Science and perfumery have been constant companions for centuries. But one branch of the former that arguably hasn’t featured prominently in fragrance creation is neuroscience. Audrey Semeraro hopes to change this with her new brand, Edeniste. Each of her edps contains a so-called ‘de-stress’ accord, which she claims has been scientifically proven to reduce stress levels. And she also has a range of ‘Lifeboost’ scents, which are designed to be layered with the edps and can allegedly push the wearer’s mood in a certain direction (‘happiness’, ‘relaxed’, ‘energy’ to name but three). Semeraro came into my virtual studio the other day to talk about her work. To watch the interview, please click here: Edeniste Audrey Semeraro live interview.
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