Persolaise Review: Beach Hut Man from Amouage (Elise Benat; 2017)

I think it’s safe to assume that Christopher Chong has a sense of fun. In order to preserve the seriousness of Amouage’s signature range, the brand’s Creative Director has avoided populating it with any fragrances that could be seen as lightweight. Nevertheless, he possesses an understandable desire to explore ‘easier’ olfactory codes, so in recent years, he’s given plenty of attention to his Midnight Flower collection, which has seen him recruiting the likes of such un-Amouage characters as lilacs and freesias. The latest entry in this range is Beach Hut Man (I’d like to have been at the marketing meeting when that name was first mooted) and sure enough, it is as carefree and exuberant as some of the main Amouage fragrances are dignified.