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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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  • Cinema Scent
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Perfume review Video

Frederic Malle Northern Love review (Bruno Jovanovic; 2026)

Persolaise 1st November 2026 No Comments

List Video

Scents For A Halloween Party Playlist – Top 10 Perfumes For 2026

Persolaise 31st October 2026 No Comments

Perfume review Video

Christian Dior Dioriginals showcase review (2026)

Persolaise 27th October 2026 No Comments

Perfume review

Estee Lauder Glimmer review (Dominique Ropion, Anne Flipo & Jean-Marc Chaillan; 2026)

Persolaise 23rd October 2026 No Comments

Interview Video

Live Interviews With Ulrich Lang And Natalia Outeda Of Frassai

Persolaise 21st October 2026 No Comments

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Links To Tauerville

UK-based fans of Andy Tauer’s work may be interested to learn that he’s going to launch Une Rose Vermeille and Eau d’Épices (soon to be reviewed here on Persolaise.com) in…

Persolaise 29th September 2010 0 Comments
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Interview With Roja Dove

Please click here to be taken to my exclusive Basenotes interview with Roja Dove, curator of the Perfume Diaries exhibition at Harrods. Persolaise.

Persolaise 29th September 2010 0 Comments
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Review: Bang by Marc Jacobs (2010)

Some fragrances impress you with the coherence of the entire package in which they arrive: the name, the colour of the juice, the bottle, the poster… they all interlock into…

Persolaise 28th September 2010 4 Comments
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Advance Warning: Perfume Giveaway + Scentsations of Southampton

This weekend brought a wholly unexpected and very welcome surprise. I was trying to find some information on a company about which all I could remember was that its name…

Persolaise 27th September 2010 0 Comments
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New Event At Harrods Perfume Diaries + Autumn Calls

A quick post to share a piece of info some of you may find interesting. One final event has been added to the Harrods Perfume Diaries calendar: on Thursday 30th…

Persolaise 23rd September 2010 2 Comments
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Pyramid Building – 1

Here’s a question for you: how long does it take to smell a whole fragrance? Allow me to explain what I mean. A well-respected and successful perfumer I know once…

Persolaise 20th September 2010 14 Comments
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When Persolaise Met Monsieur Guerlain…

Please click here to be redirected to my Basenotes article about a very special event I attended last week: an audience with none other than Monsieur Jean-Paul Guerlain (creator of…

Persolaise 18th September 2010 0 Comments
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Review: Bleu De Chanel by Chanel (2010)

More often than not, a spray of a new men’s perfume leaves me sorely disappointed. Most of the recipes follow the same, cardboard-cutout pattern: a mono-dimensional burst of citrus leading…

Persolaise 14th September 2010 8 Comments
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The Perfume Diaries at Harrods

A few days ago, Madame Persolaise and I had a leisurely wander around the Perfume Diaries exhibition on the 4th floor of Harrods. There is a great deal I could…

Persolaise 13th September 2010 0 Comments
Perfume review

Review: Une Rose Vermeille by Tauer Perfumes (2010)

Tauer Une Rose Vermeille perfume review by award-winning critic Persolaise (2010, Andy Tauer, scent)

Persolaise 8th September 2010 4 Comments
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Perfume Regulation On The BBC

UK readers may like to click on this link to listen to the latest podcast of BBC Radio 4’s You & Yours. About 27 minutes into the episode you’ll find…

Persolaise 5th September 2010 2 Comments
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Normal Service…

Maison Persolaise is still hosting guests, so I’m afraid I need to apologise for the shortage of posts. But here are a couple of things to keep you busy. Please…

Persolaise 1st September 2010 0 Comments
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Who Needs Bleu

My month in Mumbai is well and truly over and I’m back at home, trying to restore my routines. Normal life can’t fully recommence just yet, though, because from tomorrow,…

Persolaise 27th August 2010 2 Comments
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Blissful Attack

It really is impossible to over-emphasise the prominence and importance of smells in Mumbai. My last post was just a brief, tip-of-the-iceberg sample of the stream of chemicals that constantly…

Persolaise 24th August 2010 5 Comments
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A Two-Minute Walk In Mumbai

You stroll past a sugar-cane juice seller and catch a whiff of an incense cone: rich and smoky, a Catholic scent that feels out of place amidst the noise of…

Persolaise 18th August 2010 0 Comments
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Classic Scents 1990-2010 According To Grain De Musc

If you enjoy lists, you might like to click here to read Grain De Musc’s proposal for ten ‘classic’ perfumes of the last twenty years. Be sure to check out…

Persolaise 17th August 2010 0 Comments
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Lawn Sipping

I’ve been in India for almost two weeks and I’ve got so many perfume-related stories to share, I doubt I’ll ever get the time to write them all down, but…

Persolaise 9th August 2010 0 Comments
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Smelly ABCs

When people are learning a new skill or craft, you quite often hear them complaining about the fact that they’re forced to spend hours mastering the basics. Budding pianists can’t…

Persolaise 2nd August 2010 2 Comments
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Review Showcase: Tauer Perfumes

Andy Tauer’s creations have just been added to the lines stocked at London’s Les Senteurs, which makes this is a perfect time for a retrospective review of one of the…

Persolaise 30th July 2010 4 Comments
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The Science Of Scent At London's Royal Institution

Please click here to be redirected to my Basenotes article about a lecture I recently attended on the topic of turning an idea into a scent. Thanks very much. Persolaise.

Persolaise 28th July 2010 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Frederic Malle Northern Love review (Bruno Jovanovic; 2026)
  • Scents For A Halloween Party Playlist – Top 10 Perfumes For 2026
  • Christian Dior Dioriginals showcase review (2026)
  • Estee Lauder Glimmer review (Dominique Ropion, Anne Flipo & Jean-Marc Chaillan; 2026)
  • Live Interviews With Ulrich Lang And Natalia Outeda Of Frassai

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Frederic Malle Northern Love review (Bruno Jovanovic; 2026)

List Video

Scents For A Halloween Party Playlist – Top 10 Perfumes For 2026

Perfume review Video

Christian Dior Dioriginals showcase review (2026)

Perfume review

Estee Lauder Glimmer review (Dominique Ropion, Anne Flipo & Jean-Marc Chaillan; 2026)

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.