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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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  • Perfume reviews
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  • Cinema Scent
  • Books/Shopping/Links
  • Published articles
  • Interviews
  • Le Snob: Perfume
  • Contact me
Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Persolaise Love At First Scent Episode 29 On YouTube – featuring L’Iris De Fath, BDK and New Colognes from Mugler

Persolaise presents live perfume reviews of L'Iris De Fath, BDK and Mugler (2019, scent, fragrance)

Persolaise 29th March 2019 0 Comments
Perfume review Video

Persolaise Love At First Scent Episode 28 On YouTube – featuring Holy Peony, Lucky, Purple Oud, Thé Cachemire & Eau Noire from Maison Christian Dior

Live perfume reviews of Dior's Holy Peony, Purple Oud, Thé Cachemire, Lucky and Eau Noire (scent, 2019)

Persolaise 22nd March 2019 0 Comments
Book review

Persolaise Review: Perfume – In Search Of Your Signature Scent by Neil Chapman (Hardie Grant; 2019)

Perfume by Neil Chapman reviewed by Persolaise

Persolaise 15th March 2019 2 Comments
News Published article

Persolaise In Business Traveller + 9th Anniversary Of Blog

Award-winning critic, Persolaise, on oud perfumes in Business Traveller (2019, scent)

Persolaise 11th March 2019 0 Comments
Uncategorized

Persolaise Mini-Reviews: October to December 2018 [part 2]

Perfume reviews of Chanel oils, Creed, Hermetica, Givenchy and others (scent, 2018)

Persolaise 8th March 2019 2 Comments
Perfume review

Persolaise Review: Mont De Narcisse (Anne Flipo; 2018) and Bana Banana (Celine Ellena; 2019) from L’Artisan Parfumeur

Perfume review of Mont De Narcisse and Bana Banana from L'Artisan Parfumeur (scent, 2019)

Persolaise 1st March 2019 2 Comments
Perfume review Video

Persolaise Love At First Scent Episode 27 Now On YouTube – featuring Un Jardin Sur La Lagune from Hermès, 1957 from Chanel and Perfume by Neil Chapman, The Black Narcissus

Live perfume reviews of Chanel 1957, Hermès Un Jardin Sur La Lagune, and others (scent, 2019)

Persolaise 22nd February 2019 0 Comments
Perfume review

Persolaise Mini-Reviews: October to December 2018 [part 1]

Perfume review of Tauer Annees 25, Ostens Cashmeran Velvet & Patchouli Heart, Frederic Malle Musc Ravageur, by award-winning critic Persolaise (scent, 2019)

Persolaise 15th February 2019 2 Comments
Cinema Scent Published article

Non-Perfume Post: Dariush Alavi In Sight & Sound Magazine

Dariush Alavi writes on Three Colours White (Krzysztof Kieslowki) in Sight & Sound film magazine (movie, cinema, Persolaise, 2019, Trois Couleurs Blanc)

Persolaise 6th February 2019 2 Comments
Perfume review Video

Persolaise Love At First Scent Episode 26 Now On YouTube – featuring Gentle Fluidity from Francis Kurkdjian and Alien Fusion from Mugler

Perfume review: Maison Francis Kurkdjian Gentle Fluidity, Mugler Alien Fusion, Serge Lutens Ambre Sultan, from award-winning critic Persolaise (scent, 2019)

Persolaise 1st February 2019 0 Comments
Perfume review

Persolaise Review: Rêve D’Or from L T Piver (circa 1889)

Perfume review: L T Piver Reve D'Or by award-winning critic, Persolaise (1889, 2019, scent, classic)

Persolaise 25th January 2019 0 Comments
Perfume review

Persolaise Review: Impression Cedarwood Heart from Ostens (Alexis Dadier; 2018)

Ostens Impression Cedarwood Heart review by award-winning perfume critic, Persolaise (2018, Alexis Dadier, scent, fragrance, LMR)

Persolaise 18th January 2019 8 Comments
Perfume review

Persolaise Review: Beau De Jour from Tom Ford (2018)

Tom Ford Beau De Jour perfume review by award-winning critic, Persolaise (2019, Private Blend, scent, fougere)

Persolaise 11th January 2019 2 Comments
List Perfume review

The Best Perfumes Of 2018 – Nostalgic Defiance

The best perfumes of 2018, chosen by award-winning critic, Persolaise

Persolaise 28th December 2018 0 Comments
Uncategorized

Christmas Wishes 2018 & Persolaise Love At First Scent Episode 24 Now On YouTube – featuring Opus XI from Amouage and Vero Kern Tribute

The 24th episode of Love At First Scent – originally broadcast on Facebook on 21st December – is now on YouTube. You can watch it below or by clicking here.…

Persolaise 23rd December 2018 0 Comments
Uncategorized

Persolaise Review: Niral from Neela Vermeire Creations (Bertrand Duchaufour; 2018)

In recent weeks, I’ve had cause to think about Apres L’Ondee and the famously heartbreaking manner in which it combines iris and violet. With that seamless magic peculiar to perfumery,…

Persolaise 19th December 2018 0 Comments
Uncategorized

Persolaise Mini-Reviews: August to September 2018 [part 2]

For more mini-reviews, please click here. Mr Burberry Indigo from Burberry (Francis Kurkdjian; 2018)* When you’ve spent 10 days crawling through a desert, even the muddiest water is refreshing. Enter:…

Persolaise 14th December 2018 4 Comments
Uncategorized

The Complete Persolaise Perfume Gift Guide – Christmas 2018

While putting together my 2018 list of Christmas perfume gift recommendations, I discovered that Storify is no longer with us, which is a bit of a shame, because several of…

Persolaise 7th December 2018 4 Comments
Uncategorized

Persolaise Love At First Scent Episode 23 Now On YouTube – 190 Years Of Guerlain – Anniversary Special

On Friday 30th November, I broadcast the 23rd episode of Love At First Scent: a special instalment celebrating the 190th anniversary of Guerlain. It’s now available on YouTube and you…

Persolaise 3rd December 2018 0 Comments
Uncategorized

Next Episode Of Love At First Scent: Guerlain Anniversary Special – 190 Years

The next episode of Love At First Scent will be broadcast on Facebook Live this Friday 30th November at 3 pm UK time (10 am New York; 7 pm Dubai).…

Persolaise 28th November 2018 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

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  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • The Top 10 Best Perfumes Of 2025
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Bois De Jasmin
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Parfumo

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.