[Samples of the scents reviewed by me were provided by the brands in 2023.]

After far too long a break, Max Forti joined me in my virtual studio the other day for a session in which we took questions from the live audience. We touched on the issue of what counts as ‘niche’ these days, as well as talking about some of the more worrying trends we’re seeing in the industry and where we think Francis Kurkdjian might be taking things at Dior. We also presented a handful of the more notable releases of the last few months (see below). Here’s a link to the video: Ask Us Anything with Max Forti and Persolaise.

The four scents we covered, with timestamps:

Primera Perfumes Kuwait Smokey Jazz 5:19
Nez 1+1 Adorem (Fabrice Pellegrin) 17:58
Amouroud White Sands 37:50
Diptyque L’Eau Papier (Fabrice Pellegrin) 50:54

Persolaise


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Ask Us Anything video with Max Forti and Persolaise, 2023

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