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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

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Left Pleasantly Unmoved

For the last few days I’ve been thinking about the d-word. Derivative. It’s an issue to consider in the analysis of any creative pursuit. But I’d say it’s particularly pressing…

Persolaise 14th December 2015 3 Comments
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Persolaise Review: Black Orchid eau de toilette from Tom Ford (2015)

I’ve always been suspicious of Black Orchid. Something about its strident assertiveness – its poking, prodding, finger-stabbing insistence – has made me feel that its facade conceals a quagmire of…

Persolaise 11th December 2015 0 Comments
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Perfume Mini-Reviews From Twitter – July to September 2015 [part 2]

Here’s part 2 of my latest round-up of Twitter mini reviews. Aqua Divina from Bulgari (Alberto Morillas; 2015)* Intriguing, weirdly nutty, earthy composition. Burnt, yet quiet. Grated, rather than powdery.…

Persolaise 8th December 2015 2 Comments
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The Complete Persolaise Christmas Gift Guide 2015

As my series of #PersolaiseXmas tweets is now over, I thought I’d put them all together using Storify so that you can peruse them at your leisure. Enjoy! Persolaise

Persolaise 7th December 2015 0 Comments
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Persolaise Review: Perfume – A Century Of Scents by Lizzie Ostrom (Hutchinson; 2015)

Perfume is more than a smell. That’s the premise of the wonderful new book by Lizzie Ostrom, the unashamed scent aficionado whose alter ego, Odette Toilette, has provided London with…

Persolaise 4th December 2015 0 Comments
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Could This Be The Best Perfume Gift EVER?

Here’s an idea. If someone says they’d like you to buy them a bottle of perfume for Christmas, then don’t. At least not straight away. Do something different. Tell them…

Persolaise 1st December 2015 7 Comments
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Death Of A Princess – Guerlain Discontinue Nahéma Parfum

In my stockpile of half-written articles and abandoned projects – otherwise known as my blog’s ‘drafts’ folder – one idea has been nagging at me for years, refusing to be…

Persolaise 30th November 2015 22 Comments
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The 2015 Persolaise Christmas Gift Guide

This year, I’m turning to social media for my annual thoughts on how best to indulge in the consumerist orgy that is Christmas. I’m posting individual recommendations on Twitter, marked…

Persolaise 30th November 2015 0 Comments
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A Clear View Of The Future – Bringing Perfume Back To Life In Grasse

Normally, the appearance of a stain on my jacket is a cause for mild panic. It leads to a frantic search for paper napkins. A hunt for water. Gravity-defying contortions…

Persolaise 27th November 2015 0 Comments
Interview

“A Little Italian Girl From Brooklyn” – An Exclusive Interview With Estée Lauder’s Karyn Khoury [part 2]

Karyn Khoury exclusive interview by award-winning perfume critic Persolaise

Persolaise 24th November 2015 2 Comments
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Perfume Mini-Reviews From Twitter – July to September 2015 [part 1]

It’s that time again: another round-up of my Twitter mini-reviews, covering the period July to September 2015. Ultra Male from Jean-Paul Gaultier (Francis Kurkdjian; 2015)* An interesting, edible lavender, with…

Persolaise 20th November 2015 2 Comments
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Live Stream Of Frederic Malle, Carlos Benaïm Lecture

On Thursday 19th November, Harvard’s Graduate School Of Design will present a live stream of a lecture by Frederic Malle and Carlos Benaïm. According to the official blurb, the lecture…

Persolaise 18th November 2015 0 Comments
Interview

“When I Fell In Love With The Company” – An Exclusive Interview With Estée Lauder’s Karyn Khoury [part 1]

Karyn Khoury interview exclusive, by award-winning perfume critic Persolaise, 2015

Persolaise 17th November 2015 0 Comments
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Persolaise Review: Ryder from Ex Idolo (2015)

Indie scent creations tend to be either reactionary monsters or paeans to the past (or both, come to think of it). Ryder, the latest from Matthew Zhuk‘s UK brand, Ex…

Persolaise 13th November 2015 0 Comments
Interview

Twenty Blotters For… Karyn Khoury

Exclusive interview with Karyn Khoury, creative director at Estee Lauder

Persolaise 11th November 2015 0 Comments
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Persolaise Review: Habit Rouge Dress Code from Guerlain (Thierry Wasser; 2015)

Thierry Wasser has had the thankless task of creating flankers for classics such as Shalimar, L’Heure Bleue and Habit Rouge (could any other perfumery endeavour be more worthy of the…

Persolaise 6th November 2015 0 Comments
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Century Of Scents Instagram Winner

Once again, heartfelt thanks to each and every person who entered my Century Of Scents draw over on Instagram. The winner is: Amusedarcher Congratulations! Please send your postal details to…

Persolaise 3rd November 2015 0 Comments
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Century Of Scents Twitter Winner AND Final Give-Away

illustrations: Cynthia Kittler Many thanks to everybody who entered my Twitter give-away for a signed copy of Lizzie Ostrom’s A Century Of Scents. Drum roll please… the winner is @KingaMkinga88…

Persolaise 2nd November 2015 0 Comments
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Century Of Scents Winner AND New Give-Away

Massive thanks to everyone who entered my recent draw for a signed copy of the new book by Lizzie Ostrom, Perfume: A Century Of Scents (published by Hutchinson). The oracle…

Persolaise 30th October 2015 0 Comments
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Give-Away: Win A Signed Copy Of Lizzie Ostrom’s Perfume – A Century Of Scents

The arrival of any perfume book is an exciting prospect, as there are so few around. But this year, the pre-Christmas season brings us a particularly enticing treat in the…

Persolaise 27th October 2015 36 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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