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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Persolaise 15th April 2026 No Comments

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Persolaise 6th April 2026 No Comments

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

Persolaise 2nd April 2026 No Comments

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Persolaise 20th March 2026 No Comments

Perfume review

Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Persolaise 16th March 2026 No Comments

Perfume review

Floris Purple Memoire review – Penny Ellis & Nicola Pozzani; 2025

– For reasons that are probably related to various twists and turns of history, several perfume brands with British roots seem to have gone through extended periods of experiencing an…

Persolaise 24th August 2025 2 Comments
Perfume review

L’Entropiste perfume showcase review – Bertrand Duchaufour; 2025

– A few years ago, the main trend in the perfume industry was the creation of high-end, exclusive (read: expensively-priced) ranges from established brands: Chanel’s Exclusifs, Dior’s Collection Privee, Hermes’…

Persolaise 15th August 2025 2 Comments
Perfume review Published article

Before & After – Quentin Bisch – La Fin Du Monde & Aldebaran

– I first became aware of Quentin Bisch not by smelling one of his works but by seeing him on my TV screen. In the second episode of Ian Denyer’s…

Persolaise 6th August 2025 0 Comments
Published article

Before & After – A New Series On My Substack, Charting The Development Of Renowned Perfumers

– This is almost pointless. A fact that’s slightly ironic given that, on paper, the idea looks as though it shouldn’t be the least bit tricky to pull off. Step…

Persolaise 1st August 2025 0 Comments
Perfume review

Christian Dior Bois Talisman review – Francis Kurkdjian; 2025

– It all seems to have gone a bit topsy turvy in the world of Captain Kurk. His latest version of Dior Homme was a pleasant surprise, displaying a real…

Persolaise 21st July 2025 0 Comments
List Perfume review Video

Top 10 Modern Retro Perfumes + Guerlain Vetiver Fauve review (Delphine Jelk; 2025)

I suspect Guerlain didn’t think that a vetiver composition would turn out to be polarising, but this is exactly what seems to be happening with Vetiver Fauve, their latest addition…

Persolaise 20th July 2025 0 Comments
Perfume review Video

Parfums De Marly Castley, 27 87 Hakuna Matata, Nicolai showcase and other reviews – 2025

It’s pleasing to see that Nicolai are enjoying increasing success and acclaim in the UK at the moment. Goodness knows, we could certainly do with a few more perfumers possessed…

Persolaise 19th July 2025 2 Comments
Perfume review Video

Zara Leather Jardin, Bulgari Eau Parfumee – The Vert eau de toilette and other reviews – 2025

The power of a good recommendation. A little while ago, a long-time viewer suggested that I need to get my nose on Zara Leather Jardin, so I duly obliged and…

Persolaise 19th July 2025 4 Comments
Perfume review Video

Estee Lauder Legacy White Linen Oud, Nicolai Patchouli Spirit, Maison Francis Kurkdjian Kurky and other reviews – 2025

Frederic Malle may have left Estee Lauder, but his name is all over the brand’s publicity material for one of the most unexpected flankers in recent years: an oud version…

Persolaise 13th July 2025 1 Comments
Perfume review

Vyrao perfume showcase review – 2025

– Those who bemoan the current state of the publishing world often say that in the past, things were better because authors were given time to grow. If their first…

Persolaise 12th July 2025 0 Comments
Event News

Amouage’s Renaud Salmon In Conversation With Persolaise – Harrods Event On 14th July 2025

– This has been a long time coming. Over the last few years, Amouage’s Creative Director, Renaud Salmon, has been kind enough to give me several interviews on my YouTube…

Persolaise 2nd July 2025 2 Comments
Perfume review Video

Les Indemodables Immortelle Solaire, Miller Harris Melody, Valentino Anatomy Of Dreams reviews – 2025

The arrival of a perfume from Les Indemodables is always a cause for excitement, and their new Immortelle Solaire does not disappoint. I reviewed it in a recent episode of…

Persolaise 1st July 2025 0 Comments
List

The Best Perfumes Of 2025… So Far

– Believe it or not, half a year has passed since we put away the sparkly shoes and made all those well-intentioned resolutions, which means it’s an apt time to…

Persolaise 22nd June 2025 0 Comments
List Video

Top 10 Perfumes For Summer 2025 – Super-Joy Scents!

Perfume feels increasingly trivial at a time when more corners of the world are being plunged into darkness. But joy is never trivial. So as spring turns to summer, I…

Persolaise 22nd June 2025 0 Comments
Perfume review Video

Acqua Di Parma La Riserva, Davidoff Cool Elixir, Peosym Mithai and other reviews – 2025

Indian sweets, Italian oranges… and oud buried at the bottom of the ocean. Just three of the globe-hopping delights on offer in a recent episode of Love At First Scent,…

Persolaise 21st June 2025 0 Comments
Event News

Persolaise And Chanel – Harrods Event On 10th July 2025

If you’re free on Thursday 10th July and you’re going to be in or near London, please come along to Harrods for a special Chanel event I’ll be co-hosting with…

Persolaise 20th June 2025 2 Comments
Perfume review Video

Indult and Diem showcase reviews – 2025

In the same way that anyone claiming they’re cool almost certainly isn’t, anyone claiming to be a disruptor is probably so firmly entrenched in the establishment, they wouldn’t know a…

Persolaise 13th June 2025 0 Comments
Perfume review Video

Eveilleur and Ascetic Aesthete showcase reviews – 2025

It doesn’t matter how long I’ve been doing this for — I always love discovering new brands. So, the other day, during a Love At First Scent session, I was…

Persolaise 4th June 2025 0 Comments
Perfume review

Christian Dior Homme Parfum review – Francis Kurkdjian; 2024

– There have nearly been as many Dior Hommes as there have been Miss Diors. Those of you with anything greater than a perfunctory interest in the number of the…

Persolaise 2nd June 2025 0 Comments
List Video

Scented Kylie – Perfumes For Her 10 Best Songs

Kylie Minogue has long maintained an image as one of pop music’s most fun-loving characters, so I suspect she would have approved of a recent episode of Love At First…

Persolaise 1st June 2025 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026
  • Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026
  • Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026
  • Top 10 Perfumes For Spring 2026 – The Scents Of Friendship
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews – 2026

Most Popular Posts

  • The All New London Perfume Shopping Guide (Updated: 6th December 2025)
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews - 2026
  • Top 10 Best Vetiver Perfumes 2021
  • Best Perfumes Of The 70s and Estee Lauder Private Collection Review - Vincent Marcello; 1974
  • Tom Ford Oud Voyager, Guerlain Royal Extract III and other reviews - 2026
  • The Top 25 Perfumes Of The 21st Century... So Far

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
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Now Smell This
Parfumo

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You Missed

Perfume review Video

Hermes Un Jardin Sous La Mer and Musc Pallida, Van Cleef & Arpels Les Classiques and Ode Ona reviews – 2026

Perfume review Video

Eris Mother’s Milk, Gucci Ylang Ambrato, Demo Accords by Pia Long and other reviews – 2026

Perfume review

Tom Ford Figue Erotique review – Shyamala Maisondieu; 2026

List Perfume review Video

Top 10 Perfumes For Spring 2026 – The Scents Of Friendship

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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