“The sigh said it all.” That’s one of the comments left by a viewer in my recent broadcast on the new, alcohol-free version of Dior J’Adore, dubbed “parfum d’eau.” To watch the video, please click on this link: Dior J’Adore parfum d’eau review.

I don’t have a great deal to add to the observations I made during the episode because, yes, the sigh really did say it all. There’s nothing wrong with Dior having a go at a different perfume format, and I daresay there must be some potential buyers out there who’ll be attracted by the idea of an alcohol-free composition, for whatever reason. But it’s difficult to see many people getting excited by this wan, uninspired, shampoo-musk floral that has no right to be associated with the J’Adore name. Back in 1999, Calice Becker’s original version of the scent was genuinely luminous and golden-hued: a cluster of jasmine petals dipped in a Midas fountain in some balmy corner of the sun. Over the years, the gold has become progressively duller, to the extent that it now barely resembles a sheet of yellow plastic. The adoration has gone astray. And the only thing we can do is think back fondly to what we once had. And sigh.

Persolaise

[Dior J’Adore parfum d’eau review based on a sample provided by the brand in 2022.]


If you’ve enjoyed this post, please consider supporting my work
by ‘buying me a coffee’ using the panel below.

Thanks very much indeed.

Dior J'Adore parfum d'eau review by award-winning perfume critic Persolaise, 2022

Discover more from

Subscribe to get the latest posts to your email.

I love hearing from my readers, so please feel free to write a comment or ask a question.