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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Persolaise 8th March 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Uncategorized

Advent 2014 – Win An Explorer Set From Tauer Perfumes

There are 27 days to go until the end of the year, and I don’t know about you, but Madame Persolaise and I are definitely not ready to bid farewell…

Persolaise 4th December 2014 131 Comments
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‘Something Very New York’ – An Interview With Kelly Kovack Of Odin

I’m not sure how it’s perceived in the USA, but here in Britain, Odin seems to be one of those brands which are always slipping beyond the reach of most…

Persolaise 3rd December 2014 0 Comments
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Persolaise Review: Sylvan Song from Grossmith (Celine Guivarch; 2014)

Sometimes you just need to stick to what you know best. On occasion, the output of the revived Grossmith has been dismissed as mere ‘heritage perfumery’, but there’s nothing intrinsically…

Persolaise 1st December 2014 0 Comments
List Perfume review

Kicking Up A Stink – The Definitive Guide To The Best Oud Perfumes

Guide to the best oud perfumes by award-winning critic Persolaise (feat. Tom Ford, Amouage, Dior, Le Labo, Montale, Nicolai, Ajmal, Francis Kurkdjian)

Persolaise 24th November 2014 23 Comments
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Persolaise Review: Concrete Flower from Atelier PMP (Mark Buxton; 2014)

As far as I’m concerned, any brand which releases only one new perfume per year is worthy of serious attention. In an environment where even niche outfits seem unable to…

Persolaise 21st November 2014 0 Comments
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Persolaise’s Summer 2014 Perfumes In ParfumPlus

An edited version of my post on perfumes for summer 2014 has appeared in the latest issue of ParfumPlus magazine. If you’d like to read it, please click on this…

Persolaise 19th November 2014 0 Comments
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‘My Most Important Ally’ – Chandler Burr On Dior

As someone who owns very well-thumbed copies of The Perfect Scent and The Emperor Of Scent, I was excited to discover that Chandler Burr’s distinctive prose style has once again…

Persolaise 17th November 2014 4 Comments
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Persolaise Review: Cuir D’Ange from Hermès (Jean-Claude Ellena; 2014)

In David Almond’s book, Skellig, a young boy encounters a strange man in the ramshackle shed at his new house. He’s filthy, his clothes are in tatters and he reeks…

Persolaise 14th November 2014 1 Comments
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The Legendary Chantal Roos On The Launch Of Her New Brand, Dear Rose

From left to right: Alexandra and Chantal Roos, co-founders of Dear Rose “Oh, Bloody Rose! Bloody Rose has no rose in it. It’s a hypnotic white flower. It’s the naughty…

Persolaise 12th November 2014 0 Comments
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Change Is Here – Estée Lauder Buys Frederic Malle

It’s been only a few days since the announcement was made that Editions De Parfums Frederic Malle is to be bought by Estée Lauder, but already the finger-waggers are crawling…

Persolaise 9th November 2014 0 Comments
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Christmas 2014 Perfume Recommendations – French Kisses, Vintage Handbags & A Great Big Nothing

I can’t start thinking about Christmas until we’ve seen the back of All Saints’ Day; any sign of Yuletide shenanigans before then makes my stomach turn. But we are now…

Persolaise 7th November 2014 2 Comments
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The Psychology Of Airport Shopping – Niche Perfumery Comes To Abu Dhabi Duty Free

She reaches into the plastic tray, takes out her handbag and slings it over her shoulder. She hoists her bright orange case off the conveyor belt and places it on…

Persolaise 4th November 2014 4 Comments
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Persolaise At London’s Science Museum – Book Tickets Now!

On Friday 21st November, I’ll be giving a talk at the Dana Centre at London’s Science Museum on the subject of writing about perfume and smell. The event will part…

Persolaise 29th October 2014 0 Comments
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30th Anniversary Of London’s Les Senteurs – Interview with Betty Hawksley, Claire Hawksley & James Craven

It’s almost 100% safe to assume that if you’re the sort of person who has made the effort to come to this site and read these words, then you’ve heard…

Persolaise 28th October 2014 0 Comments
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Persolaise Review: L’Homme Ideal from Guerlain (Thierry Wasser; 2014)

It’s probably fair to say that Guerlain is in a tricky position. On the one hand, it has to satisfy its owners by churning out a steady stream of till-friendly…

Persolaise 24th October 2014 0 Comments
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Bring On The Bling – The Salon De Parfums At Harrods

I’m reliably informed that mere hours before its official opening, a few sections of Harrods‘ Salon De Parfums didn’t even have a floor yet. Well, someone must have worked their…

Persolaise 21st October 2014 3 Comments
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Persolaise Review: Rose Flash from Tauerville (Andy Tauer; 2014)

Roses are always an easy sell for me – the result of a youth spent in the Middle East? – but when they’re touched by the hand of Andy Tauer,…

Persolaise 17th October 2014 11 Comments
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The Salon De Parfums Opens At Harrods

In 2010, the site of the year’s most exciting perfumery event in the UK – the Perfume Diaries exhibition – was Harrods. And now, in 2014, it looks like the…

Persolaise 14th October 2014 0 Comments
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Persolaise Review: L’Incendiaire from Serge Lutens (Christopher Sheldrake; 2014)

I don’t often pass comment on the price of new perfume releases, but sometimes it’s hard not to. The latest scent from Serge Lutens – the first in what is…

Persolaise 10th October 2014 12 Comments
Interview

A Very Full Day – Olivier Cresp on Angel, Penhaligon’s And The Manic Pace Of Perfumery

If Olivier Cresp is fed up with talking about Angel, he doesn’t show it. Since the fragrance was launched in 1992, he’s probably spent a frightening proportion of his life…

Persolaise 7th October 2014 11 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • 20 Years Of Escentric Molecules – Live Interview With Geza Schoen
  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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You Missed

Interview Video

20 Years Of Escentric Molecules – Live Interview With Geza Schoen

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.