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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Uncategorized

Persolaise Review: Dryad from Papillon (Liz Moores; 2017)

It’s so wonderful to behold a perfumer maturing right under your nose. With her debut trio, Papillon’s Liz Moores proved that hers is a considerable talent, even though at least…

Persolaise 9th February 2018 0 Comments
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Next Episode Of Love At First Scent On Facebook Live This Sunday

Here’s a brief announcement that the next episode of my Facebook Live series, Love At First Scent, will be broadcast on Sunday 11th February at 3:00 pm UK time (10:00…

Persolaise 7th February 2018 0 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: Black Narcissus (dir. Michael Powell & Emeric Pressburger; 1947)

Cinema Scent is back on BBC Radio 4’s Film Programme tomorrow (Thursday 1st Feb) at 4 pm (UK time) and in this episode, the movie I’ve chosen takes us to…

Persolaise 31st January 2018 2 Comments
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Persolaise Sixty Second Scents: Bruma from Trudon (Antoine Lie; 2017)

The latest instalment of Sixty Second Scents features a release that made it onto my list of the best perfumes of 2017: Antoine Lie‘s Bruma for Trudon. You can watch…

Persolaise 26th January 2018 0 Comments
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Who Am I Today? – Persolaise On Feelunique

image: Feelunique The mood-shifting – or should that be ‘mood-reflecting? – power of perfume is the subject of my first article of the year for Feelunique. Please click here to…

Persolaise 23rd January 2018 0 Comments
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Persolaise Review: L’Oudh from Tauer Perfumes (Andy Tauer; 2017)

One of the statements made most often in assessments of the success of Apple is that, in terms of coming up with a certain product or idea, the company was…

Persolaise 19th January 2018 2 Comments
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Persolaise Love At First Scent Episode 11 On YouTube

This year’s first episode of Love At First Scent was broadcast on Facebook Live on Friday and it has now been uploaded to YouTube. As ever, you can watch it…

Persolaise 15th January 2018 0 Comments
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Persolaise Interviews Christopher Chong In The Latest Nez + Next Facebook Live This Friday

“I don’t think any of my perfumes are strange, maybe because I live with them every single second of my life. It’s like having a child. Even if your child…

Persolaise 10th January 2018 0 Comments
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Vanilla Perfume Recommendations – Persolaise On Feelunique + Next Love At First Scent On Friday 12th January

image: Feelunique In my new article for Feelunique, I’ve turned to one of the oldest – and, arguably, one of the most divisive – perfumery ingredients: vanilla. To see which…

Persolaise 8th January 2018 4 Comments
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Scent Imitates Art – Basenotes Interview With Evody’s Cerine Vasseur & Perfumer Cecile Zarokian

image: Basenotes Vasseur (left) with Zarokian “What abstract artists did was to use shapes and colours. I thought that if I had to transpose abstraction into my field, my art,…

Persolaise 5th January 2018 0 Comments
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The Best Perfumes Of 2017 – Tobacco, Witches & Unmade Beds

I’m told ‘busy’ is now the word we most commonly use in response to ‘How have you been?’ (apparently just saying ‘Very well’ smacks of some kind subversive, trouble-making, rat-race-denying…

Persolaise 29th December 2017 10 Comments
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Christmas Wishes 2017

We’ve nearly made it, folks: another year is about to end. I’ll be posting my annual Best Of list on Friday 29th December (so please come back to read it)…

Persolaise 22nd December 2017 2 Comments
Cinema Scent

Cinema Scent: Marjorie Prime (dir. Michael Almereyda; 2017)

A part of me wants to say that the makers of Marjorie Prime missed a trick, but I realise that would just be a case of giving into churlishness. Because…

Persolaise 21st December 2017 0 Comments
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Persolaise Love At First Scent Episode 10 On YouTube + Catch Me On BBC Local Radio Tonight

Last Sunday I broadcast this year’s final episode of Love At First Scent – the 10th in the series – and I’ve now uploaded it to YouTube, so you can…

Persolaise 20th December 2017 0 Comments
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Persolaise Mini-Reviews: July to September 2017 [part 2]

Here comes part 2 of the latest digest of my mini-reviews. For part 1, please click here. Bamboo Rose from Aerin (2017)* One of a trio of rose ‘colognes’ (which…

Persolaise 19th December 2017 2 Comments
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My Personal Perfume Wardrobe – Persolaise Video On Feelunique’s YouTube Channel

For my final Feelunique video, I was asked to talk about a few scents which I actually wear: personal favourites that feature in my scent wardrobe. This gave me an…

Persolaise 18th December 2017 4 Comments
Perfume review Video

Persolaise Sixty Second Scents: Oud Wood Intense from Tom Ford (2017)

Tom Ford Oud Wood Intense review by award-winning perfume critic Persolaise (2017, Private Blend)

Persolaise 15th December 2017 0 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: The Silence Of The Lambs (dir. Jonathan Demme; 1991)

I’ve long considered The Silence Of The Lambs to be one of the most pungent films I’ve ever seen, which is why I was so excited to discuss it on…

Persolaise 14th December 2017 2 Comments
Uncategorized

10 Must-Try Fragrances For Men – Persolaise Video On Feelunique’s YouTube Channel

Next up on my list of collaborations with Feelunique: a showcase of must-try masculine perfumes. Enjoy! If you’d like to watch the video on the YouTube site, please click here.…

Persolaise 13th December 2017 0 Comments
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The Complete Persolaise Christmas Gift Guide 2017

Here we go, ladies and gents. Time to put aside our views about the evils of consumerism and indulge in unadulterated, materialistic pleasure. Below you’ll find all my gift recommendations…

Persolaise 12th December 2017 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.