Someone, somewhere must love this stuff. And by ‘stuff’ I mean the oeuvre of Jo Malone London, the brand that has turned blandness into a pursuit of almost scientific exactitude, fine-tuning every aspect of its perfume releases to ensure they never venture outside the realms of safety and absolutely never ever, heaven forfend, run the risk of attracting slurs such as ‘innovative’, ‘original’ and ‘interesting’. Or maybe the point is that, actually, nobody loves this stuff. Maybe it’s not designed to be loved. Maybe it’s just meant to be liked: mildly, non-commitally and very chastely. Whatever the reasons for their existence, the new scents from JML just keep coming, and I reviewed two of them – Yellow Hibiscus and Red Hibiscus – in a recent episode of Love At First Scent. Here’s a link to the video: Jo Malone London Red Hibiscus & Yellow Hibiscus review.
Not much remains to be added to the broadcast. As they approach their drydown, both perfumes become more and more generically pleasant and forgettable, with Yellow doing a better job than Red of hanging on to its central intentions (ie projecting a sunny personality).
During the live stream, one of the viewers wrote that they know someone who reportedly enjoys wearing Jo Malone perfumes, but can never identify which one they’ve sprayed. And that is pretty much all anyone needs to know about how distinctive the brand’s wares are, present hibiscuses included.
Persolaise
[Jo Malone London Red Hibiscus and Yellow Hibiscus reviews based on samples provided by the brand in 2021.]
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