Purvi Joshi, Peosym, Live Interview

I was joined in my virtual studio the other day by Purvi Joshi, founder of Peosym, an Australia-based brand which currently has three perfumes in its portfolio: Lost Wonderer, Nirmohee and Horn OK Please. During the broadcast, we talked about how the brand was created, what Purvi had to do to find perfumers to realise her ideas and whether it’s been easy to persuade retailers to stock her work. Here’s a link to the broadcast: Purvi Joshi, Peosym, live intereview.

Persolaise

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