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Frederic Malle leaves Estee Lauder

The speculators I alluded to above are theorising about all manner of likely (and less likely) reasons and scenarios. Take your pick from whichever of the following you fancy: i) thwarted creative freedom, ii) clashing and disagreeing with the marketing strategies employed by a multi-national monolith, iii) not wanting to put up any longer with his perfumes being cheapened, iv) the end of the time period for which he was contractually obliged to remain at Lauder, v) the alleged indignity of being ‘forced’ to collaborate with the clothing brand Acne Studios for his latest scent. The tales go on and on, but they’re based on little to no hard evidence. Over the years, I’ve lost count of the number of people who’ve told me that they know someone who knows someone who heard directly from Malle that he “always” regretted selling to Lauder

To read the rest of this post, which also includes reviews of Dans Tes Bras, Angeliques Sous La Pluie, Vetiver Extraordinaire, Une Rose, Lys Mediterranee, Le Parfum De Therese and French Lover, please click on this link to my Substack: Frederic Malle reviews, and thoughts on his departure from his own brand.

Persolaise


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2 thought on “Thoughts On Frederic Malle Leaving His Own Brand — And Reviews Of Some Of His Classic Scents”
  1. You said just what I’ve been thinking. It’s sad that the default setting of the community seems to be cynicism. But I, too, worry about the future–it seems his way of doing things couldn’t be easily replicated.

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