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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

Perfume review

Persolaise Mini-Reviews: October to December 2018 [part 1]

Perfume review of Tauer Annees 25, Ostens Cashmeran Velvet & Patchouli Heart, Frederic Malle Musc Ravageur, by award-winning critic Persolaise (scent, 2019)

Persolaise 15th February 2019 2 Comments
Cinema Scent Published article

Non-Perfume Post: Dariush Alavi In Sight & Sound Magazine

Dariush Alavi writes on Three Colours White (Krzysztof Kieslowki) in Sight & Sound film magazine (movie, cinema, Persolaise, 2019, Trois Couleurs Blanc)

Persolaise 6th February 2019 2 Comments
Perfume review Video

Persolaise Love At First Scent Episode 26 Now On YouTube – featuring Gentle Fluidity from Francis Kurkdjian and Alien Fusion from Mugler

Perfume review: Maison Francis Kurkdjian Gentle Fluidity, Mugler Alien Fusion, Serge Lutens Ambre Sultan, from award-winning critic Persolaise (scent, 2019)

Persolaise 1st February 2019 0 Comments
Perfume review

Persolaise Review: Rêve D’Or from L T Piver (circa 1889)

Perfume review: L T Piver Reve D'Or by award-winning critic, Persolaise (1889, 2019, scent, classic)

Persolaise 25th January 2019 0 Comments
Perfume review

Persolaise Review: Impression Cedarwood Heart from Ostens (Alexis Dadier; 2018)

Ostens Impression Cedarwood Heart review by award-winning perfume critic, Persolaise (2018, Alexis Dadier, scent, fragrance, LMR)

Persolaise 18th January 2019 8 Comments
Perfume review

Persolaise Review: Beau De Jour from Tom Ford (2018)

Tom Ford Beau De Jour perfume review by award-winning critic, Persolaise (2019, Private Blend, scent, fougere)

Persolaise 11th January 2019 2 Comments
List Perfume review

The Best Perfumes Of 2018 – Nostalgic Defiance

The best perfumes of 2018, chosen by award-winning critic, Persolaise

Persolaise 28th December 2018 0 Comments
Uncategorized

Christmas Wishes 2018 & Persolaise Love At First Scent Episode 24 Now On YouTube – featuring Opus XI from Amouage and Vero Kern Tribute

The 24th episode of Love At First Scent – originally broadcast on Facebook on 21st December – is now on YouTube. You can watch it below or by clicking here.…

Persolaise 23rd December 2018 0 Comments
Uncategorized

Persolaise Review: Niral from Neela Vermeire Creations (Bertrand Duchaufour; 2018)

In recent weeks, I’ve had cause to think about Apres L’Ondee and the famously heartbreaking manner in which it combines iris and violet. With that seamless magic peculiar to perfumery,…

Persolaise 19th December 2018 0 Comments
Uncategorized

Persolaise Mini-Reviews: August to September 2018 [part 2]

For more mini-reviews, please click here. Mr Burberry Indigo from Burberry (Francis Kurkdjian; 2018)* When you’ve spent 10 days crawling through a desert, even the muddiest water is refreshing. Enter:…

Persolaise 14th December 2018 4 Comments
Uncategorized

The Complete Persolaise Perfume Gift Guide – Christmas 2018

While putting together my 2018 list of Christmas perfume gift recommendations, I discovered that Storify is no longer with us, which is a bit of a shame, because several of…

Persolaise 7th December 2018 4 Comments
Uncategorized

Persolaise Love At First Scent Episode 23 Now On YouTube – 190 Years Of Guerlain – Anniversary Special

On Friday 30th November, I broadcast the 23rd episode of Love At First Scent: a special instalment celebrating the 190th anniversary of Guerlain. It’s now available on YouTube and you…

Persolaise 3rd December 2018 0 Comments
Uncategorized

Next Episode Of Love At First Scent: Guerlain Anniversary Special – 190 Years

The next episode of Love At First Scent will be broadcast on Facebook Live this Friday 30th November at 3 pm UK time (10 am New York; 7 pm Dubai).…

Persolaise 28th November 2018 0 Comments
Uncategorized

Persolaise Review: Perfumes The Guide 2018 by Luca Turin & Tania Sanchez (Perfüümista ÖÜ; 2018)

When you pick up a new book by Luca Turin and Tania Sanchez and you discover that a review of a gardenia perfume begins with that familiar refrain of ‘Not…

Persolaise 23rd November 2018 4 Comments
Uncategorized

Persolaise Love At First Scent Episode 22 Now On YouTube – Featuring The Dawn from Frederic Malle and In The Wood For Love from Roos & Roos

The 22nd episode of Love At First Scent – streamed on Friday 2nd November 2018 on Facebook Live – is now available on YouTube; you can watch it above or…

Persolaise 16th November 2018 2 Comments
Uncategorized

Persolaise Review: Mandarine Glaciale from Atelier Cologne (Jerome Epinette; 2015)

I continue to view the output of Atelier Cologne with both interest and suspicion. They insist that their ‘cologne absolues’ are fresh compositions that manage to pull off the fiendish…

Persolaise 9th November 2018 0 Comments
Uncategorized

What Goes Around… – Persolaise In Business Traveller

In my latest piece for Business Traveller UK, I’ve turned my attention to the recent crop of retro-inflected masculines for men, so if you’d like to read it, please search…

Persolaise 7th November 2018 0 Comments
Uncategorized

Persolaise On Feelunique Instagram Live This Thursday

For my next live video stream, I’m going to be joining the wonderful people at Feelunique and broadcasting a perfume Q&A session through their Instagram channel, so please do try…

Persolaise 5th November 2018 0 Comments
Uncategorized

Persolaise Love At First Scent Episode 21 Now On YouTube

Episode 21 of Love At First Scent – streamed on Sunday 28th October 2018 on Facebook Live – has just been uploaded to YouTube; you can watch it above or…

Persolaise 2nd November 2018 0 Comments
Uncategorized

Persolaise Mini-Reviews: August to September 2018 [part 1]

For more mini-reviews, please click here. Aura eau de toilette from Mugler (2018)* Plays it even safer than the edp, toning down the vine-y greenness to make more room for…

Persolaise 26th October 2018 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

Most Popular Posts

  • Best Perfumes Of 2019 - Waiting For The Revolution
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  • Best Perfumes Of 2020 - A Time For Seeking Beauty
  • Top 10 Best Perfumes For Spring 2023 - The Scent Of Rejuvenation
  • Top 10 Best Perfumes Of 2022
  • Top 10 Perfumes For Summer 2023 - The Scent Of Sincerity
  • Top 10 Best Perfumes For Winter 2023 – Scents Of Timeless Wisdom

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.