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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

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Sample Give-Away + Review: Vanille from Mona Di Orio (2011)

A perfume should be able to speak for itself. But on some occasions, hearing its creator explain the logic behind its formulation adds considerable depth to how the scent is…

Persolaise 1st July 2011 35 Comments
Interview

Twenty Blotters For… Vero Kern

Vero Kern interview by perfume critic Persolaise (2011, Vero Profumo, Twenty Blotters)

Persolaise 28th June 2011 6 Comments
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Persolaise Goes Mobile + BBC Four Perfume Documentary Broadcast Date

I’ve already mentioned this on Twitter and Basenotes, but just in case some of you aren’t yet aware: episode 1 of Ian Denyer’s perfume documentary will be broadcast on BBC…

Persolaise 26th June 2011 8 Comments
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Review: Santal 33 from Le Labo (2011)

When I first sprayed Le Labo’s latest, I immediately went on Twitter and posted the word, “Wow,” thereby breaking my personal rule about jumping to conclusions. This was India in…

Persolaise 24th June 2011 10 Comments
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Guest Post: Fragrance Companies – Beware Of Men And Older Women by Elena Vosnaki

It’s a known fact that the fragrance industry generates the majority of its profits from purchases made by women. But men are buyers too, with the need to have their…

Persolaise 21st June 2011 10 Comments
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BBC Perfume Documentary + Aftelier Draw Winner

Some of you may remember that a few months ago I wrote about being interviewed for a three-part BBC documentary about perfume, directed by Ian Denyer. Well, I’m pleased to…

Persolaise 19th June 2011 4 Comments
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Review: Honour Man & Honour Woman from Amouage (2011) + Perfume Names

Amouage perfumes don’t exactly keep themselves to themselves. Bold and emphatic, they tend to conquer every lily-livered weakling in their path, showing no mercy and taking no prisoners. But Honour…

Persolaise 17th June 2011 15 Comments
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Guest Post: Strangers When We Meet – Revisiting L’Heure Bleue by Carrie Meredith

I’m sure you all know the saying “When you love something, set it free. If it comes back to you, it’s yours”. Does that also apply to perfume? I set…

Persolaise 14th June 2011 19 Comments
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Aftelier Give-Away + Penhaligon’s Link

You’re going to get sick of reading this pretty soon, but yes, the Invasion Of The Day Job is still going strong. I’m hanging on in there… and using lots…

Persolaise 12th June 2011 31 Comments
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Review: Aqua Allegoria Jasminora from Guerlain (2011) and Aqua Fahrenheit from Christian Dior (2011)

I’m often asked if price is a good indicator of the quality of a perfume. When I’m told that I must restrict my answer to one word, I always say,…

Persolaise 10th June 2011 4 Comments
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Twenty Blotters For… Etienne De Swardt

Okay, like last Tuesday’s post, this one isn’t by a guest either, but it does hand the microphone to someone other than myself, which means it’s very much in keeping…

Persolaise 7th June 2011 11 Comments
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Review: Blessings eau de parfum from Belinda Brown (2011)

I think my brain’s vocab centre has had a slight melt-down. I need a synonym for ‘fuzzy’, but none of the ones I’ve come up with so far capture the…

Persolaise 3rd June 2011 14 Comments
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Melon Feta… And Other Cultural Matters

If you’ve come here hoping to find out who my next guest blogger is, I’m sorry to say that, this week, you’re going to have to put up with me.…

Persolaise 31st May 2011 8 Comments
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Lily Of The Valley Winner + IFRA Interview + Silly Searches

I hope your weekend’s treating you well so far. As I type these words, the trees outside my window are being manhandled by the wind and the clouds are threatening…

Persolaise 29th May 2011 4 Comments
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Review: Week-end À Deauville from Nicolaï (2011)

Generally speaking, there are two types of perfume labelled with the word ‘leather’: those which take their inspiration from the stench of a tannery and those which aim to evoke…

Persolaise 27th May 2011 3 Comments
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Guest Post: A Brief Exploration Of The Sense Of Smell by Ronny Geller

What was the first smell of significance you remember? And the first perfume you loved? When Persolaise asked whether I might be interested in doing a guest post on his…

Persolaise 24th May 2011 3 Comments
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A Brief Pause + Link To Basenotes Dior Article

François Demachy; photo by Dior A brief, utilitarian post today. I just thought I’d come up for air to let you know that the Invasion Of The Day Job is…

Persolaise 22nd May 2011 0 Comments
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Sample Give-Away + Review Showcase: Angela Flanders

96 Columbia Road must surely be London’s best kept fragrance secret. A cosy shop decorated with Venetian masks, Rajasthani puppets and antique European furniture, it’s one of only two places…

Persolaise 20th May 2011 18 Comments
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Guest Post: Burning Desire – Candles From Editions De Parfums Frederic Malle by Olfactoria

Who doesn’t love Frederic Malle’s perfumes? Anyone? Well, I certainly do, so when he introduced a home scent line in 2009, I paid attention. But somehow, I never got around…

Persolaise 17th May 2011 12 Comments
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Reviews: Lumiere, Cepes & Tuberose, Honey Blossom & Parfum De Maroc from Aftelier + Thoughts On Natural Perfumes

I wonder if I would’ve detected an unfamiliar quality in Mandy Aftel’s perfumes if I’d first smelt them without knowing that they contain no synthetics. I’d like to think that…

Persolaise 12th May 2011 11 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

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  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews - 2026
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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Now Smell This
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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.