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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Persolaise 1st May 2026 No Comments

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Uncategorized

Reviews: Fareb, Sucre D’Ebène, Manguier Métisse, Ambre Céruléen & Naïviris from Huitième Art (2010)

The unifying concept behind Pierre Guillaume’s Huitième Art certainly seems promising on paper. “What would Chanel N° 5 be without its aldehydes,” asks the range’s dedicated website, “L’Eau Sauvage without…

Persolaise 22nd July 2011 14 Comments
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The Lynx Effect – Episode 3 Of The BBC’s Perfume Documentary

If divisiveness is a measure of the quality of a piece of work, then Ian Denyer’s final entry in his Perfume documentary is probably the best of the series. Whilst…

Persolaise 19th July 2011 18 Comments
Uncategorized

Is That CK One Summer On Your Dressing Table?

For the last few days, the atmosphere at Maison Persolaise has been filled not with the scents of lilial, isobutyl quinoline and phenyl ethyl alcohol, but melting chocolate, hot butter…

Persolaise 17th July 2011 23 Comments
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Reviews: Shalimar Parfum Initial from Guerlain and Miss Dior Chérie Blooming Bouquet from Christian Dior (2011)

Okay, here we go. Time to bite the bullet and articulate my thoughts on what is unquestionably one of the most important perfume releases of the year, regardless of the…

Persolaise 15th July 2011 19 Comments
Uncategorized

To Snub Or To Scathe?

You know you’re exhausted when you place an order for what you think is a new raw material only to discover that you’ve already got it in your lab. In…

Persolaise 12th July 2011 24 Comments
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Mona Di Orio Draw Winner + Impossible Potion – Episode 2 Of The BBC’s Perfume Documentary

Despite the best efforts of an eccentric, pipe-smoking, kilt-wearing American, the trans-Atlantic battle in the second episode of BBC Four’s Perfume documentary is again won by France. In this instalment,…

Persolaise 10th July 2011 14 Comments
Uncategorized

Review: 02 Owari from Odin (2009)

You know the onomatopoeic ‘sound effect’ captions used in comic books? Well, Owari opens with a KA-POW, BANG, SHAZZAM! The top notes leap off the skin in a burst of…

Persolaise 8th July 2011 6 Comments
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Persolaise Inhales Again

I don’t want to speak too soon, but I think it’s safe to say that the Invasion Of The Day Job (Summer 2011) is just about over. If you experience…

Persolaise 5th July 2011 8 Comments
Uncategorized

Wake Up And Smell The PR – Episode 1 Of The BBC’s Perfume Documentary

Irony is alive and well… at least in the world of TV documentaries. After months of anticipation, those of us based in the UK finally got to watch part 1…

Persolaise 3rd July 2011 22 Comments
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Sample Give-Away + Review: Vanille from Mona Di Orio (2011)

A perfume should be able to speak for itself. But on some occasions, hearing its creator explain the logic behind its formulation adds considerable depth to how the scent is…

Persolaise 1st July 2011 35 Comments
Interview

Twenty Blotters For… Vero Kern

Vero Kern interview by perfume critic Persolaise (2011, Vero Profumo, Twenty Blotters)

Persolaise 28th June 2011 6 Comments
Uncategorized

Persolaise Goes Mobile + BBC Four Perfume Documentary Broadcast Date

I’ve already mentioned this on Twitter and Basenotes, but just in case some of you aren’t yet aware: episode 1 of Ian Denyer’s perfume documentary will be broadcast on BBC…

Persolaise 26th June 2011 8 Comments
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Review: Santal 33 from Le Labo (2011)

When I first sprayed Le Labo’s latest, I immediately went on Twitter and posted the word, “Wow,” thereby breaking my personal rule about jumping to conclusions. This was India in…

Persolaise 24th June 2011 10 Comments
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Guest Post: Fragrance Companies – Beware Of Men And Older Women by Elena Vosnaki

It’s a known fact that the fragrance industry generates the majority of its profits from purchases made by women. But men are buyers too, with the need to have their…

Persolaise 21st June 2011 10 Comments
Uncategorized

BBC Perfume Documentary + Aftelier Draw Winner

Some of you may remember that a few months ago I wrote about being interviewed for a three-part BBC documentary about perfume, directed by Ian Denyer. Well, I’m pleased to…

Persolaise 19th June 2011 4 Comments
Uncategorized

Review: Honour Man & Honour Woman from Amouage (2011) + Perfume Names

Amouage perfumes don’t exactly keep themselves to themselves. Bold and emphatic, they tend to conquer every lily-livered weakling in their path, showing no mercy and taking no prisoners. But Honour…

Persolaise 17th June 2011 15 Comments
Uncategorized

Guest Post: Strangers When We Meet – Revisiting L’Heure Bleue by Carrie Meredith

I’m sure you all know the saying “When you love something, set it free. If it comes back to you, it’s yours”. Does that also apply to perfume? I set…

Persolaise 14th June 2011 19 Comments
Uncategorized

Aftelier Give-Away + Penhaligon’s Link

You’re going to get sick of reading this pretty soon, but yes, the Invasion Of The Day Job is still going strong. I’m hanging on in there… and using lots…

Persolaise 12th June 2011 31 Comments
Uncategorized

Review: Aqua Allegoria Jasminora from Guerlain (2011) and Aqua Fahrenheit from Christian Dior (2011)

I’m often asked if price is a good indicator of the quality of a perfume. When I’m told that I must restrict my answer to one word, I always say,…

Persolaise 10th June 2011 4 Comments
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Twenty Blotters For… Etienne De Swardt

Okay, like last Tuesday’s post, this one isn’t by a guest either, but it does hand the microphone to someone other than myself, which means it’s very much in keeping…

Persolaise 7th June 2011 11 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976
  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Parfumo

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You Missed

Perfume review

Penhaligon’s Lily Of The Valley review – Michael Pickthall; 1976

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.