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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Persolaise 1st May 2026 No Comments

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

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Review: Gucci By Gucci Sport Pour Homme by Gucci (2010)

Ah, the dangers of prejudice. When I saw that a sample of this new flanker had made its way into one of my shopping bags, I immediately condemned it to…

Persolaise 6th July 2010 4 Comments
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Wonderwood Sample Giveaway Result + Momentary Hibernation Lull

Thanks to everyone who took part in the Wonderwood draw. You’ll see from the image above that the winner is the second person who a left comment: Ines. Hopefully, I’ll…

Persolaise 3rd July 2010 3 Comments
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Scent Gathering With Andy Tauer

I recently had the good fortune to attend one of Ronny Geller‘s Scent Gatherings and spend several hours in the company of Andy Tauer, creator of, amongst others, L’Air Du…

Persolaise 2nd July 2010 0 Comments
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Roja Dove’s Haute Parfumerie

One of the perks of publishing on the Internet is that you can change posts with which you’re not entirely happy. This one is a case in point: over the…

Persolaise 1st July 2010 0 Comments
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Sample Giveaway + Review: Wonderwood by Comme Des Garçons (2010)

What kind of scent is conjured up in your mind by the words “wood gone mad”? Not, I reckon, a scent like Wonderwood, although that’s precisely the term CdG are…

Persolaise 29th June 2010 8 Comments
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Amouage – New London Boutique

On a peaceful street in Knightsbridge, hidden behind an unsightly pyramid of scaffolding, is London’s first stand-alone boutique for Amouage, the highly-respected house founded in the early 80s by a…

Persolaise 28th June 2010 4 Comments
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Advance Warning…

A little teaser for you: come back on Tuesday to find out how you could win a sample of a brand new scent from a well-known name.

Persolaise 27th June 2010 2 Comments
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Smoke Interrupted

Squeezing in a few, manically rushed moments of formulating never seems to produce worthwhile results. Despite the inexorable encroachment of the day job, I’ve tried to spend a few moments…

Persolaise 25th June 2010 2 Comments
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Perfect Preservation

The next time you go shopping for food, ask yourself if you can smell any of the fresh fruit and vegetables as you approach them. And if you can, then…

Persolaise 23rd June 2010 2 Comments
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Review: Orange Star by Tauer Perfumes (2010)

Confession time: over the last two weeks, I’ve made several failed attempts to write this review. It’s one thing to put down your thoughts on a fragrance whose maker is…

Persolaise 21st June 2010 8 Comments
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Hard Pressed

I don’t quite know how, but in between the extra demands of the day job, the insurmountable ironing and the million-and-one other things that need doing every single weekend, I…

Persolaise 20th June 2010 3 Comments
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More Opium

Some of you may recall my brief lament for the loss of YSL’s majestic Opium. Well, in the name of courteous reciprocal linking, I’d like to draw your attention to…

Persolaise 17th June 2010 4 Comments
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Review: Orange Blossom by Penhaligon's (2010)

Many scents are described as soft, but few actually convey the sensation of resting your head on a floating pillow of immaculately-shaped petals. Penhaligon’s Orange Blossom – the latest release…

Persolaise 17th June 2010 4 Comments
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Andy Tauer Back In London

Some of you may already be aware that Andy Tauer, the creator of several well-loved niche scents, including Lonestar Memories and Orange Star (soon to be reviewed here on Persolaise)…

Persolaise 15th June 2010 0 Comments
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Stunning Wages

If you’ve got a couple of minutes to spare, you might like to read an article in last Sunday’s Observer (click here) about the wages of some Indian workers who…

Persolaise 15th June 2010 2 Comments
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Double Bonded

The clock keeps ticking and it won’t be long before I’ll have to put the essential oils away again and devote several weeks’ worth of evenings to the day job,…

Persolaise 13th June 2010 4 Comments
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Review: Eternity Aqua by Calvin Klein (2010)

When I found out that Escape For Men has been discontinued, a triumphant smile appeared on my face. Sadly, that’s now faded, because CK have played around with the formula…

Persolaise 9th June 2010 2 Comments
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Relatively Mainstream

One thing I never take for granted is my wife’s patience. During our brief pop into France, we had to go into every single – and boy, do I mean…

Persolaise 7th June 2010 0 Comments
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Food And Fragrance

Whilst going through my files today, I encountered the very first perfume formula I put together, which – in my naive way – I thought smelled pretty good, until someone…

Persolaise 3rd June 2010 3 Comments
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Orange Star London Launch

Please click here to be redirected to my Basenotes article about the recent launch of Andy Tauer’s Orange Star in London. Thanks, Persolaise.

Persolaise 1st June 2010 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976
  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Parfumo

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You Missed

Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.