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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Persolaise 18th August 2026 No Comments

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Persolaise 8th August 2026 2 Comments

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

Persolaise 1st August 2026 No Comments

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Persolaise 15th July 2026 No Comments

Perfume review Video

Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

Persolaise 11th July 2026 No Comments

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Persolaise Review: No. 10 White Oud from Agonist (2014)

Before you scream in horror at the sight of that dreaded three-letter word, let me tell you one thing: No. 10 White Oud is an oud which doesn’t even pretend…

Persolaise 20th February 2015 4 Comments
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Persolaise On Men’s Scents In How To Spend It

A few months ago, I was interviewed by Lucia Van Der Post for an article she was writing about fragrances for men. Her piece was published in the FT’s How…

Persolaise 17th February 2015 0 Comments
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Persolaise Review: Coco Noir extrait from Chanel (Jacques Polge; 2014)

Considering that it hasn’t been pushed in any significant way by Chanel‘s daunting marketing machine, Coco Noir has won an impressive number of followers. The general consensus amongst critics was…

Persolaise 13th February 2015 2 Comments
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News: Persolaise Shortlisted For 2014 Jasmine Awards

A brief item from me today, just to let you know that my scribblings have been recognised by this year’s Jasmine Award judges. Three of my articles have been shortlisted…

Persolaise 11th February 2015 8 Comments
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Never At Sephora – Bertrand Duchaufour At The Launch Of Penhaligon’s Ostara

Towards the end of 2014, Bertrand Duchaufour popped into London to launch Ostara, his latest creation for Penhaligon’s. Inspired by a perfume he encountered in Jodhpur – where he was…

Persolaise 10th February 2015 0 Comments
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Persolaise Review: Aromatics In White from Clinique (Nicolas Beaulieu; 2015)

By the pricking of my thumbs, something musky this way comes. Or should that be, “something snowy”? Two trends seem to be gaining momentum in the perfume world – i)…

Persolaise 6th February 2015 14 Comments
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“You Have To Be More Direct” – An Interview With Carlos Benaïm

“Frederic Malle is much more directive. But he doesn’t tell you what to do. I would sit with him and he would give ideas. Sometimes I agreed with his ideas,…

Persolaise 3rd February 2015 0 Comments
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Persolaise Review: La Religieuse from Serge Lutens (Christopher Sheldrake; 2015)

Waiting for the next Lutens release has almost become like anticipating the next movie from Terrence Malick. Granted, Uncle Serge doesn’t exercise our patience quite as much as Malick does,…

Persolaise 23rd January 2015 10 Comments
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Scent & Sensibility To Close Down – Buy Your Favourite Tauer Perfumes Now

Some of you may be aware that the Swiss franc went through what might wryly be called an ‘unexpected situation’ last week (click here for the BBC’s description of the…

Persolaise 20th January 2015 4 Comments
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Persolaise Review: Aperture from Ulrich Lang (2013)

You know a perfume is sufficiently interesting in its own right when wearing it makes you forget its marketing baggage. In this case, the ‘story’ revolves around photography and Lang’s…

Persolaise 16th January 2015 0 Comments
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Vote For The Best Perfumes Of 2014

As we sink deeper into the melee affectionately described as ‘awards season’, some of you might like to make your own voices heard about your favourite perfume releases of last…

Persolaise 13th January 2015 0 Comments
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Persolaise Review: Kerbside Violet from Gorilla Perfume (Simon & Mark Constantine; 2014)

Violet leaf absolute is one of those materials which serve to show how utterly impossible it is to describe smells with words. In perfumer-shorthand, it’s called ‘green’, but that places…

Persolaise 9th January 2015 2 Comments
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Happy 2015!

A very happy new year to all of you. I hope you’ve recovered from the excesses of the festive season and are looking forward to twelve months of peace, happiness,…

Persolaise 6th January 2015 0 Comments
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Best Perfumes Of 2014 – A Time For Looking Back

If a pining for the past is a sign of social disquiet, then 2014 must have been a worrying year for the perfume industry: a significant proportion of new releases…

Persolaise 29th December 2014 6 Comments
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Christmas Wishes 2014

We’ve nearly made it, folks. We just need to get through that pile of mince pies in the corner, the presents under the tree, the turkey in the oven… and…

Persolaise 23rd December 2014 4 Comments
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Persolaise Review: Tobacco Rose, Anubis & Angélique from Papillon (Liz Moores; 2014)

When I interviewed Papillon’s founder, Liz Moores*, I told her that, putting aside the issue of personal taste, the most striking feature of her debut scents is that they are…

Persolaise 19th December 2014 0 Comments
Perfume review

Persolaise Review: Mitsouko from Guerlain (Jacques Guerlain; 1919 [and Thierry Wasser; 2013/14])

Guerlain Mitsouko reformulation review by award-winning critic Persolaise (Jacques Guerlain, Thierry Wasser, scent)

Persolaise 17th December 2014 12 Comments
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Perfume Mini-Reviews From Twitter – July to September 2014 [part 2]

Here’s the second part of my compilation of Twitter mini-reviews published between July and September 2014. Cologne from Etat Libre D’Orange (Alexandra Kosinski; 2014)* Pays homage to Mugler’s Cologne. Citruses…

Persolaise 15th December 2014 6 Comments
Perfume review

Persolaise Review: Dior Homme Parfum from Christian Dior (François Demachy; 2014)

Dior Homme parfum review by award-winning perfume critic Persolaise (Francois Demachy, 2014)

Persolaise 12th December 2014 4 Comments
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‘It’s Still A Challenge’ – Arquiste’s Carlos Huber At Bloom Perfumery

Carlos Huber at Bloom image: Bloom Although I remain a massive fan of the brand, I find myself unable to give an unqualified thumbs up to Arquiste‘s new The Architects…

Persolaise 10th December 2014 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • The Joy Of Taking Your Time – Thoughts On Slow Perfumery
  • Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews
  • Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance
  • A Scented Odyssey – Top 10 Perfumes For Greek Gods
  • Van Cleef & Arpels First, Estee Lauder Bronze Goddess, Jovoy showcase and other reviews – 2026

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  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
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  • The Lynx Effect - Episode 3 Of The BBC's Perfume Documentary

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

News Perfume review

The Joy Of Taking Your Time – Thoughts On Slow Perfumery

Perfume review

Chanel Coco Mademoiselle Crush Absolu (Olivier Polge; 2026) and ‘new’ No. 5 eau de toilette reviews

Interview

Speaking The Same Language – An Interview With Calice Becker At The Launch Of The Merchant Of Venice Renaissance

List Video

A Scented Odyssey – Top 10 Perfumes For Greek Gods

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2026 © All rights reserved | Blogrift by Themeansar.