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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

Perfume review Shopping

Hunting For A New Beast – Tom Ford Private Blend Styling

Tom Ford Private Blend Styling review by award-winning perfume critic Persolaise (Harrods, Salon De Parfums, 2016)

Persolaise 19th April 2016 10 Comments
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Persolaise Review: Eau De Rhubarbe Écarlate (Christine Nagel) & Eau De Néroli Doré (Jean-Claude Ellena) from Hermès (2016)

Today’s review takes the form of a conversation between the outgoing, in-house perfumer at Hermès, Jean-Claude Ellena, and his replacement, Christine Nagel. It is entirely fictional. Probably. — Christine Nagel…

Persolaise 15th April 2016 8 Comments
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Luca Turin Has A New Perfume Blog

I expect most of you are aware of this, but for the benefit of the few of you who aren’t: Luca Turin has a new blog. It’s called Perfumes I…

Persolaise 12th April 2016 2 Comments
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Persolaise Review: Maai from Bogue Profumo (2014; Antonio Gardoni)

There’s been a fair amount of talk lately about the extent to which current creations from the niche world are little more than reactions to the mainstream: pious homages to…

Persolaise 8th April 2016 8 Comments
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Best Wishes For Easter 2016

To all of you celebrating the imminent conclusion of Lent: a very happy Easter. Forget about guilt, enjoy the feasting and permit yourselves to indulge in excess! My warmest wishes,…

Persolaise 26th March 2016 0 Comments
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Persolaise Review: Bottega Veneta Pour Homme Essence Aromatique (Amandine Marie; 2016)

Where’s the line between old-school masculines which are too… well… old-school and those which don’t feel out of place in a contemporary setting? Is it somewhere near notions of transparency:…

Persolaise 23rd March 2016 2 Comments
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Persolaise Wins 4th Jasmine Award + Final Reminder About Aerin Event

Yesterday, I had the tremendous and unexpected honour of winning a Jasmine Award – my fourth! – for an article I wrote for the Perfume Society‘s Scented Letter about my…

Persolaise 17th March 2016 8 Comments
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“Treading In Funny Territory” – Rodrigo Flores-Roux At The Launch Of John Varvatos Dark Rebel

I haven’t had many opportunities to meet Givaudan‘s Rodrigo Flores-Roux (Neroli Portofino, Anima Dulcis, Oeillet Bengale, amongst several others), but each time our paths have crossed, I’ve bemoaned the fact…

Persolaise 15th March 2016 2 Comments
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Persolaise Review: Opus X from Amouage (Pierre Negrin & Annick Menardo; 2016)

If the number of comments a perfume receives is a direct measure of the distinctiveness of its personality, then Amouage‘s Opus X (composed by Pierre Negrin and none other than…

Persolaise 11th March 2016 0 Comments
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Persolaise Turns 6

If there’s anything the passage of the last 12 months has taught me, it’s that… well… nothing moves as relentlessly as time. However, today, I’d like to take just a…

Persolaise 11th March 2016 6 Comments
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Persolaise & Aerin At Selfridges On 21st March

It’s the eve of the 6th anniversary of my blog, which makes me doubly excited to announce that I’ll be talking about my passion for perfume, my scented writing and,…

Persolaise 10th March 2016 0 Comments
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The Best Perfumes Of 2015 In ParfumPlus

The latest edition of the Middle East’s ParfumPlus magazine features my run-down of the best perfumes of last year. If you’d like to read it, please click here. For an…

Persolaise 8th March 2016 0 Comments
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Persolaise Review: Neroli Portofino Forte & Neroli Portofino Acqua from Tom Ford (2016)

Until now, I’ve been ambivalent towards Tom Ford‘s Neroli Portofino (2011). On the one hand, I’ve always felt suspicious about and appalled by its price (£145 for 50 ml as…

Persolaise 26th February 2016 10 Comments
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Persolaise On BBC Radio Chatting About Love Potions

A few weeks ago, I appeared on BBC Hereford & Worcester’s Malcolm Boyden show to share my thoughts on some research that had just been published about that dear old…

Persolaise 24th February 2016 2 Comments
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Persolaise Review: Peau De Bête from Liquides Imaginaires (Karine Bouin; 2015)

When Karine Bouin’s Peau De Bête pounced on us last year, it elicited a fair number of gasps, with several writers stating they were overwhelmed by its scandalous dosage of…

Persolaise 19th February 2016 6 Comments
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Perfume Mini-Reviews From Twitter – October to December 2015 [part 3]

Here’s the third and final part of the latest compilation of mini-reviews. Fresh Couture from Moschino (2015)* Yes, the bottle is original & chuckle-worthy. The scent is a cliched mandarin-floral…

Persolaise 17th February 2016 2 Comments
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Persolaise Review Showcase: Replica from Maison Martin Margiela (various perfumers; 2012-2015)

Ever since the Maison Martin Margiela brand made its perfume debut – and won considerable critical acclaim – with Daniela Andrier‘s Untitled, critics and commentators have appeared reluctant to write…

Persolaise 12th February 2016 6 Comments
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“You Have To Give, Give, Give” – Nathalie Lorson On Lalique, Le Labo & L’Oreal

Lalique‘s Encre Noire enjoys what you might call a god-like status in the perfume community. Not long after it emerged in 2006, its uncompromising, legible structure of vetivert and musks…

Persolaise 10th February 2016 7 Comments
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Persolaise Review: Monsieur. from Editions De Parfums Frederic Malle (Bruno Jovanovic; 2016)

My closest friend recently discovered Malle. After decades of not considering perfume to be an important factor in how he presents himself to the world, he got in touch and…

Persolaise 5th February 2016 20 Comments
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Malle, Oud & Sex – An Interview With Dominique Ropion

A few months ago, when he was in London for an IFF event, I managed to have an all-too-brief conversation with one of the undisputed masters of scent composition: Dominique…

Persolaise 2nd February 2016 12 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Most Popular Posts

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  • Best Perfumes Of The Decade 2010-2019 part 1
  • Diptyque Orpheon Review - Olivier Pescheux; 2021
  • Top 10 Perfumes For Spring 2026 - The Scents Of Friendship

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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