Cartier Declaration review – The Favourites – Jean-Claude Ellena; 1998
Persolaise — Back in the 80s, in the UAE, a soap was launched onto the market. Little did we know that it came from a brand that had actually been established…
Huge Thanks For Your Support On Kofi – 2022
Massive thanks to all of you for continuing to support my work on Ko-Fi
The 5 Best Chanel No. 5 Ads
The best Chanel No. 5 ads, selected by award-winning perfume critic Persolaise (2021)
The Trouble With Perfume Adverts – Persolaise In Issue 3 of Tauer Mag
image: Tauer Perfumes I feel very fortunate to be able to say that latest edition of Tauer Mag features another piece by yours truly, this time on the far-too-vast-for-one-article subject…
Who’s Paying For Your Magazine?
In June, Andy Tauer published some thoughts on his blog about the relationship between the media and the perfume world. If any of you are interested in the many ways…
Persolaise Review: Smoke For The Soul from Kilian (Fabrice Pellegrin; 2014)
I’ve always thought there was something hollow at the heart of the Kilian brand. It goes without saying that it certainly isn’t the only perfume house which tries to seduce…
As Playful As Ever? – New TV Ads for Gaultier’s Classique And Le Male
At the recent London launch of the new TV advert for Gaultier‘s Classique and Le Male, Isabelle Fulconis* claimed that one of the main challenges faced by the team responsible…
Persolaise Review: Florabotanica from Balenciaga + Fetish Pour Homme from Roja Parfums + Pétale Noir from Agent Provocateur (2012)
This week, I give you three interesting twists on familiar themes. First up is Florabotanica, the latest from Balenciaga. Basically, it’s yet another rose, but thanks to the skill of…
Brad Pitt Is Smiling For A Reason
Over the last week or so, I’ve yet again had cause to think about the link between smells and memories, and I’ve found myself remembering a recent episode of Desert…
FiFi UK 2012 – Best Fragrance Advertisements
The FiFi UK awards ceremony will take place on Thursday (expect live tweets and Facebook updates!) which means this is an excellent time to have a closer look at the…
Surfin’ UAE
Yesterday, the temperature first thing in the morning was -2° Celsius and we had to scrape ice off the cars. A few days ago, we were driving around in 33°…
I Need To Report My Bathroom To IFRA
Those of you who follow me on Twitter may be aware that the bathroom at Maison Persolaise is now a disaster area. Well, that’s probably a slight exaggeration: the workmen…
Review: Bang by Marc Jacobs (2010)
Some fragrances impress you with the coherence of the entire package in which they arrive: the name, the colour of the juice, the bottle, the poster… they all interlock into…