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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

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Connecting With Ancestors

We’ve been seeking comfort lately. At Maison Persolaise, that means candles. I’ve often wondered why such a simple object should be as soothing as it is. How does a single…

Persolaise 14th October 2015 4 Comments
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Persolaise Review: Madagascan Jasmine from Grandiflora (Michel Roudnitska; 2015)

He may not be prolific, but Michel Roudnitska must surely be one of the most fearless perfumers working today. With an apparent disdain for the path of least resistance, he…

Persolaise 9th October 2015 0 Comments
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Christopher Chong Lecture In Cambridge

image: Kevin Jaako Here’s something that doesn’t happen every day: Amouage‘s Creative Director, Christopher Chong, will be delivering a lecture on perfume in Cambridge on Wednesday 28th October. The event…

Persolaise 8th October 2015 0 Comments
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Shade Of Green

Not an accurate representation of Jardin Persolaise From shed to lawnmower to compost bin to hanging baskets and back to shed again. Gardening has been the theme creeping through many…

Persolaise 7th October 2015 0 Comments
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Persolaise At You Magazine Big Beauty Weekend

I’m extremely excited to announce that on Saturday 10th October, I’ll be taking part in You Magazine’s Big Beauty Weekend in London: Jo Fairley will be chatting to me about…

Persolaise 5th October 2015 2 Comments
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Lutens Keep Playing

…continued from yesterday’s post (click here to be taken to it) The latest entries from some of the more bling-tastic brands haven’t registered on my fragrance radar. I have sniffed…

Persolaise 2nd October 2015 6 Comments
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Getting A Masterpiece

Bulgari’s Le Gemme Orientali Perfume prices continue to leap with a vigour that’s normally the preserve of Olympic athletes. Last year, Serge Lutens made a brave jump with the first…

Persolaise 1st October 2015 4 Comments
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Making Wasabi – An Interview With Céline Verleure Of Olfactive Studio

Regular readers will be aware that Olfactive Studio‘s Panorama is without question one of my favourite perfume releases of the year so far. With its juxtaposition of a laser-charged, green…

Persolaise 28th September 2015 0 Comments
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Persolaise Review: Florabellio from Diptyque (Fabrice Pellegrin; 2015)

How thrilling it is when an idea manages to survive the journey from thought to creation. At the London launch of Florabellio, perfumer Fabrice Pellegrin explained that the vision he’d…

Persolaise 25th September 2015 2 Comments
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Try To Negotiate

There’s lots and lots to do whilst life and I try to negotiate the most pain-free way of slipping back into regular routines. For one thing, I seem to have…

Persolaise 23rd September 2015 0 Comments
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A Perfume Explosion At London’s Burlington Arcade

It’s all happening at Burlington Arcade! Penhaligon’s have had a branch there for years, of course, but Chanel unveiled a store beneath the elegant, arched ceiling not too long ago,…

Persolaise 22nd September 2015 0 Comments
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Persolaise Review: Sunshine Man from Amouage (Pierre Negrin & Fabrice Pellegrin; 2015)

Ah, dear old lavender. When it’s misused – as it so often is – it’s a whopping clanger of a cliche, plunging a composition into the depths of the generic,…

Persolaise 18th September 2015 4 Comments
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The Rising Notes

Perfume and death. Connections between the two have been made for centuries. Roses are snuffed out so their essence may be captured. White flowers reveal their most seductive odours just…

Persolaise 15th September 2015 16 Comments
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Persolaise Review: Nanban from Arquiste (Rodrigo Flores-Roux; 2015)

After a side-step that saw him produce two scents in collaboration with J Crew, Arquiste‘s Carlos Huber returns to his signature range and quells fears that his sensibilities may have…

Persolaise 10th September 2015 2 Comments
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The Sweet Crust

Health & Safety be damned. The other day, I went to our local hospital to visit the ailing relative I mentioned in a recent post, bearing food for various family…

Persolaise 9th September 2015 2 Comments
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The 500 Greatest Modern Perfumes On Basenotes

Oh my goodness! Geek fest! Look at what Basenotes are doing. To celebrate their 15th anniversary, they’ve compiled a list of the “greatest perfumes” – as per various criteria described…

Persolaise 9th September 2015 0 Comments
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Simmering The Fruit

It really is a stultifying cliche, but the power of smells to evoke memories is tremendous. And always surprising. And often difficult to comprehend fully. I mentioned plums and jam…

Persolaise 8th September 2015 2 Comments
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A Therapeutic Business

Although the blue skies outside my window would suggest otherwise, the chill in the night air and my calendar tell me that summer is definitely over. Soon, I hope to…

Persolaise 7th September 2015 4 Comments
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Persolaise Review: J’Adore Touche De Parfum from Christian Dior (François Demachy; 2015)

The J’Adore family welcomes a glamorous new cousin, dubbed Touche De Parfum. With her oil-based constitution, she may well have been brought into the fold to woo the Middle Eastern…

Persolaise 4th September 2015 0 Comments
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Persolaise Review: Sauvage from Christian Dior (François Demachy; 2015)

Sigh sigh sigh. There are several springboards from which I could leap into my review of Dior‘s new Sauvage (composed by in-house perfumer, François Demachy), but despite my best efforts…

Persolaise 4th September 2015 6 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

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  • The Top 25 Perfumes Of The 21st Century... So Far
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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