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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Persolaise Review: Perfumes The Guide 2018 by Luca Turin & Tania Sanchez (Perfüümista ÖÜ; 2018)

When you pick up a new book by Luca Turin and Tania Sanchez and you discover that a review of a gardenia perfume begins with that familiar refrain of ‘Not…

Persolaise 23rd November 2018 4 Comments
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Persolaise Love At First Scent Episode 22 Now On YouTube – Featuring The Dawn from Frederic Malle and In The Wood For Love from Roos & Roos

The 22nd episode of Love At First Scent – streamed on Friday 2nd November 2018 on Facebook Live – is now available on YouTube; you can watch it above or…

Persolaise 16th November 2018 2 Comments
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Persolaise Review: Mandarine Glaciale from Atelier Cologne (Jerome Epinette; 2015)

I continue to view the output of Atelier Cologne with both interest and suspicion. They insist that their ‘cologne absolues’ are fresh compositions that manage to pull off the fiendish…

Persolaise 9th November 2018 0 Comments
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What Goes Around… – Persolaise In Business Traveller

In my latest piece for Business Traveller UK, I’ve turned my attention to the recent crop of retro-inflected masculines for men, so if you’d like to read it, please search…

Persolaise 7th November 2018 0 Comments
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Persolaise On Feelunique Instagram Live This Thursday

For my next live video stream, I’m going to be joining the wonderful people at Feelunique and broadcasting a perfume Q&A session through their Instagram channel, so please do try…

Persolaise 5th November 2018 0 Comments
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Persolaise Love At First Scent Episode 21 Now On YouTube

Episode 21 of Love At First Scent – streamed on Sunday 28th October 2018 on Facebook Live – has just been uploaded to YouTube; you can watch it above or…

Persolaise 2nd November 2018 0 Comments
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Persolaise Mini-Reviews: August to September 2018 [part 1]

For more mini-reviews, please click here. Aura eau de toilette from Mugler (2018)* Plays it even safer than the edp, toning down the vine-y greenness to make more room for…

Persolaise 26th October 2018 2 Comments
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Persolaise Review: Samsara from Guerlain (Jean-Paul Guerlain; 1989)

Does anyone else play this game? A few weeks ago, Madame Persolaise and I found ourselves in a medium-sized European airport and, as she usually does in such situations, she’d…

Persolaise 19th October 2018 14 Comments
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Scents For Millennials: Persolaise In Harper’s Bazaar India

Illustration: Bonzer Muivah for Harper’s Bazaar India I’m excited to announce that the 10th anniversary issue of Harper’s Bazaar India features an article by yours truly on the subject of…

Persolaise 16th October 2018 0 Comments
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Persolaise Love At First Scent: Layers 01 from Experimental Perfume Club (Emmanuelle Moeglin; 2018)

My latest Love At First Scent video (live streamed on Facebook on 5th October 2018) is a review of the Layers 01 scents from Experimental Perfume Club: they can be…

Persolaise 12th October 2018 0 Comments
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A Journey In A Bottle – Persolaise In Business Traveller

I’m delighted to announce that my latest piece for Business Traveller – focussing on scents inspired by journeys and exciting destinations – has just been published. It’s available in both…

Persolaise 9th October 2018 2 Comments
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Persolaise Review: Papyrus Oud from Parle Moi De Parfum (Michel Almairac; 2018)

It’s not often in perfumery that you’re given an opportunity to witness a scent-maker revisiting and honing a particular idea. Two examples that come to mind are Edmond Roudnitska following…

Persolaise 5th October 2018 0 Comments
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Persolaise Review: The Tycoon, The Stylist, The Actress, The Writer & The Mechanic from St Giles (Bertrand Duchaufour; 2017)

Ascribing a personality to a perfume has long been a trick used by the likes of yours truly to get past the challenge of conveying olfactory sensations in words. No…

Persolaise 28th September 2018 8 Comments
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Persolaise Love At First Scent Episode 20 Now On YouTube

Episode 20 of Love At First Scent – streamed on Friday 7th September 2018 on Facebook Live – is now available on YouTube; watch it above or by clicking here.…

Persolaise 21st September 2018 4 Comments
Perfume review

Persolaise Review: Joy from Christian Dior (Francois Demachy; 2018)

Dior Joy review by award-winning perfume critic Persolaise (Francois Demachy; 2018)

Persolaise 14th September 2018 8 Comments
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Persolaise Love At First Scent Episode 19 Now On YouTube

The 19th episode of Love At First Scent – streamed on Friday 31st August 2018 – is now available on YouTube; watch it above or by clicking here. In this…

Persolaise 7th September 2018 0 Comments
Uncategorized

Persolaise On ABC Radio Australia With Michael Pavlich + Next Episode Of Love At First Scent

A few weeks ago, I had the pleasure of being interviewed by Michael Pavlich on his Overnights programme on Australia’s ABC Radio. The segment is now available online, so if…

Persolaise 4th September 2018 2 Comments
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Persolaise Review: Belgravia Chypre, Marylebone Wood & Kensington Amber from Penhaligon’s (2018)

At a time when the number of annual perfume releases continues to hit the 2000+ mark, it is increasingly difficult to work out which compositions influence the aesthetics of future…

Persolaise 31st August 2018 0 Comments
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Next Episode Of Love At First Scent On Friday 31st August 2018

Just a few lines from me to say that as summer draws to a close and the leaves on the trees begin to take on an ambery hue, it’s time…

Persolaise 28th August 2018 0 Comments
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Persolaise Mini-Reviews: April to July 2018 [part 2]

For more mini-reviews, please click here. Oud extrait de parfum from Maison Francis Kurkdjian (Francis Kurkdjian; 2018)* When Kurkdjian released his first Oud in 2012, he did what many perfumers…

Persolaise 24th August 2018 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
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  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • The Top 10 Best Perfumes Of 2025
  • Persolaise Review: Blu Mediterraneo - Chinotto Di Liguria from Acqua Di Parma (2018)

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.