Jovoy Archives -

Of all the new niche brands that have popped up recently, three keep returning to my thoughts as they seem to represent the broad categories into which emerging perfume houses…

I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Andy Tauer
Basenotes
Black Narcissus
Bois De Jasmin
Grain De Musc
Now Smell This
Perfume Posse
Perfume Shrine

Jovoy Fire At Will Review – Vanina Murraciole; 2021

More Updates On The London Perfume Shopping Guide

Persolaise Review: Arquiste (2011) + Jovoy (2011) + Terry De Gunzburg (2012)

You Missed

Top 10 Perfumes For Halloween 2024 – Scents Of Darkness

25,000 Subscribers On YouTube! — Celebrating With A Special ‘Ask Me Anything’ Video

Papillon Epona, Burberry Goddess edp intense, Aesop Virere and other reviews – 2024

120 Years Of Disruption – Coty Celebrates Anniversary In Paris