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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

Perfume review Video

Estee Lauder Legacy White Linen Oud, Nicolai Patchouli Spirit, Maison Francis Kurkdjian Kurky and other reviews – 2025

Frederic Malle may have left Estee Lauder, but his name is all over the brand’s publicity material for one of the most unexpected flankers in recent years: an oud version…

Persolaise 13th July 2025 1 Comments
Perfume review

Vyrao perfume showcase review – 2025

– Those who bemoan the current state of the publishing world often say that in the past, things were better because authors were given time to grow. If their first…

Persolaise 12th July 2025 0 Comments
Event News

Amouage’s Renaud Salmon In Conversation With Persolaise – Harrods Event On 14th July 2025

– This has been a long time coming. Over the last few years, Amouage’s Creative Director, Renaud Salmon, has been kind enough to give me several interviews on my YouTube…

Persolaise 2nd July 2025 2 Comments
Perfume review Video

Les Indemodables Immortelle Solaire, Miller Harris Melody, Valentino Anatomy Of Dreams reviews – 2025

The arrival of a perfume from Les Indemodables is always a cause for excitement, and their new Immortelle Solaire does not disappoint. I reviewed it in a recent episode of…

Persolaise 1st July 2025 0 Comments
List

The Best Perfumes Of 2025… So Far

– Believe it or not, half a year has passed since we put away the sparkly shoes and made all those well-intentioned resolutions, which means it’s an apt time to…

Persolaise 22nd June 2025 0 Comments
List Video

Top 10 Perfumes For Summer 2025 – Super-Joy Scents!

Perfume feels increasingly trivial at a time when more corners of the world are being plunged into darkness. But joy is never trivial. So as spring turns to summer, I…

Persolaise 22nd June 2025 0 Comments
Perfume review Video

Acqua Di Parma La Riserva, Davidoff Cool Elixir, Peosym Mithai and other reviews – 2025

Indian sweets, Italian oranges… and oud buried at the bottom of the ocean. Just three of the globe-hopping delights on offer in a recent episode of Love At First Scent,…

Persolaise 21st June 2025 0 Comments
Event News

Persolaise And Chanel – Harrods Event On 10th July 2025

If you’re free on Thursday 10th July and you’re going to be in or near London, please come along to Harrods for a special Chanel event I’ll be co-hosting with…

Persolaise 20th June 2025 2 Comments
Perfume review Video

Indult and Diem showcase reviews – 2025

In the same way that anyone claiming they’re cool almost certainly isn’t, anyone claiming to be a disruptor is probably so firmly entrenched in the establishment, they wouldn’t know a…

Persolaise 13th June 2025 0 Comments
Perfume review Video

Eveilleur and Ascetic Aesthete showcase reviews – 2025

It doesn’t matter how long I’ve been doing this for — I always love discovering new brands. So, the other day, during a Love At First Scent session, I was…

Persolaise 4th June 2025 0 Comments
Perfume review

Christian Dior Homme Parfum review – Francis Kurkdjian; 2024

– There have nearly been as many Dior Hommes as there have been Miss Diors. Those of you with anything greater than a perfunctory interest in the number of the…

Persolaise 2nd June 2025 0 Comments
List Video

Scented Kylie – Perfumes For Her 10 Best Songs

Kylie Minogue has long maintained an image as one of pop music’s most fun-loving characters, so I suspect she would have approved of a recent episode of Love At First…

Persolaise 1st June 2025 0 Comments
Perfume review Video

Chanel Chance Eau Splendide, Serge Lutens Le Perce-Vent, Puente Aurora and other reviews – 2025

Chanel’s Chance range – the most insouciant in its portfolio – welcomed a new member a few weeks ago: the purple-hued Eau Splendide. I reviewed it in a recent set…

Persolaise 1st June 2025 0 Comments
Perfume review

Where Did The Different Company Go Wrong? + A Review Of Sel De Vetiver (Celine Ellena; 2006)

– It’s interesting to compare The Different Company with Editions De Parfums Frederic Malle. Both launched their first releases in 2000. Both gave prominence to the role of perfumers. TDC…

Persolaise 22nd May 2025 0 Comments
Perfume review Video

Guerlain Ambre Samar, Marc-Antoine Barrois Aldebaran, Spoturno showcase and other reviews – 2025

Regular readers will know that I don’t consider a perfume’s ability to attract compliments to be especially important; it’s not a factor I think about when deciding what to wear.…

Persolaise 13th May 2025 1 Comments
Perfume review

Thomas De Monaco showcase review

– Amongst the circles inhabited by people who read posts like this one, the words ‘retro’ and ‘vintage’ tend to be used as compliments. A perfume is praised if it…

Persolaise 22nd April 2025 0 Comments
Perfume review

Guerlain Peche Mirage review – Delphine Jelk; 2024

– The link between peach and Guerlain may not be obvious, but nonetheless, it’s important. One of the house’s most celebrated scents, indeed the perfume many consider to be the…

Persolaise 11th April 2025 0 Comments
Perfume review Video

Guerlain Habit Rouge Spirit, Maison Crivelli Safran Secret, Armani Acqua Di Gio Elixir and other reviews – 2025

There was a good deal of heat in the air during my recent set of Love At First Scent broadcasts, thanks to the new Spirit flanker of Guerlain Habit Rouge,…

Persolaise 2nd April 2025 0 Comments
Perfume review

Bohoboco Polish Potatoes and Magic Mushrooms reviews – 2024

– It’s probably fair to say that the Polish brand Bohoboco is going through something of an identity crisis. Launched in 2009 by Michał Gilbert Lach and Kamil Owczarek, it…

Persolaise 1st April 2025 0 Comments
Perfume review Video

Hermes Terre D’Hermes eau de parfum intense, Creed Eladaria, Akro Breathe and Hiram Green showcase reviews – 2025

From the molten core of the earth to the lung-filling openness of the sea — we covered a wide range of territories in my recent set of Love At First…

Persolaise 26th March 2025 2 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • Diptyque Opsis Review - Fabrice Pellegrin; 2022
  • Hermes Un Jardin Apres La Mousson Review - Jean-Claude Ellena; 2008
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Louis Vuitton Pur Oud Review - Jacques Cavallier; 2021
  • Knize Ten 100th Anniversary Review - Francois Coty & Vincent Roubert; 1924

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.