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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

Persolaise 27th September 2026 No Comments

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Persolaise 26th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Persolaise 25th September 2026 No Comments

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Persolaise 24th September 2026 No Comments

Perfume review Video

‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

Persolaise 20th September 2026 No Comments

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Sylvaine Delacourte On Habit Rouge

Here’s another one of my ‘soundbite posts’ as part of Habit Rouge Week. This time, the focus is on Guerlain‘s Creative Director, Sylvaine Delacourte, whom I had the pleasure of…

Persolaise 5th May 2015 0 Comments
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Michael Edwards on Habit Rouge

If there’s anything Michael Edwards doesn’t know about perfume, then it probably isn’t worth knowing: the author of Fragrances Of The World is a walking, talking database of all things…

Persolaise 4th May 2015 0 Comments
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Patricia De Nicolaï On Habit Rouge

Patricia De Nicolaï has Guerlain flowing through her veins: she is the great-granddaughter of Pierre Guerlain and the niece of Jean-Paul Guerlain. So it’s fitting that I begin my week-long…

Persolaise 4th May 2015 0 Comments
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Habit Rouge 50th Anniversary On Persolaise.com

One of my favourite perfumes of all time, Guerlain‘s Habit Rouge, turns 50 this year. To mark the occasion, this week will see the publication of a series of special…

Persolaise 4th May 2015 0 Comments
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‘Fake It Till You Make It’ – An Interview With Papillon’s Liz Moores

image: Liz Moores When Papillon‘s debut trio emerged last year, it immediately caused a stir amongst scentusiasts in the UK. Tobacco Rose was the crowd pleaser, but the deadly Anubis…

Persolaise 28th April 2015 0 Comments
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Persolaise Review: Fève Délicieuse from Christian Dior (François Demachy; 2015)

François Demachy still seems to be in something of a retro mood, at least while working on Dior‘s Collection Privée. Last year, his gorgeous Cuir Cannage was an olfactory teleporter…

Persolaise 24th April 2015 0 Comments
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“Our Job Is To Listen” – Antoine Maisondieu At The Launch Of Bottega Veneta Pour Homme Extreme

It’s always dangerous to draw conclusions about an artist from their work. By most accounts, T S Eliot wasn’t a grey-faced depressive, Charlie Chaplin wasn’t exactly child-like and Toni Morrison…

Persolaise 21st April 2015 0 Comments
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Persolaise Review: Smoke For The Soul from Kilian (Fabrice Pellegrin; 2014)

I’ve always thought there was something hollow at the heart of the Kilian brand. It goes without saying that it certainly isn’t the only perfume house which tries to seduce…

Persolaise 17th April 2015 4 Comments
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“I Try To Take You By The Hand” – An Interview With Jean-Claude Ellena, Perfumer At Hermès

image: Hermès “My perfumes are sensual like the women of Hitchcock. I love Kim Novak. I can watch the same Kim Novak movie several times. And Grace Kelly too. There’s…

Persolaise 15th April 2015 0 Comments
Perfume review

Persolaise Review: Cologne Indelebile from Editions De Parfums Frederic Malle (Dominique Ropion; 2015)

Frederic Malle Cologne Indelebile review by award-winning perfume critic Persolaise (Dominique Ropion, 2015)

Persolaise 10th April 2015 12 Comments
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"A Concept Is Paramount" – Oksana Polyakova On The Opening Of Bloom At Covent Garden

image: Bloom It doesn’t seem possible that London’s Bloom perfumery has been around for less than three years. Since it opened its doors at Hanbury Street, it has established itself…

Persolaise 7th April 2015 5 Comments
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Happy Easter 2015

Another Lent comes to an end! Happy Easter to everyone out there celebrating it. Don’t be stingy with the Lindor. And may the start of another spring fill your days…

Persolaise 4th April 2015 0 Comments
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Persolaise Review: A*Men Ultra Zest from Thierry Mugler (Jacques Huclier & Quentin Bisch; 2015)

What’s that you’re saying? You want to stick a slice of orange in my coffee? Feel free. If it works as well as it does in this new fragrance, it’ll…

Persolaise 2nd April 2015 0 Comments
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Persolaise Review: Misia from Chanel (Olivier Polge; 2015)

I confess my heart sank a little when I discovered that Misia, Olivier Polge‘s debut for Chanel (he’s gradually taking over from his father Jacques as the brand’s in-house perfumer)…

Persolaise 31st March 2015 4 Comments
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Persolaise Review: Pichola from Neela Vermeire Creations (Bertrand Duchaufour; 2015)

Only the sunlight moves. As it rises above the bamboos and the white rooftops, it casts everything it touches into immobility. Even the waters of the lake appear to quieten,…

Persolaise 27th March 2015 1 Comments
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Persolaise Review: Home Scents From L’Artisan Parfumeur, Acqua Di Parma, Diptyque & Alex Simone

I never need an excuse to purchase a new home scent for Maison Persolaise, but the arrival of spring always seems to make candles, reed diffusers and room sprays especially…

Persolaise 25th March 2015 0 Comments
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ODOU Needs YOU – Make Issue 4 Happen

Although only three issues of ODOU magazine have been printed so far, the publication has won the admiration and respect of many scentusiasts for its original handling of the topic…

Persolaise 23rd March 2015 0 Comments
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News: Persolaise Wins Third Jasmine Award

On Wednesday, I was thrilled to win the Jasmine Bloggers Award for my Basenotes piece on the wonderful work carried out by the Osmothèque (please click here to read it).…

Persolaise 20th March 2015 4 Comments
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Persolaise Review: Le Jardin De Monsieur Li from Hermès (Jean-Claude Ellena; 2015)

At the Paris launch of his fifth ‘garden’ scent for Hermès – which he refused to concede would be his last – Jean-Claude Ellena stated that Le Jardin De Monsieur…

Persolaise 20th March 2015 2 Comments
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Perfume Mini-Reviews From Twitter – October to December 2014 [part 2]

Part 2 of my digest of mini-reviews from Twitter, spanning October to December 2014 Hommage À L’Homme Voyageur from Lalique (2014)* The violet leaf of the original leads to a…

Persolaise 17th March 2015 4 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables
  • Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal
  • Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026
  • Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026
  • ‘New’ Guerlain L’Heure Bleue, Byredo Future Memories, Tom Ford Ombre Leather Reserve and Le Labo Shiu 25 reviews – 2026

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  • Super Scent - The Very Best Of Christian Dior
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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview

Live Interviews With Neela Vermeire and Valerie & Remi Pulverail of Les Indemodables

List Video

Top 10 Perfumes For Autumn 2026 – A Sense Of Renewal

Perfume review Video

Jean-Paul Gaultier Fleur Du Male reissue & Jil Sander Olfactory Series I Part II reviews – 2026

Perfume review Video

Jean-Paul Gaultier Atelier & Lolita Lempicka relaunch reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.