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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

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Live Twitter Coverage From Fragrance Foundation UK 2016 Awards

On the evening of Thursday 12th May, the UK branch of the Fragrance Foundation will hold its annual awards ceremony and I hope to bring you live tweets from the…

Persolaise 11th May 2016 0 Comments
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Fragrance Foundation UK Best Female & Male Perfume Commercial Award Nominees 2016

It’s that time of year again when the UK branch of the Fragrance Foundation hands out its awards. As ever, my interest in the world of film prompts me to…

Persolaise 9th May 2016 0 Comments
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Gender-Bending Perfumes In Grazia, Chosen By Persolaise

Well, here’s a bit of excitement! The latest issue of UK’s Grazia – out today – features an article by yours truly about gender-bending perfumes: ie ‘feminines’ which would work…

Persolaise 3rd May 2016 0 Comments
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Perfume Mini-Reviews From Twitter – January to March 2016 [part 1]

It’s that time again: a round-up of my mini-reviews from Twitter. Come back soon for part 2. Cedro Di Taormina from Acqua Di Parma (2016)* Typically elegant AdP cologne, this…

Persolaise 29th April 2016 2 Comments
List Perfume review

Super Scent – The Very Best Of Chanel

The best Chanel perfumes selected by award-winning critic Persolaise (feat. No. 5, No. 19, Cuir De Russie, Antaeus, Coromandel, scent)

Persolaise 25th April 2016 17 Comments
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Psst… It’s Super Scent Time Again

Just when you thought we’d given up on our popular series, I’m pleased to announce that the Candy Perfume Boy, Basenotes and I will reveal our latest Super Scent brand…

Persolaise 22nd April 2016 0 Comments
Perfume review Shopping

Hunting For A New Beast – Tom Ford Private Blend Styling

Tom Ford Private Blend Styling review by award-winning perfume critic Persolaise (Harrods, Salon De Parfums, 2016)

Persolaise 19th April 2016 10 Comments
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Persolaise Review: Eau De Rhubarbe Écarlate (Christine Nagel) & Eau De Néroli Doré (Jean-Claude Ellena) from Hermès (2016)

Today’s review takes the form of a conversation between the outgoing, in-house perfumer at Hermès, Jean-Claude Ellena, and his replacement, Christine Nagel. It is entirely fictional. Probably. — Christine Nagel…

Persolaise 15th April 2016 8 Comments
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Luca Turin Has A New Perfume Blog

I expect most of you are aware of this, but for the benefit of the few of you who aren’t: Luca Turin has a new blog. It’s called Perfumes I…

Persolaise 12th April 2016 2 Comments
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Persolaise Review: Maai from Bogue Profumo (2014; Antonio Gardoni)

There’s been a fair amount of talk lately about the extent to which current creations from the niche world are little more than reactions to the mainstream: pious homages to…

Persolaise 8th April 2016 8 Comments
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Best Wishes For Easter 2016

To all of you celebrating the imminent conclusion of Lent: a very happy Easter. Forget about guilt, enjoy the feasting and permit yourselves to indulge in excess! My warmest wishes,…

Persolaise 26th March 2016 0 Comments
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Persolaise Review: Bottega Veneta Pour Homme Essence Aromatique (Amandine Marie; 2016)

Where’s the line between old-school masculines which are too… well… old-school and those which don’t feel out of place in a contemporary setting? Is it somewhere near notions of transparency:…

Persolaise 23rd March 2016 2 Comments
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Persolaise Wins 4th Jasmine Award + Final Reminder About Aerin Event

Yesterday, I had the tremendous and unexpected honour of winning a Jasmine Award – my fourth! – for an article I wrote for the Perfume Society‘s Scented Letter about my…

Persolaise 17th March 2016 8 Comments
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“Treading In Funny Territory” – Rodrigo Flores-Roux At The Launch Of John Varvatos Dark Rebel

I haven’t had many opportunities to meet Givaudan‘s Rodrigo Flores-Roux (Neroli Portofino, Anima Dulcis, Oeillet Bengale, amongst several others), but each time our paths have crossed, I’ve bemoaned the fact…

Persolaise 15th March 2016 2 Comments
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Persolaise Review: Opus X from Amouage (Pierre Negrin & Annick Menardo; 2016)

If the number of comments a perfume receives is a direct measure of the distinctiveness of its personality, then Amouage‘s Opus X (composed by Pierre Negrin and none other than…

Persolaise 11th March 2016 0 Comments
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Persolaise Turns 6

If there’s anything the passage of the last 12 months has taught me, it’s that… well… nothing moves as relentlessly as time. However, today, I’d like to take just a…

Persolaise 11th March 2016 6 Comments
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Persolaise & Aerin At Selfridges On 21st March

It’s the eve of the 6th anniversary of my blog, which makes me doubly excited to announce that I’ll be talking about my passion for perfume, my scented writing and,…

Persolaise 10th March 2016 0 Comments
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The Best Perfumes Of 2015 In ParfumPlus

The latest edition of the Middle East’s ParfumPlus magazine features my run-down of the best perfumes of last year. If you’d like to read it, please click here. For an…

Persolaise 8th March 2016 0 Comments
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Persolaise Review: Neroli Portofino Forte & Neroli Portofino Acqua from Tom Ford (2016)

Until now, I’ve been ambivalent towards Tom Ford‘s Neroli Portofino (2011). On the one hand, I’ve always felt suspicious about and appalled by its price (£145 for 50 ml as…

Persolaise 26th February 2016 10 Comments
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Persolaise On BBC Radio Chatting About Love Potions

A few weeks ago, I appeared on BBC Hereford & Worcester’s Malcolm Boyden show to share my thoughts on some research that had just been published about that dear old…

Persolaise 24th February 2016 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

Most Popular Posts

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.