Coty La Rose Jacqueminot original Baccarat bottle - image by Persolaise 2024

With somewhat Bond-villainesque theatricality, buttons were pressed, the lighting changed, and our gaze was drawn to a frieze depicting a desert landscape: a cue for us to be presented with a reconstruction of the purring, sweet-animalic Ambre Antique (1905), the scent which, so we were told, heralded the arrival of amber perfumes. A few moments later, the scenery changed again, and we were in a mossy forest: a setting designed to introduce us to 1917’s Chypre, the composition that, as you’re no doubt aware, began a genre all its own.

To read my Substack account of Coty’s recent 120th anniversary celebrations, please click on this link: Dare To Disrupt – Coty Marks 120th Anniversary With Exclusive Paris Exhibition.

Persolaise


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2 thought on “120 Years Of Disruption – Coty Celebrates Anniversary In Paris”
  1. Oh my goodness, I think the first perfume I ever bought for myself (after years of aunts sending me Avon Pretty Peach products!) was Coty’s L’Aimant – I think I was 14 or 15 years old (am now in my mid 60s so choice was a tad limited back then)!

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