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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Persolaise Review: Myths Woman (Nathalie Lorson) & Myths Man (Karine Vinchon, Dorothée Piot & Daniel Visentin) from Amouage (2016)

The soundbites Myths Man If it were a colour, it would be: metallic grey If it were a piece of music, it would be: Holst’s Mars If it were a…

Persolaise 10th June 2016 9 Comments
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Gift Recommendations For Father’s Day 2016

It’s that time of year again when dads get their own share of the shopping spotlight. So if you’re looking for gift ideas, please take a moment to scroll through…

Persolaise 3rd June 2016 2 Comments
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Persolaise Review: Muguet Porcelaine from Hermès (Jean-Claude Ellena; 2016)

The soundbites If Muguet Porcelaine were a colour it would be: aqua green with a suggestion of pink If it were a piece of music, it would be: Alone In…

Persolaise 27th May 2016 9 Comments
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Where Will They Take You? – Perfumes For Summer 2016

Regular readers will be aware that, for me, the summer usually involves travel. However, for various reasons, this year is shaping up to be rather different… which perhaps explains why…

Persolaise 24th May 2016 6 Comments
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Perfume Mini-Reviews From Twitter: January to March 2016 [part 2]

The second and final part of my January-to-March mini-review round-up. Fahrenheit Cologne from Christian Dior (François Demachy; 2016)* Addition of sweet citrus is touch incongruous, but the more translucent violet-leaf…

Persolaise 20th May 2016 0 Comments
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“Seventeen Families” – An Exclusive Interview With Francis Kurkdjian [part 2]

Part 1 of this exclusive interview with Francis Kurkdjian was published yesterday on Now Smell This; please click here to read it. Persolaise: If you could place perfume anywhere in…

Persolaise 18th May 2016 30 Comments
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“An Easy Subject To Lie About” – An Exclusive Interview With Francis Kurkdjian [part 1]

Part 1 of my exclusive interview with perfumer Francis Kurkdjian has just been published on Now Smell This; please click on this link to read it. Part 2 will be…

Persolaise 17th May 2016 2 Comments
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Live Twitter Coverage From Fragrance Foundation UK 2016 Awards

On the evening of Thursday 12th May, the UK branch of the Fragrance Foundation will hold its annual awards ceremony and I hope to bring you live tweets from the…

Persolaise 11th May 2016 0 Comments
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Fragrance Foundation UK Best Female & Male Perfume Commercial Award Nominees 2016

It’s that time of year again when the UK branch of the Fragrance Foundation hands out its awards. As ever, my interest in the world of film prompts me to…

Persolaise 9th May 2016 0 Comments
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Gender-Bending Perfumes In Grazia, Chosen By Persolaise

Well, here’s a bit of excitement! The latest issue of UK’s Grazia – out today – features an article by yours truly about gender-bending perfumes: ie ‘feminines’ which would work…

Persolaise 3rd May 2016 0 Comments
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Perfume Mini-Reviews From Twitter – January to March 2016 [part 1]

It’s that time again: a round-up of my mini-reviews from Twitter. Come back soon for part 2. Cedro Di Taormina from Acqua Di Parma (2016)* Typically elegant AdP cologne, this…

Persolaise 29th April 2016 2 Comments
List Perfume review

Super Scent – The Very Best Of Chanel

The best Chanel perfumes selected by award-winning critic Persolaise (feat. No. 5, No. 19, Cuir De Russie, Antaeus, Coromandel, scent)

Persolaise 25th April 2016 17 Comments
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Psst… It’s Super Scent Time Again

Just when you thought we’d given up on our popular series, I’m pleased to announce that the Candy Perfume Boy, Basenotes and I will reveal our latest Super Scent brand…

Persolaise 22nd April 2016 0 Comments
Perfume review Shopping

Hunting For A New Beast – Tom Ford Private Blend Styling

Tom Ford Private Blend Styling review by award-winning perfume critic Persolaise (Harrods, Salon De Parfums, 2016)

Persolaise 19th April 2016 10 Comments
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Persolaise Review: Eau De Rhubarbe Écarlate (Christine Nagel) & Eau De Néroli Doré (Jean-Claude Ellena) from Hermès (2016)

Today’s review takes the form of a conversation between the outgoing, in-house perfumer at Hermès, Jean-Claude Ellena, and his replacement, Christine Nagel. It is entirely fictional. Probably. — Christine Nagel…

Persolaise 15th April 2016 8 Comments
Uncategorized

Luca Turin Has A New Perfume Blog

I expect most of you are aware of this, but for the benefit of the few of you who aren’t: Luca Turin has a new blog. It’s called Perfumes I…

Persolaise 12th April 2016 2 Comments
Uncategorized

Persolaise Review: Maai from Bogue Profumo (2014; Antonio Gardoni)

There’s been a fair amount of talk lately about the extent to which current creations from the niche world are little more than reactions to the mainstream: pious homages to…

Persolaise 8th April 2016 8 Comments
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Best Wishes For Easter 2016

To all of you celebrating the imminent conclusion of Lent: a very happy Easter. Forget about guilt, enjoy the feasting and permit yourselves to indulge in excess! My warmest wishes,…

Persolaise 26th March 2016 0 Comments
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Persolaise Review: Bottega Veneta Pour Homme Essence Aromatique (Amandine Marie; 2016)

Where’s the line between old-school masculines which are too… well… old-school and those which don’t feel out of place in a contemporary setting? Is it somewhere near notions of transparency:…

Persolaise 23rd March 2016 2 Comments
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Persolaise Wins 4th Jasmine Award + Final Reminder About Aerin Event

Yesterday, I had the tremendous and unexpected honour of winning a Jasmine Award – my fourth! – for an article I wrote for the Perfume Society‘s Scented Letter about my…

Persolaise 17th March 2016 8 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
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  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.