasingly tight restrictions imposed on the perfume industry by regulatory bodies. Apparently, jasmine…

Persolaise 17th March 2010 0 Comments
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Mountain Voices

I’ve got considerable experience of teaching, so I should know better than most people that the first steps up the mountain tend to be the hardest. Still, when you’re the…

Persolaise 16th March 2010 3 Comments
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Weekend Knowledge

If too many cooks spoil the broth, then maybe one cook can spoil the broth with too much tinkering… especially if the broth needs several days – if not weeks…

Persolaise 14th March 2010 0 Comments
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Vert 14

I should have been doing other things last night, but I’m afraid I pushed them all aside and set up my mini-lab on my window sill. It’s typical of me…

Persolaise 12th March 2010 0 Comments
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Vert 12

No preambles… except to say welcome to the blog if you’ve only just got here. The plan is for this to be a space where I chronicle my attempts to…

Persolaise 11th March 2010 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

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  • Hermes Un Jardin Apres La Mousson Review - Jean-Claude Ellena; 2008
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.