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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Persolaise 2nd June 2026 No Comments

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Persolaise 31st May 2026 No Comments

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Persolaise 23rd May 2026 No Comments

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Persolaise 5th May 2026 No Comments

Interview Video

Barbara Herman and Jo Fairley live interviews

Persolaise 4th May 2026 No Comments

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ODOU Needs YOU – Make Issue 4 Happen

Although only three issues of ODOU magazine have been printed so far, the publication has won the admiration and respect of many scentusiasts for its original handling of the topic…

Persolaise 23rd March 2015 0 Comments
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News: Persolaise Wins Third Jasmine Award

On Wednesday, I was thrilled to win the Jasmine Bloggers Award for my Basenotes piece on the wonderful work carried out by the Osmothèque (please click here to read it).…

Persolaise 20th March 2015 4 Comments
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Persolaise Review: Le Jardin De Monsieur Li from Hermès (Jean-Claude Ellena; 2015)

At the Paris launch of his fifth ‘garden’ scent for Hermès – which he refused to concede would be his last – Jean-Claude Ellena stated that Le Jardin De Monsieur…

Persolaise 20th March 2015 2 Comments
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Perfume Mini-Reviews From Twitter – October to December 2014 [part 2]

Part 2 of my digest of mini-reviews from Twitter, spanning October to December 2014 Hommage À L’Homme Voyageur from Lalique (2014)* The violet leaf of the original leads to a…

Persolaise 17th March 2015 4 Comments
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Persolaise Review: Amber Aquilaria from Electimuss (2014)

Far too many brands around today rely on aspirational marketing, bling and hackneyed ideas to try to make an impact on potential buyers. Cue: Electimuss, a perfect example of rather…

Persolaise 13th March 2015 0 Comments
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Persolaise Is 5 Years Old!

Help yourselves Well, well, well, talk about taking me by surprise: 5 years have passed since I published my very first post here on Persolaise.com. It’s a cliche, but I…

Persolaise 11th March 2015 26 Comments
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Perfume Mini-Reviews From Twitter – October to December 2014 [part 1]

Here’s another instalment of my regular compilation of mini-reviews from Twitter, covering October to December 2014. Nevermore from Frapin (Anne Sophie Behaghel; 2014)*** Curious mix of metallic rose, ozonic note…

Persolaise 9th March 2015 4 Comments
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Persolaise Review: Icon from Dunhill (Carlos Benaïm; 2015)

Carlos Benaïm‘s recent collaboration with Frederic Malle – the scintillating Eau De Magnolia – was seen by many critics as a modern rendition of 70s-style chypres, chiefly Edmond Roudnitska‘s Diorella…

Persolaise 6th March 2015 0 Comments
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Persolaise Review: Dior – The Perfumes by Chandler Burr (Rizzoli; 2014)

This article originally appeared in issue 3 of ODOU magazine under the title Meeting In The Garden Christian Dior is one of a tiny number of brands capable of striking…

Persolaise 3rd March 2015 8 Comments
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Non-Perfume Post: The Pumpkin Seed – A Children’s Book By Dariush Alavi

cover illustration: Joy Richardson Many of you will be aware that I hardly ever post anything on this blog which isn’t related to perfume in some way, so I hope…

Persolaise 24th February 2015 2 Comments
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Persolaise Review: No. 10 White Oud from Agonist (2014)

Before you scream in horror at the sight of that dreaded three-letter word, let me tell you one thing: No. 10 White Oud is an oud which doesn’t even pretend…

Persolaise 20th February 2015 4 Comments
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Persolaise On Men’s Scents In How To Spend It

A few months ago, I was interviewed by Lucia Van Der Post for an article she was writing about fragrances for men. Her piece was published in the FT’s How…

Persolaise 17th February 2015 0 Comments
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Persolaise Review: Coco Noir extrait from Chanel (Jacques Polge; 2014)

Considering that it hasn’t been pushed in any significant way by Chanel‘s daunting marketing machine, Coco Noir has won an impressive number of followers. The general consensus amongst critics was…

Persolaise 13th February 2015 2 Comments
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News: Persolaise Shortlisted For 2014 Jasmine Awards

A brief item from me today, just to let you know that my scribblings have been recognised by this year’s Jasmine Award judges. Three of my articles have been shortlisted…

Persolaise 11th February 2015 8 Comments
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Never At Sephora – Bertrand Duchaufour At The Launch Of Penhaligon’s Ostara

Towards the end of 2014, Bertrand Duchaufour popped into London to launch Ostara, his latest creation for Penhaligon’s. Inspired by a perfume he encountered in Jodhpur – where he was…

Persolaise 10th February 2015 0 Comments
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Persolaise Review: Aromatics In White from Clinique (Nicolas Beaulieu; 2015)

By the pricking of my thumbs, something musky this way comes. Or should that be, “something snowy”? Two trends seem to be gaining momentum in the perfume world – i)…

Persolaise 6th February 2015 14 Comments
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“You Have To Be More Direct” – An Interview With Carlos Benaïm

“Frederic Malle is much more directive. But he doesn’t tell you what to do. I would sit with him and he would give ideas. Sometimes I agreed with his ideas,…

Persolaise 3rd February 2015 0 Comments
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Persolaise Review: La Religieuse from Serge Lutens (Christopher Sheldrake; 2015)

Waiting for the next Lutens release has almost become like anticipating the next movie from Terrence Malick. Granted, Uncle Serge doesn’t exercise our patience quite as much as Malick does,…

Persolaise 23rd January 2015 10 Comments
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Scent & Sensibility To Close Down – Buy Your Favourite Tauer Perfumes Now

Some of you may be aware that the Swiss franc went through what might wryly be called an ‘unexpected situation’ last week (click here for the BBC’s description of the…

Persolaise 20th January 2015 4 Comments
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Persolaise Review: Aperture from Ulrich Lang (2013)

You know a perfume is sufficiently interesting in its own right when wearing it makes you forget its marketing baggage. In this case, the ‘story’ revolves around photography and Lang’s…

Persolaise 16th January 2015 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival
  • Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026
  • Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026
  • Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026
  • Barbara Herman and Jo Fairley live interviews

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Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

List Perfume review Video

Don’t Mind My Shoulder Pads – Top 10 Perfumes Leading The Eighties Revival

Perfume review

Serge Lutens La Nuit Tombee, Trudon Carmen, Tauer Patch Absolue and other reviews – 2026

Perfume review

Guerlain Tabac Sahara, BDK Velvet Tonka extrait, Matiere Premiere Vanilla Powder extrait and other reviews – 2026

Perfume review Video

Marc-Antoine Barrois B87.135, Guerlain L’Homme Ideal Cologne Forte, Montblanc Neroli Letters and other reviews – 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.