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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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  • Perfume reviews
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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

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Scents Of The 70s – Persolaise In The Sunday Times Style

image: Sunday Times Style An exciting weekend for me! Tomorrow (Sunday 6th November) sees the publication of my first piece for The Sunday Times‘ Style magazine, in which I examine…

Persolaise 5th November 2016 0 Comments
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Trends In Masculine Perfumery – Persolaise On Fashionbeans

The award-winning journalist, Lee Kynaston, has just written a piece for Fashionbeans in which he explores current trends in male perfumery. The article includes contributions from yours truly, as well…

Persolaise 4th November 2016 0 Comments
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Ace Of Bases – Persolaise Article In The Latest Scented Letter

I’m really pleased to announce that the latest edition of The Scented Letter – The Perfume Society’s multi-award winning magazine – features an article by yours truly on the subject…

Persolaise 3rd November 2016 0 Comments
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Persolaise Review: Dark Rebel Rider from John Varvatos (Rodrigo Flores-Roux; 2016)

The soundbites If Dark Rebel Rider were a wardrobe accessory, it would be a dark grey scarf. If it were a time of day, it would be that moment on…

Persolaise 28th October 2016 0 Comments
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Persolaise Review: Portrait Of A Lady hair & body oil and shower cream from Editions De Parfums Frederic Malle – No. 5 body oil from Chanel (2016)

During the last couple of years, Frederic Malle has added several excellent ancillary products to his perfume range (a consequence of brand owner Estée Lauder‘s considerable skills and experience in…

Persolaise 21st October 2016 2 Comments
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Perfume Mini-Reviews From Twitter: July to September 2016 [part 1]

Round-up time again. Here are some Twitter mini-reviews, covering the period July to September 2016: Classique Essence De Parfum from Jean-Paul Gaultier (Daphne Bugey; 2016)* The familiar mimosa/jasmine/orange blossom accord…

Persolaise 14th October 2016 0 Comments
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Persolaise Review: Galop D’Hermès from Hermès (Christine Nagel; 2016)

THIS POST WAS SHORTLISTED IN THE ‘INDEPENDENT – SOUNDBITE’ CATEGORY OF THE 2016/17 UK JASMINE AWARDS The soundbites If Galop D’Hermès were a painting, it would be Two Dancers In…

Persolaise 7th October 2016 3 Comments
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Persolaise’s Sexy Perfumes Revealed

Following the publication of my recent Grazia article on the latest crop of ‘sexy’ perfumes, I received several emails from non-UK-based readers who were disappointed that they couldn’t get their…

Persolaise 23rd September 2016 0 Comments
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Perfume Mini-Reviews From Twitter: April to June 2016 [part 2]

Here’s the second part of my latest round-up of mini-reviews: Eau Parfumée Au Thé Noir from Bulgari (Jacques Cavallier; 2015)** Excellent attempt to create oud cologne. The agar-rose-leather heart is…

Persolaise 16th September 2016 2 Comments
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Persolaise Review: Scent Of A Dream from Charlotte Tilbury (Francois Robert; 2016)

The soundbites If Scent Of A Dream were a song, it would be Le Freak by Chic. If it were a colour, it would be pale yellow. If it were…

Persolaise 9th September 2016 4 Comments
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What Was I Wearing? – Persolaise On We Wear Perfume

image: We Wear Perfume A few weeks ago, the lovely people behind We Wear Perfume asked if I’d mind getting in the ‘interviewee’ seat for a change. The results of…

Persolaise 6th September 2016 0 Comments
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Sexy Perfumes In Grazia Selected By Persolaise

Here’s a word you will hardly ever find me using to describe perfume: ‘sexy’. It reeks of cliches and has had pretty much all its power bludgeoned out of existence…

Persolaise 31st August 2016 0 Comments
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Perfume Mini-Reviews From Twitter: April to June 2016 [part 1]

Here we go, ladies and gents: another round-up of my mini-reviews from Twitter, spanning the months April to June. La Petite Robe Noire eau de parfum intense from Guerlain (Thierry…

Persolaise 26th August 2016 0 Comments
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Persolaise Review: No. 5 L’Eau from Chanel (Olivier Polge; 2016)

The soundbites If No. 5 L’Eau were an item of clothing, it would be a simple, short-sleeved linen blouse. If it were a colour, it would be ivory. If it…

Persolaise 19th August 2016 10 Comments
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Persolaise Review: Oud Sublime from Nicolaï (Patricia De Nicolaï; 2016)

The soundbites If Oud Sublime were a colour, it would be deep maroon. If it were a fabric, it would be expensive upholstery velvet. If it were a piece of…

Persolaise 12th August 2016 2 Comments
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Persolaise Review: Les Exceptions (Oriental Express, Cuir Impertinent, Woodissime, Chyprissime, Supra Floral, Fougère Furieuse & Over The Musk) from Thierry Mugler

It’s not often that you catch Thierry Mugler on the back foot. In fact, as far as its fragrance range is concerned, I don’t think there’s ever been a time…

Persolaise 5th August 2016 7 Comments
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Persolaise Review: Solar’1 from Jazmin Saraï (Dana El-Masri; 2015)

The soundbites If Solar’1 were a colour, it would be burnished gold. If it were a poem, it would be Ozymandias by P B Shelley. If it were a texture,…

Persolaise 29th July 2016 0 Comments
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Persolaise Review: Lonesome Rider from Tauer Perfumes (Andy Tauer; 2016)

The soundbites If Lonesome Rider were a texture, it would be: dry, raw linen. If it were a colour, it would be: sandy beige. If it were a place, it…

Persolaise 22nd July 2016 0 Comments
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Summer Break 2016

Although the world feels as though it has lost every single one of its fragile little marbles during the last few weeks, the passage of time hasn’t slowed one bit,…

Persolaise 19th July 2016 2 Comments
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Persolaise Review: Baptême Du Feu from Serge Lutens (Christopher Sheldrake; 2016)

The soundbites If Baptême Du Feu were a piece of music it would be Metamorphosis One by Philip Glass. If it were an image, it would be a bright sari…

Persolaise 15th July 2016 4 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.