Yesterday, Love At First Scent turned its attention to the west for a live interview with New York-based Mona Maine De Biran, one of the founders of Kierin NYC, a relatively new brand that has set itself the not inconsiderable challenge of targeting people who don’t consider themselves to be perfume buyers. To find out how she tries to make her work appealing to them – as well as how she started her brand and why all her debut scents were created by Mathieu Nardin – please watch the video. Here’s a link: Mona Maine De Biran Kierin NYC interview 2020.
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