Jazmin Sarai Archives -

Perfume & Diversity – Persolaise Article In Scented Letter

Persolaise — Wed, 14 Oct 2020 17:30:37 +0000

Persolaise article in The Perfume Society's The Scented Letter on diversity and inclusivity, featuring Ajmal, And, Jazmin Sarai, Molton Brown

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Persolaise Love At First Scent Episode 13 On YouTube

Persolaise — Fri, 23 Mar 2018 12:00:00 +0000

Episode 13 of Love At First Scent (broadcast one week ago on Facebook Live) is now available on YouTube. You can watch it above or by clicking here. In this instalment I covered Niral from Neela Vermeire Creations (at the start of the video) Music For A While from Editions De Parfums Frederic Malle (at the 14:30 minute mark) Oud extrait de parfum […]

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Persolaise’s Sexy Perfumes Revealed

Persolaise — Fri, 23 Sep 2016 11:00:00 +0000

Following the publication of my recent Grazia article on the latest crop of ‘sexy’ perfumes, I received several emails from non-UK-based readers who were disappointed that they couldn’t get their hands on a copy of the magazine in their own countries. So, now that a few weeks have passed since the piece appeared, I’m able […]

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Persolaise Review: Solar’1 from Jazmin Saraï (Dana El-Masri; 2015)

Persolaise — Fri, 29 Jul 2016 11:00:00 +0000

The soundbites If Solar’1 were a colour, it would be burnished gold. If it were a poem, it would be Ozymandias by P B Shelley. If it were a texture, it would be dense, warm olive oil. The review You become a bit blasé about independent scent houses, complaining that they’re re-hashing familiar ideas. But […]

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Do You Want To Help Create A Perfume? – Jazmin Saraï On Indiegogo

Persolaise — Fri, 23 Oct 2015 11:00:00 +0000

Some of you may remember that last year, I interviewed Dana El Masri about her Montreal-based perfume brand, Jazmin Saraï. She has just launched an Indiegogo campaign to help her fund her next fragrance project: please check it out and consider supporting it. El Masri’s work struck me with its balance and careful attention to […]

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Persolaise Review: Otis & Me, How You Love, Neon Graffiti and Led IV from Jazmin Saraï (Dana El Masri, 2014)

Persolaise — Fri, 25 Jul 2014 08:00:00 +0000

Today, in the world of book publishing, agents and editors often bemoan the fact that they no longer have the time to nurture their writers’ talents: there is tremendous pressure on new authors to be a success from the moment their first title is released. If that doesn’t happen, they find themselves gently pushed to […]

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Seeing The Signs – An Interview With Dana El Masri Of Jazmin Saraï

Persolaise — Mon, 21 Jul 2014 08:00:00 +0000

The perfume world is small at the best of times, but there are some occasions when its proportions seem laughably minute. A few months ago, a Montreal-based perfumer called Dana El Masri contacted me by email to ask if I’d be interested in receiving samples of fragrances from her new brand, Jazmin Saraï. I replied, […]

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