Alex Lee Archives -

Born To Stand Out Showcase Review – various perfumers; 2024

Persolaise 1st September 2024 0 Comments

– It’s difficult not to be suspicious about a brand that calls itself Born To Stand Out (sorry, I refuse to remove the spaces between the words). It carries more…

Interview Video

Masque Milano Alessandro Brun Interview

Persolaise 6th April 2021 1 Comments

Masque Milano Alessandro Brun interview by award-winning perfume critic Persolaise (2021)

Perfume review Video

Masque Milano Ray-Flection Review – Alex Lee; 2020

Persolaise 20th December 2020 0 Comments

Masque Milano Ray-Flection review by award-winning perfume critic Persolaise (Alex Lee, 2020)

I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Andy Tauer
Basenotes
Black Narcissus
Bois De Jasmin
Grain De Musc
Now Smell This
Perfume Posse
Perfume Shrine

Born To Stand Out Showcase Review – various perfumers; 2024

Masque Milano Alessandro Brun Interview

Masque Milano Ray-Flection Review – Alex Lee; 2020

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