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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

List Perfume review

The Best Perfumes Of 2018 – Nostalgic Defiance

The best perfumes of 2018, chosen by award-winning critic, Persolaise

Persolaise 28th December 2018 0 Comments
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Christmas Wishes 2018 & Persolaise Love At First Scent Episode 24 Now On YouTube – featuring Opus XI from Amouage and Vero Kern Tribute

The 24th episode of Love At First Scent – originally broadcast on Facebook on 21st December – is now on YouTube. You can watch it below or by clicking here.…

Persolaise 23rd December 2018 0 Comments
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Persolaise Review: Niral from Neela Vermeire Creations (Bertrand Duchaufour; 2018)

In recent weeks, I’ve had cause to think about Apres L’Ondee and the famously heartbreaking manner in which it combines iris and violet. With that seamless magic peculiar to perfumery,…

Persolaise 19th December 2018 0 Comments
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Persolaise Mini-Reviews: August to September 2018 [part 2]

For more mini-reviews, please click here. Mr Burberry Indigo from Burberry (Francis Kurkdjian; 2018)* When you’ve spent 10 days crawling through a desert, even the muddiest water is refreshing. Enter:…

Persolaise 14th December 2018 4 Comments
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The Complete Persolaise Perfume Gift Guide – Christmas 2018

While putting together my 2018 list of Christmas perfume gift recommendations, I discovered that Storify is no longer with us, which is a bit of a shame, because several of…

Persolaise 7th December 2018 4 Comments
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Persolaise Love At First Scent Episode 23 Now On YouTube – 190 Years Of Guerlain – Anniversary Special

On Friday 30th November, I broadcast the 23rd episode of Love At First Scent: a special instalment celebrating the 190th anniversary of Guerlain. It’s now available on YouTube and you…

Persolaise 3rd December 2018 0 Comments
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Next Episode Of Love At First Scent: Guerlain Anniversary Special – 190 Years

The next episode of Love At First Scent will be broadcast on Facebook Live this Friday 30th November at 3 pm UK time (10 am New York; 7 pm Dubai).…

Persolaise 28th November 2018 0 Comments
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Persolaise Review: Perfumes The Guide 2018 by Luca Turin & Tania Sanchez (Perfüümista ÖÜ; 2018)

When you pick up a new book by Luca Turin and Tania Sanchez and you discover that a review of a gardenia perfume begins with that familiar refrain of ‘Not…

Persolaise 23rd November 2018 4 Comments
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Persolaise Love At First Scent Episode 22 Now On YouTube – Featuring The Dawn from Frederic Malle and In The Wood For Love from Roos & Roos

The 22nd episode of Love At First Scent – streamed on Friday 2nd November 2018 on Facebook Live – is now available on YouTube; you can watch it above or…

Persolaise 16th November 2018 2 Comments
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Persolaise Review: Mandarine Glaciale from Atelier Cologne (Jerome Epinette; 2015)

I continue to view the output of Atelier Cologne with both interest and suspicion. They insist that their ‘cologne absolues’ are fresh compositions that manage to pull off the fiendish…

Persolaise 9th November 2018 0 Comments
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What Goes Around… – Persolaise In Business Traveller

In my latest piece for Business Traveller UK, I’ve turned my attention to the recent crop of retro-inflected masculines for men, so if you’d like to read it, please search…

Persolaise 7th November 2018 0 Comments
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Persolaise On Feelunique Instagram Live This Thursday

For my next live video stream, I’m going to be joining the wonderful people at Feelunique and broadcasting a perfume Q&A session through their Instagram channel, so please do try…

Persolaise 5th November 2018 0 Comments
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Persolaise Love At First Scent Episode 21 Now On YouTube

Episode 21 of Love At First Scent – streamed on Sunday 28th October 2018 on Facebook Live – has just been uploaded to YouTube; you can watch it above or…

Persolaise 2nd November 2018 0 Comments
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Persolaise Mini-Reviews: August to September 2018 [part 1]

For more mini-reviews, please click here. Aura eau de toilette from Mugler (2018)* Plays it even safer than the edp, toning down the vine-y greenness to make more room for…

Persolaise 26th October 2018 2 Comments
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Persolaise Review: Samsara from Guerlain (Jean-Paul Guerlain; 1989)

Does anyone else play this game? A few weeks ago, Madame Persolaise and I found ourselves in a medium-sized European airport and, as she usually does in such situations, she’d…

Persolaise 19th October 2018 14 Comments
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Scents For Millennials: Persolaise In Harper’s Bazaar India

Illustration: Bonzer Muivah for Harper’s Bazaar India I’m excited to announce that the 10th anniversary issue of Harper’s Bazaar India features an article by yours truly on the subject of…

Persolaise 16th October 2018 0 Comments
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Persolaise Love At First Scent: Layers 01 from Experimental Perfume Club (Emmanuelle Moeglin; 2018)

My latest Love At First Scent video (live streamed on Facebook on 5th October 2018) is a review of the Layers 01 scents from Experimental Perfume Club: they can be…

Persolaise 12th October 2018 0 Comments
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A Journey In A Bottle – Persolaise In Business Traveller

I’m delighted to announce that my latest piece for Business Traveller – focussing on scents inspired by journeys and exciting destinations – has just been published. It’s available in both…

Persolaise 9th October 2018 2 Comments
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Persolaise Review: Papyrus Oud from Parle Moi De Parfum (Michel Almairac; 2018)

It’s not often in perfumery that you’re given an opportunity to witness a scent-maker revisiting and honing a particular idea. Two examples that come to mind are Edmond Roudnitska following…

Persolaise 5th October 2018 0 Comments
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Persolaise Review: The Tycoon, The Stylist, The Actress, The Writer & The Mechanic from St Giles (Bertrand Duchaufour; 2017)

Ascribing a personality to a perfume has long been a trick used by the likes of yours truly to get past the challenge of conveying olfactory sensations in words. No…

Persolaise 28th September 2018 8 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Most Popular Posts

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  • Top 10 Best Leather Perfumes - Deserts, Cowboys & Angels
  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • Frederic Malle Contre-Jour review - Annick Menardo; 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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