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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Review: Orange Star by Tauer Perfumes (2010)

Confession time: over the last two weeks, I’ve made several failed attempts to write this review. It’s one thing to put down your thoughts on a fragrance whose maker is…

Persolaise 21st June 2010 8 Comments
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Hard Pressed

I don’t quite know how, but in between the extra demands of the day job, the insurmountable ironing and the million-and-one other things that need doing every single weekend, I…

Persolaise 20th June 2010 3 Comments
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More Opium

Some of you may recall my brief lament for the loss of YSL’s majestic Opium. Well, in the name of courteous reciprocal linking, I’d like to draw your attention to…

Persolaise 17th June 2010 4 Comments
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Review: Orange Blossom by Penhaligon's (2010)

Many scents are described as soft, but few actually convey the sensation of resting your head on a floating pillow of immaculately-shaped petals. Penhaligon’s Orange Blossom – the latest release…

Persolaise 17th June 2010 4 Comments
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Andy Tauer Back In London

Some of you may already be aware that Andy Tauer, the creator of several well-loved niche scents, including Lonestar Memories and Orange Star (soon to be reviewed here on Persolaise)…

Persolaise 15th June 2010 0 Comments
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Stunning Wages

If you’ve got a couple of minutes to spare, you might like to read an article in last Sunday’s Observer (click here) about the wages of some Indian workers who…

Persolaise 15th June 2010 2 Comments
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Double Bonded

The clock keeps ticking and it won’t be long before I’ll have to put the essential oils away again and devote several weeks’ worth of evenings to the day job,…

Persolaise 13th June 2010 4 Comments
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Review: Eternity Aqua by Calvin Klein (2010)

When I found out that Escape For Men has been discontinued, a triumphant smile appeared on my face. Sadly, that’s now faded, because CK have played around with the formula…

Persolaise 9th June 2010 2 Comments
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Relatively Mainstream

One thing I never take for granted is my wife’s patience. During our brief pop into France, we had to go into every single – and boy, do I mean…

Persolaise 7th June 2010 0 Comments
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Food And Fragrance

Whilst going through my files today, I encountered the very first perfume formula I put together, which – in my naive way – I thought smelled pretty good, until someone…

Persolaise 3rd June 2010 3 Comments
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Orange Star London Launch

Please click here to be redirected to my Basenotes article about the recent launch of Andy Tauer’s Orange Star in London. Thanks, Persolaise.

Persolaise 1st June 2010 2 Comments
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Review: Aqua Allegoria Flora Nymphéa by Guerlain (2010)

The Aqua Allegoria range often gets a bad press, but I reckon Guerlain ought to keep going with their fragrance haiku, because every now and then it allows us to…

Persolaise 31st May 2010 3 Comments
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Launching The Past

I think excitement is always made more electric when it carries a crackle of nostalgia, like the anticipation of meeting up with a dear friend you haven’t seen for over…

Persolaise 27th May 2010 0 Comments
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Review: L'Eau by Serge Lutens (2010)

Artists are allowed to change direction. But their fans aren’t obliged to follow them wherever they go. So when Serge Lutens decide to propel themselves as far away as they…

Persolaise 25th May 2010 2 Comments
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All Greened Out

The words ‘outdoorsy, ‘practical’ and ‘green fingered’ are never, ever used to describe me, which is why today was something of a trial. A sizeable patch of our garden has…

Persolaise 23rd May 2010 0 Comments
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A Genuine Start?

I think I’ve mentioned before that the demands of my day job go through distinct phases. Most of the time, I’m fortunate enough not to have to take a great…

Persolaise 21st May 2010 5 Comments
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Review: Géranium Pour Monsieur by Editions De Parfums Frederic Malle (2009)

What’s the smell of the modern dandy? Does a metrosexual wear one of the generic woody cocktails that flood the market at the rate of twenty a week? Does he…

Persolaise 18th May 2010 0 Comments
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Spring Bargains

Don’t ever let me say that good luck never comes my way. Today, at an antiques fair, I spotted a pristine, sealed box of 10ml of Diorissimo Esprit De Parfum.…

Persolaise 15th May 2010 0 Comments
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The Science Of Scent At The Royal Institution

Some of you may be interested to learn that the Royal Institution in London has rescheduled the Science of Scent talk that was meant to have taken place in April;…

Persolaise 13th May 2010 3 Comments
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Of Time And Salisbury

Time for formulation has been almost non-existent over the last few weeks. The inevitable delays caused by the ach-cloud-induced rail journey from Istanbul meant that it took a while for…

Persolaise 12th May 2010 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.