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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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“Treading In Funny Territory” – Rodrigo Flores-Roux At The Launch Of John Varvatos Dark Rebel

I haven’t had many opportunities to meet Givaudan‘s Rodrigo Flores-Roux (Neroli Portofino, Anima Dulcis, Oeillet Bengale, amongst several others), but each time our paths have crossed, I’ve bemoaned the fact…

Persolaise 15th March 2016 2 Comments
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Persolaise Review: Opus X from Amouage (Pierre Negrin & Annick Menardo; 2016)

If the number of comments a perfume receives is a direct measure of the distinctiveness of its personality, then Amouage‘s Opus X (composed by Pierre Negrin and none other than…

Persolaise 11th March 2016 0 Comments
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Persolaise Turns 6

If there’s anything the passage of the last 12 months has taught me, it’s that… well… nothing moves as relentlessly as time. However, today, I’d like to take just a…

Persolaise 11th March 2016 6 Comments
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Persolaise & Aerin At Selfridges On 21st March

It’s the eve of the 6th anniversary of my blog, which makes me doubly excited to announce that I’ll be talking about my passion for perfume, my scented writing and,…

Persolaise 10th March 2016 0 Comments
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The Best Perfumes Of 2015 In ParfumPlus

The latest edition of the Middle East’s ParfumPlus magazine features my run-down of the best perfumes of last year. If you’d like to read it, please click here. For an…

Persolaise 8th March 2016 0 Comments
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Persolaise Review: Neroli Portofino Forte & Neroli Portofino Acqua from Tom Ford (2016)

Until now, I’ve been ambivalent towards Tom Ford‘s Neroli Portofino (2011). On the one hand, I’ve always felt suspicious about and appalled by its price (£145 for 50 ml as…

Persolaise 26th February 2016 10 Comments
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Persolaise On BBC Radio Chatting About Love Potions

A few weeks ago, I appeared on BBC Hereford & Worcester’s Malcolm Boyden show to share my thoughts on some research that had just been published about that dear old…

Persolaise 24th February 2016 2 Comments
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Persolaise Review: Peau De Bête from Liquides Imaginaires (Karine Bouin; 2015)

When Karine Bouin’s Peau De Bête pounced on us last year, it elicited a fair number of gasps, with several writers stating they were overwhelmed by its scandalous dosage of…

Persolaise 19th February 2016 6 Comments
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Perfume Mini-Reviews From Twitter – October to December 2015 [part 3]

Here’s the third and final part of the latest compilation of mini-reviews. Fresh Couture from Moschino (2015)* Yes, the bottle is original & chuckle-worthy. The scent is a cliched mandarin-floral…

Persolaise 17th February 2016 2 Comments
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Persolaise Review Showcase: Replica from Maison Martin Margiela (various perfumers; 2012-2015)

Ever since the Maison Martin Margiela brand made its perfume debut – and won considerable critical acclaim – with Daniela Andrier‘s Untitled, critics and commentators have appeared reluctant to write…

Persolaise 12th February 2016 6 Comments
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“You Have To Give, Give, Give” – Nathalie Lorson On Lalique, Le Labo & L’Oreal

Lalique‘s Encre Noire enjoys what you might call a god-like status in the perfume community. Not long after it emerged in 2006, its uncompromising, legible structure of vetivert and musks…

Persolaise 10th February 2016 7 Comments
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Persolaise Review: Monsieur. from Editions De Parfums Frederic Malle (Bruno Jovanovic; 2016)

My closest friend recently discovered Malle. After decades of not considering perfume to be an important factor in how he presents himself to the world, he got in touch and…

Persolaise 5th February 2016 20 Comments
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Malle, Oud & Sex – An Interview With Dominique Ropion

A few months ago, when he was in London for an IFF event, I managed to have an all-too-brief conversation with one of the undisputed masters of scent composition: Dominique…

Persolaise 2nd February 2016 12 Comments
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Perfume Mini-Reviews From Twitter – October to December 2015 [part 2]

Here’s part 2 of my latest compendium of Twitter mini-reviews. Please note that, this time around, we’ve got a part 3; it’ll be published soon. Shalimar Cologne from Guerlain (Thierry…

Persolaise 29th January 2016 2 Comments
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Perfume Mini-Reviews From Twitter – October to December 2015 [part 1]

Here’s another digest of my Twitter mini-reviews, spanning the period October to December 2015. Pallisandre D’Or from Aedes De Venustas (Alberto Morillas; 2015)* Red rather than gold take on rosewood,…

Persolaise 22nd January 2016 4 Comments
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Persolaise Shortlisted For 4 2015/16 UK Jasmine Awards

Please forgive a paragraph of immodest self-promotion. This year’s Jasmine Awards shortlists were announced on Friday and I was delighted and honoured to learn that four efforts penned by me…

Persolaise 20th January 2016 4 Comments
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Super Scent – The Very Best Of Etat Libre D’Orange

Etienne De Swardt THIS POST WAS SHORTLISTED IN THE ‘INDEPENDENT – SOUNDBITE’ CATEGORY OF THE 2016/17 UK JASMINE AWARDS It doesn’t seem possible that Etat Libre D’Orange is only 10…

Persolaise 18th January 2016 6 Comments
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Persolaise Review: Eau Parfumée Au Thé Bleu from Bulgari (Daniela Andrier; 2015)

What’s commendable about Bulgari‘s tea scents isn’t so much that they offer a literal representation of the smell of the drink – which, to varying degrees, they all do –…

Persolaise 15th January 2016 8 Comments
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Super Scent Is Back

After turning our attention to Lauder and Dior, the Candy Perfume Boy, Basenotes and I have decided to give the Super Scent treatment to what might still legitimately be called…

Persolaise 15th January 2016 0 Comments
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“I Don’t Actually Wear Anything” – An Audience With Luca Turin At The Perfume Society [part 2]

Please click here for part 1 No event involving Luca Turin would have been complete without a sniff of some perfume. So once both speaker and audience were warmed up,…

Persolaise 13th January 2016 47 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.