Braja Mookherjee

Book review – American Legends: The Evolution Of American Fragrances – Michael Edwards; 2024

Persolaise 7th July 2024 No Comments

— If the perfume world has a guru, then it’s almost certainly Michael Edwards, the Australia-based expert whose Fragrances Of The World database has slavishly tracked and chronicled the rising…

Interview Video

Michael Edwards, American Legends, Live Interview

Persolaise 17th May 2024 No Comments

He may be the busiest man in the business, but fortunately for all of us, Michael Edwards, the supreme perfume guru, found some time to pop into my virtual studio…

Uncategorized

Persolaise Review: Eau De Magnolia from Editions De Parfums Frederic Malle (Carlos Benaïm, 2014)

Persolaise 11th July 2014 14 Comments

There’s a moment in a short promotional film for Eau De Magnolia in which Frederic Malle raises his hand into the air and mimes running a fine thread through his…

I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

Braja Mookherjee

Book review – American Legends: The Evolution Of American Fragrances – Michael Edwards; 2024

Michael Edwards, American Legends, Live Interview

Persolaise Review: Eau De Magnolia from Editions De Parfums Frederic Malle (Carlos Benaïm, 2014)

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