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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Persolaise Review: Ryder from Ex Idolo (2015)

Indie scent creations tend to be either reactionary monsters or paeans to the past (or both, come to think of it). Ryder, the latest from Matthew Zhuk‘s UK brand, Ex…

Persolaise 13th November 2015 0 Comments
Interview

Twenty Blotters For… Karyn Khoury

Exclusive interview with Karyn Khoury, creative director at Estee Lauder

Persolaise 11th November 2015 0 Comments
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Persolaise Review: Habit Rouge Dress Code from Guerlain (Thierry Wasser; 2015)

Thierry Wasser has had the thankless task of creating flankers for classics such as Shalimar, L’Heure Bleue and Habit Rouge (could any other perfumery endeavour be more worthy of the…

Persolaise 6th November 2015 0 Comments
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Century Of Scents Instagram Winner

Once again, heartfelt thanks to each and every person who entered my Century Of Scents draw over on Instagram. The winner is: Amusedarcher Congratulations! Please send your postal details to…

Persolaise 3rd November 2015 0 Comments
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Century Of Scents Twitter Winner AND Final Give-Away

illustrations: Cynthia Kittler Many thanks to everybody who entered my Twitter give-away for a signed copy of Lizzie Ostrom’s A Century Of Scents. Drum roll please… the winner is @KingaMkinga88…

Persolaise 2nd November 2015 0 Comments
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Century Of Scents Winner AND New Give-Away

Massive thanks to everyone who entered my recent draw for a signed copy of the new book by Lizzie Ostrom, Perfume: A Century Of Scents (published by Hutchinson). The oracle…

Persolaise 30th October 2015 0 Comments
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Give-Away: Win A Signed Copy Of Lizzie Ostrom’s Perfume – A Century Of Scents

The arrival of any perfume book is an exciting prospect, as there are so few around. But this year, the pre-Christmas season brings us a particularly enticing treat in the…

Persolaise 27th October 2015 36 Comments
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Persolaise Review: 1 Million Cologne from Paco Rabanne (Olivier Pescheux & Michel Girard; 2015)

I have written precisely nothing about the commercial phenomenon that is Paco Rabanne’s 1 Million, but the arrival of this new ‘Cologne’ version provides an opportunity to make amends. I…

Persolaise 26th October 2015 0 Comments
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Do You Want To Help Create A Perfume? – Jazmin Saraï On Indiegogo

Some of you may remember that last year, I interviewed Dana El Masri about her Montreal-based perfume brand, Jazmin Saraï. She has just launched an Indiegogo campaign to help her…

Persolaise 23rd October 2015 0 Comments
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Winners Of Perfume Society VIP Subscription

Many thanks to everyone who entered the draw for a VIP subscription to the Perfume Society. The winners are: Joanne Delaney Cecilia Olfa Labs Please send your address to persolaise…

Persolaise 23rd October 2015 0 Comments
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Win VIP Subscription To The Perfume Society + Interview With Co-Founder Jo Fairley

When the UK’s Perfume Society emerged last year, everyone in the ‘fragrance community’ – if there is such a thing – had an opinion about it. Some felt it was…

Persolaise 20th October 2015 11 Comments
List Perfume review

Super Scent – The Very Best Of Christian Dior

The best perfumes from Dior, selected by award-winning critic Persolaise (feat. Poison, Dior Homme, Diorissimo, Dune, Eau Noire, Dioressence)

Persolaise 19th October 2015 5 Comments
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The Return Of Super Scent

Some of you may remember that in July, the Candy Perfume Boy and I started a joint project called Super Scent. I’m pleased to announce that the next instalment of…

Persolaise 16th October 2015 0 Comments
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Connecting With Ancestors

We’ve been seeking comfort lately. At Maison Persolaise, that means candles. I’ve often wondered why such a simple object should be as soothing as it is. How does a single…

Persolaise 14th October 2015 4 Comments
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Persolaise Review: Madagascan Jasmine from Grandiflora (Michel Roudnitska; 2015)

He may not be prolific, but Michel Roudnitska must surely be one of the most fearless perfumers working today. With an apparent disdain for the path of least resistance, he…

Persolaise 9th October 2015 0 Comments
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Christopher Chong Lecture In Cambridge

image: Kevin Jaako Here’s something that doesn’t happen every day: Amouage‘s Creative Director, Christopher Chong, will be delivering a lecture on perfume in Cambridge on Wednesday 28th October. The event…

Persolaise 8th October 2015 0 Comments
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Shade Of Green

Not an accurate representation of Jardin Persolaise From shed to lawnmower to compost bin to hanging baskets and back to shed again. Gardening has been the theme creeping through many…

Persolaise 7th October 2015 0 Comments
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Persolaise At You Magazine Big Beauty Weekend

I’m extremely excited to announce that on Saturday 10th October, I’ll be taking part in You Magazine’s Big Beauty Weekend in London: Jo Fairley will be chatting to me about…

Persolaise 5th October 2015 2 Comments
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Lutens Keep Playing

…continued from yesterday’s post (click here to be taken to it) The latest entries from some of the more bling-tastic brands haven’t registered on my fragrance radar. I have sniffed…

Persolaise 2nd October 2015 6 Comments
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Getting A Masterpiece

Bulgari’s Le Gemme Orientali Perfume prices continue to leap with a vigour that’s normally the preserve of Olympic athletes. Last year, Serge Lutens made a brave jump with the first…

Persolaise 1st October 2015 4 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
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  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.