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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

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Persolaise Love At First Scent Episode 15 Now On YouTube + Episode 16 Will Be Broadcast Sunday 13th May

Episode 15 of Love At First Scent (broadcast live on Friday on Facebook) is now available on YouTube; watch it above or by clicking here. In this instalment I covered…

Persolaise 12th May 2018 8 Comments
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Persolaise Review: Blu Mediterraneo – Chinotto Di Liguria from Acqua Di Parma (2018)

As I write this, those of us living in the UK are going through another one of our all-too-rare bursts of a three-day summer (I expect that, as you read…

Persolaise 11th May 2018 2 Comments
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The Moment Of Doubt: An Interview With Christine Nagel Of Hermès + The Next Episode Of Love At First Scent

Towards the end of 2017, the current in-house perfumer at Hermès, Christine Nagel – whose past credits include Eau De Cartier, Archives 69 for Etat Libre D’Orange and more than…

Persolaise 8th May 2018 4 Comments
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Persolaise Review: Amsterdam from Gallivant (Giorgia Navarra; 2017)

He may be better known as an incense expert, but Bertrand Duchaufour has also developed something of a specialism for conveying the scents of flowers which we don’t always associate…

Persolaise 4th May 2018 2 Comments
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Persolaise Love At First Scent Episode 14 On YouTube

The latest episode of Love At First Scent (broadcast live on Friday) has now been permanently uploaded to YouTube. You can watch it above or by clicking here. In this…

Persolaise 30th April 2018 2 Comments
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Next Episode Of Love At First Scent On YouTube Live On Friday 27th April 2018

Just a brief post to let you know that I hope to broadcast the next episode of Love At First Scent on Friday, 27th April 2018, at 4 pm UK…

Persolaise 24th April 2018 0 Comments
Cinema Scent

Cinema Scent On BBC Radio 4 Film Programme: Perfume – The Story Of A Murderer (dir. Tom Tykwer; 2006)

For the latest instalment of my occasional contributions to Francine Stock’s Film Programme on BBC Radio 4, I turned to what is perhaps the most obvious entry in cinema’s olfactory…

Persolaise 20th April 2018 0 Comments
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Persolaise Review: Yael from Sammarco (Giovanni Sammarco; 2017)

The modern iris perfume is a curious beast: it pops up more frequently than one might expect thanks to the availability of new-fangled and affordable iris ingredients. But it often…

Persolaise 13th April 2018 0 Comments
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Persolaise Review: Good Girl Gone Bad Extreme from Kilian (Alberto Morillas; 2017)

I’m not sure why anyone would like to smell of toffee, but if the idea takes your fancy, I’ve found just the perfume: Kilian’s Good Girl Gone Bad Extreme, an…

Persolaise 6th April 2018 6 Comments
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My Very Best Wishes For Easter 2018

To all of you celebrating the end of Lent and the arrival of Easter: sincere wishes of peace and goodwill. Enjoy the feasting and yes, feel free to help yourself…

Persolaise 29th March 2018 2 Comments
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Persolaise Love At First Scent Episode 13 On YouTube

Episode 13 of Love At First Scent (broadcast one week ago on Facebook Live) is now available on YouTube. You can watch it above or by clicking here. In this…

Persolaise 23rd March 2018 1 Comments
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6 Perfume Styles Everyone Should Own – Persolaise On Feelunique

In my latest article for Feelunique, I provide a few recommendations for ensuring that your perfume wardrobe contains at least one example of each of the main scent styles.To see…

Persolaise 20th March 2018 0 Comments
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Persolaise Review: 50 ml D’Ambiguité from Marlou (2017)

I do love a perfume name that makes me laugh. In much the same way that Etat Libre D’Orange’s Rien always elicits a chuckle – because, in fact, it contains…

Persolaise 16th March 2018 2 Comments
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Persolaise Turns 8 + Love At First Scent & #Smellfie

Exactly eight years ago today, I published my very first post here on Persolaise.com, so I wanted to mark the occasion by saying a larger-than-Karl-Lagerfeld’s-ego thank you to each and…

Persolaise 11th March 2018 12 Comments
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Persolaise Mini-Reviews: October to December 2017 [part 2]

Here’s part 2 of my latest round-up of mini-reviews. For part 1, please click here. Enjoy! Un Air De Bretagne from L’Artisan Parfumeur (Juliette Karagueuzoglou; 2017)* I remain a huge…

Persolaise 9th March 2018 6 Comments
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Persolaise Review: Cardamusc from Hermès (Christine Nagel; 2018)

I have spent a disgraceful amount of time trying to write this particular piece, as I have never been in the position of composing anything quite like it. One false…

Persolaise 2nd March 2018 8 Comments
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Once Upon A Scent – Persolaise On Romantic Perfumes In ParfumPlus

My latest article in the Middle East’s ParfumPlus magazine turns to the not-unfamiliar connection between perfume and romance. To read it, please click on this link which will take you…

Persolaise 27th February 2018 2 Comments
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“Your Claims Have To Be Honest” – An Interview With Rodrigo Flores-Roux

With no fewer than 12 Fragrance Foundation Awards under his belt – the first one being for Clinique‘s Happy – Rodrigo Flores-Roux is unquestionably one of the most successful and…

Persolaise 23rd February 2018 10 Comments
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Persolaise Mini-Reviews: October to December 2017 [part 1]

It’s mini time again: another round-up of my reviews from Twitter and Instagram. To read the others in the series, please click here. La Petite Robe Noire Black Perfecto from…

Persolaise 19th February 2018 4 Comments
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Persolaise Love At First Scent Episode 12 On YouTube

The 12th episode of Love At First Scent was broadcast on Facebook Live on Sunday and you can now catch it on YouTube. As always, you can watch it above…

Persolaise 14th February 2018 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.