Yesterday I showcased the finalists in this year’s FiFi UK Best Fragrance Commercial categories, so today I thought I’d publish the shortlist for the Hall Of Fame. The twenty fragrances below have been nominated by the FiFi committee as being worthy of special recognition for their importance to the industry and the art of perfumery. I’m told the winner will be determined by a poll that will take place during Thursday’s event, but until then, I thought it might be interesting to find out which of these, if any, holds an important place in your hearts.


Before you ask, no, I haven’t yet decided which scent will get my vote; at the moment I’m hovering between No 5 and Poison. I find it interesting that Dior has been represented no fewer than three times, whereas there’s only one mention of Guerlain. But more importantly, I wonder if we’re supposed to judge these scents in their current formulations or according to their past greatness. And let’s not even get started on the subject of the different guises of Miss Dior.
I’ll aim to reveal the winner on Thursday night via live tweets and Facebook updates; the ceremony is scheduled to begin at 9:30 pm (UK time).

Anaïs Anaïs from Cacharel
Angel from Thierry Mugler
Aramis from Aramis
No 5 from Chanel
Cool Water from Davidoff
Eau Sauvage from Christian Dior
First from Van Cleef & Arpels
Fracas from Robert Piguet
Giorgio from Giorgio Beverly Hills
Joy from Jean Patou
L’Air Du Temps from Nina Ricci
Miss Dior from Christian Dior
Mitsouko from Guerlain
Opium from Yves Saint Laurent
Paco Rabanne Pour Homme from Paco Rabanne
Paris from Yves Saint Laurent
Poison from Christian Dior
White Diamonds from Elizabeth Taylor
Youth Dew from Estée Lauder
Ysatis from Givenchy
Please be sure to return tomorrow for an announcement about my upcoming book. And please take the time to watch this short film about Look Good Feel Better, the charity for which the FiFi ceremony raises funds.

Persolaise.





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10 thought on “FiFi UK 2012 – Hall Of Fame”
    1. Preeta, thanks for writing. I'm so pleased that Youth Dew is still a force to be reckoned with. It's easily one of the best American perfumes ever made.

    1. Rosarita, at first I wondered if Shalimar is already in the Hall Of Fame, but I'm pretty sure this is the first time the UK FiFis have included this category. I could be wrong; I'll find out on Thursday. But anyway, if this is the first year of the Hall Of Fame, then I agree that the absence of Shalimar on the list is shocking.

      I keep thinking I'll probably vote for No 5… but I'm still not 100% sure 😉

  1. From this list I have to go with Chanel No 5 (secretly like to see Giorgio win). Shalimar would have trumped them all for me. ♥

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