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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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  • Perfume reviews
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  • Cinema Scent
  • Books/Shopping/Links
  • Published articles
  • Interviews
  • Le Snob: Perfume
  • Contact me
Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

Perfume review Video

Persolaise Love At First Scent Episodes 31 & 32 Now On YouTube – featuring Cuir Intense from Guerlain, Musc Shamal from Armani Privé & Naughty Fruity from Mugler, amongst others

Guerlain, Armani Prive, Mugler and Tom Ford perfumes reviewed by critic, Persolaise

Persolaise 24th May 2019 4 Comments
Perfume review

Persolaise Review: Sunday Brunch, Santal Sky, Nitro Noir and 10 a.m. Flirt from Kierin (Mathieu Nardin; 2018)

Perfume reviews of Kierin NYC Sunday Brunch, Santal Sky, Nitro Noir, 10 am Flirt, by critic Persolaise (fragrance, scent, 2019)

Persolaise 17th May 2019 4 Comments
Published article

Persolaise In Business Traveller – The Scents Of Provence + The Next Episode Of Love At First Scent

Award-winning critic, Persolaise, writes about Provence perfumes in Business Traveller magazine

Persolaise 13th May 2019 0 Comments
Event News

Persolaise At Oxford University – Brasenose College Arts Week

Award-winning perfume critic, Persolaise, delivers lecture at Brasenose College Oxford Arts Week 2019

Persolaise 10th May 2019 2 Comments
Perfume review

Persolaise Review: Oud & Menthe from Cartier (Mathilde Laurent; 2019)

Persolaise reviews the perfume Oud & Menthe from Cartier (composed by Mathilde Laurent, 2019, fragrance, scent)

Persolaise 3rd May 2019 0 Comments
Interview

“Now Everybody Is An Artist” – An Audience With Frederic Malle + Next Episode Of Love At First Scent On Sunday 28 April 2019

Perfume brand founder, Frederic Malle, interviewed in London (scent, fragrance, 2018)

Persolaise 26th April 2019 0 Comments
Perfume review Video

Easter Wishes 2019 And The Remainder Of Love At First Scent Episode 30 On YouTube – featuring Amouage, Bulgari & Serge Lutens

Live perfume reviews featuring Serge Lutens, Amouage, Bulgari, Diptyque and Parle Moi De Parfum (2019, scent)

Persolaise 18th April 2019 0 Comments
Perfume review Video

Persolaise Love At First Scent Episode 30, Scenes 1 & 2 On YouTube – featuring Perfumer H and Experimentum Crucis from Etat Libre D’Orange

Live reviews of Experimentum Crucis from Etat Libre D'Orange & Suede and Dust from Perfumer H

Persolaise 12th April 2019 0 Comments
Uncategorized

Persolaise Review: Un Jardin Sur La Lagune from Hermès (Christine Nagel; 2019) and 1957 from Chanel (Olivier Polge; 2019)

One of the main drawbacks of my Love At First Scent videos is hinted at in their name: they’re all about first impression. I often try to point out during…

Persolaise 5th April 2019 0 Comments
Perfume review Video

Persolaise Love At First Scent Episode 29 On YouTube – featuring L’Iris De Fath, BDK and New Colognes from Mugler

Persolaise presents live perfume reviews of L'Iris De Fath, BDK and Mugler (2019, scent, fragrance)

Persolaise 29th March 2019 0 Comments
Perfume review Video

Persolaise Love At First Scent Episode 28 On YouTube – featuring Holy Peony, Lucky, Purple Oud, Thé Cachemire & Eau Noire from Maison Christian Dior

Live perfume reviews of Dior's Holy Peony, Purple Oud, Thé Cachemire, Lucky and Eau Noire (scent, 2019)

Persolaise 22nd March 2019 0 Comments
Book review

Persolaise Review: Perfume – In Search Of Your Signature Scent by Neil Chapman (Hardie Grant; 2019)

Perfume by Neil Chapman reviewed by Persolaise

Persolaise 15th March 2019 2 Comments
News Published article

Persolaise In Business Traveller + 9th Anniversary Of Blog

Award-winning critic, Persolaise, on oud perfumes in Business Traveller (2019, scent)

Persolaise 11th March 2019 0 Comments
Uncategorized

Persolaise Mini-Reviews: October to December 2018 [part 2]

Perfume reviews of Chanel oils, Creed, Hermetica, Givenchy and others (scent, 2018)

Persolaise 8th March 2019 2 Comments
Perfume review

Persolaise Review: Mont De Narcisse (Anne Flipo; 2018) and Bana Banana (Celine Ellena; 2019) from L’Artisan Parfumeur

Perfume review of Mont De Narcisse and Bana Banana from L'Artisan Parfumeur (scent, 2019)

Persolaise 1st March 2019 2 Comments
Perfume review Video

Persolaise Love At First Scent Episode 27 Now On YouTube – featuring Un Jardin Sur La Lagune from Hermès, 1957 from Chanel and Perfume by Neil Chapman, The Black Narcissus

Live perfume reviews of Chanel 1957, Hermès Un Jardin Sur La Lagune, and others (scent, 2019)

Persolaise 22nd February 2019 0 Comments
Perfume review

Persolaise Mini-Reviews: October to December 2018 [part 1]

Perfume review of Tauer Annees 25, Ostens Cashmeran Velvet & Patchouli Heart, Frederic Malle Musc Ravageur, by award-winning critic Persolaise (scent, 2019)

Persolaise 15th February 2019 2 Comments
Cinema Scent Published article

Non-Perfume Post: Dariush Alavi In Sight & Sound Magazine

Dariush Alavi writes on Three Colours White (Krzysztof Kieslowki) in Sight & Sound film magazine (movie, cinema, Persolaise, 2019, Trois Couleurs Blanc)

Persolaise 6th February 2019 2 Comments
Perfume review Video

Persolaise Love At First Scent Episode 26 Now On YouTube – featuring Gentle Fluidity from Francis Kurkdjian and Alien Fusion from Mugler

Perfume review: Maison Francis Kurkdjian Gentle Fluidity, Mugler Alien Fusion, Serge Lutens Ambre Sultan, from award-winning critic Persolaise (scent, 2019)

Persolaise 1st February 2019 0 Comments
Perfume review

Persolaise Review: Rêve D’Or from L T Piver (circa 1889)

Perfume review: L T Piver Reve D'Or by award-winning critic, Persolaise (1889, 2019, scent, classic)

Persolaise 25th January 2019 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Most Popular Posts

  • Top 10 Perfumes For Autumn 2026 - A Sense Of Renewal
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  • Best Perfumes Of The Decade 2010-2019 part 1
  • The Best Perfumes Of 2026, So Far
  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and 'new' No. 5 eau de toilette reviews

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.