An odd little fact. Over the course of the last four years, I’ve been fortunate enough to publish interviews with several prominent industry figures here on Persolaise.com, but amongst their…
I wonder whether the home scent market is harder to break into than the world of fine fragrance. At least when someone launches a new perfume brand, they can invoke…
Pick a concept for a new perfume brand. What hasn’t been done yet? Scents inspired by famous authors? That idea’s taken. Fragrances linked to blood groups? That one’s gone too.…
One day, I’m sure I’ll make the journey across to Milan for the city’s annual Esxence perfume exhibition. But right now, all I can do is pore over this list…
Serendipity is surprising at the best of times, but perfume serendipity tends to be especially astonishing. A few weeks ago, I drew a parallel between the creations of Angela Flanders…
The pixies and elves of Marketing Land would have us believe that Bang Bang is for “men who
I need a few lessons in basic Buddhism. One of the main problems with having an extremely busy Day Job and a tendency to go away on long holidays is…
We’re surrounded by empty suitcases. The washing machine has been whirring away for hours. There’s a heap of unopened junk mail in the bin. All this means we’re back at…
It’s always at this point in our epic summer holidays that Madame Persolaise and I wish we could slow down time. There’s still so much to do, so much to…
Persolaise