Jovoy’s Francois Henin On Changing His Brand’s Look & Making New Perfume, Ha Long Bay

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We are under stress. We have many players selling stock. They are discounting. We don’t know where they got the product from. It could be on social networks, it could be on Snapchat. We don’t know if they are original. And this is stressing the traditional players like us who are paying rent, training staff, doing things by the book. But I don’t think this has a future because at the end, people are going to get bored with that.

To read the rest of my interview with Jovoy’s Francois Henin — in which he discusses the house’s re-brand, the creation of the new Ha Long Bay, and which of his scents he considers to be the very best — please click on this link to my Substack: Fighting With The Same Rules – An Interview With Jovoy’s Francois Henin.

Persolaise

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